Is kitchen candle profitable to sell on Amazon United States?

The niche generates $221K/yr across 34 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Worth a look (54/100).

How competitive is the kitchen candle niche?

9 brands and 179 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in kitchen candle?

Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.7%.

When does demand for kitchen candle peak?

Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the kitchen candle niche?

Listings span $6.64–$42.00; the average listing price is $14.31 (sweet spot $15–$100). The average incumbent carries 2,624 reviews — the moat a new listing must climb.

Kitchen Candle

Worth a look

Shows low returns (0.7%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Great$6.64–$42.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.31

avg listing price — sweet spot $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$221K

$221K/yr · 218K searches

Review moat

Okay2,623.59

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.8%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

Is kitchen candle profitable on Amazon?

According to Flapen's Amazon United States niche tracking, kitchen candle is a $221K/yr Amazon United States market (218K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

kitchen candle market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: $286K–$358K; units × avg price
Conversion rate: 7.1%
Avg BSR: #402
Page quality: 0%
Prime: 94%
Sponsored: 41%
Out of stock: 0.0%
Avg brand age: 53 months
Avg seller age: 140 days

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

179

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

46%

Top 20: 88%

Open market

Mrs. MEYER'S88%
Yankee Candle5%
Mrs. Meyer's Clean Day2%
1OAK1%
POOTES1%
KTFKTF1%
Open — no brand owns it (3 brands, 2%)

kitchen candle demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Open Trend

Top kitchen candle search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mrs meyers candle66K/yr -9.5%5.9% conv.
meyers candles34K/yr -14.4%7.6% conv.
kitchen candle25K/yr +1.0%1.1% conv.
mrs meyers candles27K/yr -18.1%5.9% conv.
meyers candle18K/yr -1.6%7.0% conv.
lemon verbena candle8K/yr +18.3%4.4% conv.
kitchen candles6K/yr +1.9%1.8% conv.
mrs meyers candles for home3K/yr +8.8%7.1% conv.
meyer candle5K/yr -33.0%11.6% conv.
yankee candle kitchen spice7K/yr -28.0%12.5% conv.

All search terms

Top kitchen candle products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MRS. MEYERS CLEAN DAY Lavender Soy Candle Garden-Inspired Aromatherapy Homekeeping 35 Hour Burn Time Made with Essential Oils 7.2 oz Large Glass Jar Candles (Pack of 2)

Mrs. MEYER'S$19.314.4★14,550 rev

Mrs. Meyers Clean Day Soy Candle Lavender 7.2 Ounce

Mrs. MEYER'S$9.684.5★609 rev

MRS. MEYERS CLEAN DAY Soy Aromatherapy Candle 35 Hour Burn Time Made with Soy Wax and Essential Oils Honeysuckle 7.2 Oz

Mrs. MEYER'S$8.664.4★6,593 rev

MRS. MEYERS Clean Day Soy Aromatherapy Candle 25 Hour Burn Time Made with Soy Wax and Essential Oils Honeysuckle 4.9 oz

Mrs. MEYER'S$8.784.3★4,032 rev

MRS. MEYERS CLEAN DAY Scented Soy Candle Large Glass Basil 7.2 oz (Pack of 2)

Mrs. MEYER'S$22.404.3★6,137 rev

Newest

by launch date

Yankee Candle Kitchen Spice Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable

Yankee Candle$15.981,049 rev

1y ago

1OAK Lemon Candle - Citrus Candles for Home Kitchen & Summer - Fruity Candles Scented - Long Burning Premium Soy Wax Candle - Hand-Poured (7oz.)

1OAK$12.3683 rev

1y ago

Mrs. Meyers Clean Day Scented Soy Candle Lemon Verbena Scent 7.2 Ounce (Pack of 4)

Mrs. MEYER'S$42.004 rev

2y ago

MRS. MEYERS CLEAN DAY Soy Aromatherapy Candle 35 Hour Burn Time Made with Soy Wax and Essential Oils Rain Water 7.2 oz - Pack of 2

Mrs. MEYER'S$18.76261 rev

3y ago

MRS. MEYERS CLEAN DAY Soy Aromatherapy Candle 35 Hour Burn Time Made with Soy Wax and Essential Oils Compassion Flower 7.2 oz - Pack of 2

Mrs. MEYER'S$21.18123 rev

3y ago

What reviews say buyers love and hate about kitchen candle

What buyers praise and complain about, mined from review topics.

What buyers love

Smell68%

“Clean scent”

Quality-Overall4%

“quality of these candles”

Value For Money3%

“not expensive”

Brightness/Shine/Glow3%

“Excellent Candles”

Durability3%

“For the price, value, and the longevity, this was a perfect purchase”

Gifting Purpose1%

“Gave as Christmas gift”

Freshness1%

“Great freshness”

Advertised Vs Actual Product1%

“works as stated”

Ease Of Cleaning1%

“Very clean”

Strength1%

“Its very strong”

What buyers complain about

Smell55%

“Does not smell good”

Value For Money7%

“A bit pricey”

Size-Overall4%

“To small”

Strength4%

“weak even though I put it in small bathroom”

Durability3%

“Does not last long at all”

Functionality-Overall2%

“Works a little too well”

Quality-Overall2%

“This candle is lower quality than no-name candles I've purchased for far less money”

Allergies1%

“Not judging, Im simply allergic to cigarette smoke”

Leak-Proof1%

“it arrived leaking”

Instructions/User Manual/Troubleshooting1%

“The directions could be better”

Top return reasons

Smell74%

Advertised Vs Actual Product5%

Leak-Proof5%

Size-Overall3%

Functionality-Overall2%

Strength1%

Value For Money1%

Product Condition1%

Ease Of Use1%

Quality-Overall0%

Common kitchen candle questions

Is kitchen candle profitable to sell on Amazon United States?: The niche generates $221K/yr across 34 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Worth a look (54/100).
How competitive is the kitchen candle niche?: 9 brands and 179 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in kitchen candle?: Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.7%.
When does demand for kitchen candle peak?: Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the kitchen candle niche?: Listings span $6.64–$42.00; the average listing price is $14.31 (sweet spot $15–$100). The average incumbent carries 2,624 reviews — the moat a new listing must climb.