Kitchen Wipes
FailThe top 5 brands take 100% of clicks, so Kitchen Wipes is a Fail.
- Flapen Score
- 35 / 100Ranks 13,764 of 14,768 Health & Household niches · −14 vs the category median of 4935
- Market size
- $61K/yr30K searches / yr
- 90-day growth
- -10.7%search demand this quarter
- Competition
- 85%top-5 click share · 4 brands · 120 sellers
Flapen Score
Kitchen Wipes against its category
The dotted line is the Health & Household average. Past it, Kitchen Wipes is stronger. Inside it, weaker.
Market
The Kitchen Wipes market on Amazon at a glance
Shoppers on Amazon United States searched for Kitchen Wipes 30K times last year and spent an estimated $61K. All 4 brands take every click. Demand peaks in Jul–Aug–Sep. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 19.2% of those searches ended in a purchase.
Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.
- Searches, last 12 months
- 30K
- Growth, 90 days vs prior 90
- -10.7%
- Conversion, latest week
- 19.2%
- Market size, estimated
- $61Ka year
- Peak month
- August2.0× the quietest month
- Top search term
- scotch brite heavy duty scrub sponges8K searches a year
02 · Price
A sale here is worth $10.61.
Listings sell for $10.61 on average, from $3.56 to $25.98. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $10.61 that is $3K to $5K a year per listing.
- Average price
- $10.61under the $15 to $100 sweet spot
- Price range
- $3.56–$25.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$5K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #228 within Sponges. It carries 9,439 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #228in Sponges
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 9,439per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Kitchen Wipes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Scotch-Brite Heavy Duty Scrub Sponge 6 Kitchen Sponges Designed for Tough Messes in the Kitchen that Last 3X Longer* Best for Cast Iron Skillets and Outdoor Grills Flexible Durable and Strong
- Price
- $5.37
- Rating
- 4.8/5
- Reviews
- 28,144
- Age
- 16y ago

Scotch-Brite Heavy Duty Scrub Sponges For Washing Dishes and Cleaning Kitchen 9 Scrub Sponges
- Price
- $8.10
- Rating
- 4.8/5
- Reviews
- 30,131
- Age
- 15y ago

Scotch-Brite Heavy Duty Scouring Pad Dish Scrubber for Kitchen + Outdoor 8 Scrub Pads for Uncoated Pots and Pans Cast Iron Cooktops Grill Grates Oven Racks & BBQ Durable Long-Lasting
- Price
- $7.50
- Rating
- 4.8/5
- Reviews
- 11,849
- Age
- 19y ago

Amazon Basics Heavy Duty Dual-Sided Scrub Sponges Reusable 4.4 x 2.7 x 0.8 in Yellow/Green 6-Pack
- Price
- $3.56
- Rating
- 4.5/5
- Reviews
- 9,765
- Age
- 4y ago

Scotch-Brite Heavy Duty Scrub Sponge 24 Kitchen Sponges Designed for Tough Messes in the Kitchen Lasts 3X Longer* Best for Cast Iron Skillets Outdoor Grills Flexible Durable & Strong
- Price
- $21.35
- Rating
- 4.8/5
- Reviews
- 2,101
- Age
- 19y ago
Trending
estimated 90-day click momentum
SCRUBIT Scouring Pads - Heavy Duty Scrub Pads for Cleaning Dishes - Non-Scratch - Reusable - Green (50 Green)
- Price
- $16.71
- Rating
- 4.4/5
- Reviews
- 224
- Age
- 1y ago

Scotch-Brite(R) Heavy Duty Scrub Sponge (21ct.) by Scotch-Brite
- Price
- $25.98
- Rating
- 4.8/5
- Reviews
- 82
- Age
- 11y ago

ARCLIBER Cellulose Sponges Heavy Duty Scrub Kitchen Sponge Clean Tough Messes Without Scratching Pop Up Eco Sponges DIY Green (6 Pack) TBWS-10006-Gr
- Price
- $6.64
- Rating
- 4.5/5
- Reviews
- 6,275
- Age
- 2y ago

Scotch-Brite Heavy Duty Scrub Sponge 6 Kitchen Sponges Designed for Tough Messes in the Kitchen that Last 3X Longer* Best for Cast Iron Skillets and Outdoor Grills Flexible Durable and Strong
- Price
- $5.37
- Rating
- 4.8/5
- Reviews
- 28,144
- Age
- 16y ago

Scotch-Brite Odor Resist Heavy Duty Scrub Sponge Dishwasher-Safe Kitchen sponges for Serious Scrubbing Multipurpose Dish Sponge for Stuck-On Messes 6 Scrubbing Sponges
- Price
- $7.17
- Rating
- 4.6/5
- Reviews
- 1,809
- Age
- 9y ago
Newest
by launch date
SCRUBIT Scouring Pads - Heavy Duty Scrub Pads for Cleaning Dishes - Non-Scratch - Reusable - Green (50 Green)
- Price
- $16.71
- Rating
- 4.4/5
- Reviews
- 224
- Age
- 1y ago

ARCLIBER Cellulose Sponges Heavy Duty Scrub Kitchen Sponge Clean Tough Messes Without Scratching Pop Up Eco Sponges DIY Green (6 Pack) TBWS-10006-Gr
- Price
- $6.64
- Rating
- 4.5/5
- Reviews
- 6,275
- Age
- 2y ago

Amazon Basics Heavy Duty Dual-Sided Scrub Sponges Reusable 4.4 x 2.7 x 0.8 in Yellow/Green 6-Pack
- Price
- $3.56
- Rating
- 4.5/5
- Reviews
- 9,765
- Age
- 4y ago

Scotch-Brite Odor Resist Heavy Duty Scrub Sponge Dishwasher-Safe Kitchen sponges for Serious Scrubbing Multipurpose Dish Sponge for Stuck-On Messes 6 Scrubbing Sponges
- Price
- $7.17
- Rating
- 4.6/5
- Reviews
- 1,809
- Age
- 9y ago

Scotch-Brite Odor Resist Heavy Duty Scrub Sponge Dishwasher-Safe Kitchen sponges for Serious Scrubbing Multipurpose Dish Sponge for Stuck-On Messes 3 Scrubbing Sponges
- Price
- $3.71
- Rating
- 4.6/5
- Reviews
- 4,009
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
120
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
85%
Top 20: 100%
Open market
0%
- Scotch-Brite88%
- Amazon Basics6%
- ARCLIBER3%
- SCRUBIT2%
Demand
Kitchen Wipes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.0×
Search terms
Top Kitchen Wipes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- scotch brite heavy duty scrub sponges8K/yr
- green sponge7K/yr
- green sponges kitchen4K/yr
- scotch brite heavy duty5K/yr
- scotch brite sponge heavy duty4K/yr
- scotch-brite heavy duty scrub sponge2K/yr
Reviews and returns
What reviews say buyers love and hate about Kitchen Wipes
We read the reviews and the return reasons for every product selling here.
“Don't seem to last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kitchen Wipes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









