Kleenex 2 Pack

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $184K a year.

Searches, last 12 months

86K

Growth, 90 days vs prior 90

-12.3%

Conversion, latest week

12.4%

Market size, estimated

$184Ka year

Peak month

August6.4× the quietest month

Top search term

scotties facial tissues21K searches a year

Listings sell for $17.31 on average, from $5.13 to $49.96. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $17.31 that is $9K to $13K a year per listing.

Average price

$17.31inside the $15 to $100 sweet spot

Price range

$5.13–$49.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

$9K–$13K

Returns

0.1%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #580 within Tissues, Toilet Paper & Sprays. It carries 31,694 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

56%

Out of stock, average day

0.0%

Average rank

#580in Tissues, Toilet Paper & Sprays

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

31,694per listing

Listings tracked

18

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

71 months