Skip to content

Kitchen Cleaning Towels

Fail

The top 5 brands take 97% of clicks, so Kitchen Cleaning Towels is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$1.2M/yr306K searches / yr
90-day growth
-22.3%search demand this quarter
Competition
75%top-5 click share · 6 brands · 89 sellers

Flapen Score

Kitchen Cleaning Towels against its category

The dotted line is the Health & Household average. Past it, Kitchen Cleaning Towels is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kitchen Cleaning Towels market on Amazon at a glance

Shoppers on Amazon United States searched for Kitchen Cleaning Towels 306K times last year and spent an estimated $1.2M. The top 5 brands take 97% of clicks. Demand peaks in Feb–Mar. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 306K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
306K
Growth, 90 days vs prior 90
-22.3%
Conversion, latest week
7.6%
Market size, estimated
$1.2Ma year
Peak month
March12.7× the quietest month
Top search term
power mop294K searches a year

02 · Price

A sale here is worth $50.00.

Listings sell for $50.00 on average, from $9.40 to $127.28. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At $50.00 that is $100K to $125K a year per listing.

Average price
$50.00inside the $15 to $100 sweet spot
Price range
$9.40–$127.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
2,000–2,500
Revenue per listing a year
$100K–$125K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Mopping. It carries 11,835 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#14in Mopping
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
11,835per listing
Listings tracked
12

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
28 months

Products

Top Kitchen Cleaning Towels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

89

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 169%
  • Brand 211%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Kitchen Cleaning Towels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 12.7×

Search terms

Top Kitchen Cleaning Towels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • power mop294K/yr
  • power mops8K/yr
  • power moo4K/yr

Reviews and returns

What reviews say buyers love and hate about Kitchen Cleaning Towels

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Ease Of Cleaning”
15%of negative reviews mention “Durability”
1.1%of orders come back
“Broke within a week”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Kitchen Cleaning Towels questions

Answered from the same tracked data.