Is kleenex 2 pack profitable to sell on Amazon United States?

The niche generates $184K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Skip it (44/100).

How competitive is the kleenex 2 pack niche?

7 brands and 228 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in kleenex 2 pack?

Top complaints mined from reviews: Hard Feel, Quality-Overall, Smell. The return rate is 0.1%.

When does demand for kleenex 2 pack peak?

Demand peaks in Aug; the busiest month runs 6.4× the quietest.

What does it cost to enter the kleenex 2 pack niche?

Listings span $5.13–$49.96; the average listing price is $17.31 (sweet spot $15–$100). The average incumbent carries 31,694 reviews — the moat a new listing must climb.

Kleenex 2 Pack

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible12.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great$17.31

avg listing price — sweet spot $15–$100

Price range

Great$5.13–$49.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$184K

$184K/yr · 86K searches

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-12.3%

90-day search growth — must beat 0% to launch

Review moat

Bad31,694.33

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad97%

top-5 brand share — brand-locked demand

Is kleenex 2 pack profitable on Amazon?

According to Flapen's Amazon United States niche tracking, kleenex 2 pack is a $184K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Aug. Verdict: Skip it — 44/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

kleenex 2 pack market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: $216K–$260K; units × avg price
Conversion rate: 12.4%
Avg BSR: #580
Page quality: 0%
Prime: 56%
Sponsored: 72%
Out of stock: 0.0%
Avg brand age: 71 months
Avg seller age: 153 days

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

228

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

Kleenex74%
Scotties9%
Amazon Basics6%
Scottie4%
Generic4%
Puffs2%
Open — no brand owns it (1 brand, 2%)

kleenex 2 pack demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 6.4×

Open Trend

Top kleenex 2 pack search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

scotties facial tissues21K/yr -21.4%4.8% conv.
kleenex tissues boxes 1609K/yr -5.2%20.4% conv.
kleenex trusted care12K/yr +18.4%16.5% conv.
scotties tissues7K/yr -19.7%3.9% conv.
kleenex trusted care facial tissues5K/yr -18.4%21.3% conv.
kleenex 230 count2K/yr +39.4%9.9% conv.
scott tissues boxes3K/yr -21.1%6.6% conv.
scotties3K/yr -13.7%2.8% conv.
kleenex 2 ply3K/yr -14.0%17.8% conv.
kleenex 230 count 10 pack3K/yr -38.4%7.8% conv.

All search terms

Top kleenex 2 pack products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kleenex Trusted Care Facial Tissues 8 Flat Boxes 200 Tissues per Box 2-Ply Packaging May Vary

Kleenex$17.164.7★44,235 rev

Kleenex Trusted Care Facial Tissues 3 Flat Boxes 160 Tissues per Box 2-Ply (480 Total) Packaging May Vary

Kleenex$6.454.7★44,235 rev

Kleenex Ultra Soft Facial Tissues 8 Flat Boxes 180 Tissues per Box 3-Ply Packaging May Vary

Kleenex$18.974.8★115,923 rev

Amazon Basics Facial Tissue 2-Ply 640 Count (4 Packs of 160) (Packaging may vary)

Amazon Basics$6.744.2★12,187 rev

Scotties Everyday Comfort Facial Tissues 2-Ply 92 Tissues Per Box (Pack of 4)

Scotties$17.574.6★15,076 rev

Newest

by launch date

Trusted Care Facial Tissues 2-Ply Soft & Absorbent 9 Big Boxes 230 Tissues per Box (2 070 Total Count) Packaging May Vary

Generic$49.968 rev

3mo ago

Amazon Brand - Presto! Ultra-Soft 3-Ply Premium Facial Tissues 264 Count (4 Cube Boxes of 66) Packaging May Vary

Presto!$5.1322,853 rev

6mo ago

Puffs Facial Tissues Ultra Soft 4 Family Boxes 124 Facial Tissues per Box Allergies and Colds (Packaging May Vary)

Puffs$6.4015,360 rev

1y ago

Trusted Care Facial Tissues 4 Big Boxes 230 Tissues Per Box - 2-Ply Soft & Absorbent (920 Total) Packaging May Vary.

Generic$24.9616 rev

1y ago

Kleenex Trusted Care Facial Tissues 8 Flat Boxes 200 Tissues per Box 2-Ply Packaging May Vary

Kleenex$17.1644,235 rev

2y ago

What reviews say buyers love and hate about kleenex 2 pack

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money23%

“less expensive”

Soft Feel21%

“Great quality and soft”

Quality-Overall16%

“the quality is consistent every time I repurchase”

Advertised Vs Actual Product5%

“As described”

Thickness3%

“The 2-ply thickness feels comfortable”

Strength3%

“very happy with this tisuess are strong”

Size-Overall2%

“The name fits”

Ease Of Use2%

“they come in handy all the time”

Durability2%

“Overall, a reliable everyday product to keep around the house”

Absorbency2%

“Absorbency is great”

What buyers complain about

Hard Feel28%

“Extremely hard”

Quality-Overall9%

“Cheap quality”

Smell6%

“smell weird”

Thickness5%

“they are thick”

Value For Money4%

“which is very disappointing given the price”

Allergies3%

“how badly it irritates our skin”

Ease Of Use2%

“Difficult to get out of the box”

Material Quality2%

“material that doesn't work”

Texture/Consistency-Overall2%

“Horrible texture”

Size-Overall2%

“Way too big”

Top return reasons

Size-Overall43%

Advertised Vs Actual Product13%

Value For Money8%

Smell6%

Material Quality4%

Shape/Style4%

Hard Feel4%

Moist/Dry3%

Quality-Overall2%

Leak-Proof1%

Common kleenex 2 pack questions

Is kleenex 2 pack profitable to sell on Amazon United States?: The niche generates $184K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Skip it (44/100).
How competitive is the kleenex 2 pack niche?: 7 brands and 228 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in kleenex 2 pack?: Top complaints mined from reviews: Hard Feel, Quality-Overall, Smell. The return rate is 0.1%.
When does demand for kleenex 2 pack peak?: Demand peaks in Aug; the busiest month runs 6.4× the quietest.
What does it cost to enter the kleenex 2 pack niche?: Listings span $5.13–$49.96; the average listing price is $17.31 (sweet spot $15–$100). The average incumbent carries 31,694 reviews — the moat a new listing must climb.