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Kitchen Wipes

Fail

The top 5 brands take 100% of clicks, so Kitchen Wipes is a Fail.

Flapen Score
35
35 / 100
Ranks 13,764 of 14,768 Health & Household niches · −14 vs the category median of 49
Market size
$61K/yr30K searches / yr
90-day growth
-10.7%search demand this quarter
Competition
85%top-5 click share · 4 brands · 120 sellers

Flapen Score

Kitchen Wipes against its category

The dotted line is the Health & Household average. Past it, Kitchen Wipes is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kitchen Wipes market on Amazon at a glance

Shoppers on Amazon United States searched for Kitchen Wipes 30K times last year and spent an estimated $61K. All 4 brands take every click. Demand peaks in Jul–Aug–Sep. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 19.2% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-10.7%
Conversion, latest week
19.2%
Market size, estimated
$61Ka year
Peak month
August2.0× the quietest month
Top search term
scotch brite heavy duty scrub sponges8K searches a year

02 · Price

A sale here is worth $10.61.

Listings sell for $10.61 on average, from $3.56 to $25.98. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $10.61 that is $3K to $5K a year per listing.

Average price
$10.61under the $15 to $100 sweet spot
Price range
$3.56–$25.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #228 within Sponges. It carries 9,439 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#228in Sponges
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
9,439per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Kitchen Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

120

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 26%
  • Brand 33%
  • Brand 42%

Demand

Kitchen Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.0×

Search terms

Top Kitchen Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scotch brite heavy duty scrub sponges8K/yr
  • green sponge7K/yr
  • green sponges kitchen4K/yr
  • scotch brite heavy duty5K/yr
  • scotch brite sponge heavy duty4K/yr
  • scotch-brite heavy duty scrub sponge2K/yr

Reviews and returns

What reviews say buyers love and hate about Kitchen Wipes

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
20%of negative reviews mention “Durability”
0.1%of orders come back
“Don't seem to last”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kitchen Wipes questions

Answered from the same tracked data.