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Kitchen Cleaner

Fail

The top 5 brands take 100% of clicks, so Kitchen Cleaner is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$303K/yr154K searches / yr
90-day growth
-0.5%search demand this quarter
Competition
87%top-5 click share · 2 brands · 74 sellers

Flapen Score

Kitchen Cleaner against its category

The dotted line is the Health & Household average. Past it, Kitchen Cleaner is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kitchen Cleaner market on Amazon at a glance

Shoppers on Amazon United States searched for Kitchen Cleaner 154K times last year and spent an estimated $303K. All 2 brands take every click. Demand peaks in Sep. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 15.4% of those searches ended in a purchase.

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $303K a year.

Searches, last 12 months
154K
Growth, 90 days vs prior 90
-0.5%
Conversion, latest week
15.4%
Market size, estimated
$303Ka year
Peak month
September2.0× the quietest month
Top search term
lysol kitchen pro antibacterial kitchen cleaner spray40K searches a year

02 · Price

A sale here is worth $12.70.

Listings sell for $12.70 on average, from $3.53 to $31.75. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 5,000 to 6,000 of them. At $12.70 that is $64K to $76K a year per listing.

Average price
$12.70under the $15 to $100 sweet spot
Price range
$3.53–$31.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
5,000–6,000
Revenue per listing a year
$64K–$76K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

22% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #443 within All-Purpose Cleaners. It carries 22,408 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#443in All-Purpose Cleaners
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
22,408per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
67 months

Products

Top Kitchen Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

74

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 193%
  • Brand 27%
  • Open — no brand owns it (0%)

Demand

Kitchen Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.0×

Search terms

Top Kitchen Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lysol kitchen pro antibacterial kitchen cleaner spray40K/yr
  • lysol kitchen cleaner18K/yr
  • lysol kitchen pro18K/yr
  • lysol kitchen spray10K/yr
  • lysol kitchen8K/yr
  • lysol pro7K/yr
  • lysol professional disinfectant spray6K/yr
  • lysol kitchen pro antibacterial cleaner4K/yr
  • kitchen pro3K/yr
  • lysol antibacterial kitchen cleaner3K/yr

Reviews and returns

What reviews say buyers love and hate about Kitchen Cleaner

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Smell”
16%of negative reviews mention “Smell”
0.1%of orders come back
“Very unpleasant odor”
A buyer, on “Smell”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kitchen Cleaner questions

Answered from the same tracked data.