Skip to content

Kirkland Protein Bars

Fail

The top 5 brands take 100% of clicks, so Kirkland Protein Bars is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$302K/yr135K searches / yr
90-day growth
-13.5%search demand this quarter
Competition
87%top-5 click share · 5 brands · 77 sellers

Flapen Score

Kirkland Protein Bars against its category

The dotted line is the Health & Household average. Past it, Kirkland Protein Bars is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kirkland Protein Bars market on Amazon at a glance

Shoppers on Amazon United States searched for Kirkland Protein Bars 135K times last year and spent an estimated $302K. All 5 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $302K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-13.5%
Conversion, latest week
5.8%
Market size, estimated
$302Ka year
Peak month
October1.6× the quietest month
Top search term
kirkland protein bars102K searches a year

02 · Price

A sale here is worth $38.59.

Listings sell for $38.59 on average, from $13.59 to $64.50. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $38.59 that is $29K to $39K a year per listing.

Average price
$38.59inside the $15 to $100 sweet spot
Price range
$13.59–$64.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
$29K–$39K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 11% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #408 within Nutrition Bars & Drinks. It carries 2,302 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
11%
Out of stock, average day
0.0%
Average rank
#408in Nutrition Bars & Drinks
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
2,302per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top Kirkland Protein Bars products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

77

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 182%
  • Brand 29%
  • Brand 34%
  • Brand 43%
  • Brand 53%

Demand

Kirkland Protein Bars search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Kirkland Protein Bars search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kirkland protein bars102K/yr
  • costco protein bars7K/yr
  • kirkland signature protein bars6K/yr
  • kirkland protein4K/yr
  • kirkland protein bar5K/yr
  • protein bars kirkland5K/yr
  • kirkland bars4K/yr
  • kirkland protein bars peanut butter3K/yr

Reviews and returns

What reviews say buyers love and hate about Kirkland Protein Bars

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Nutritional Content”
30%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Tastes like cardboard”
A buyer, on “Taste-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kirkland Protein Bars questions

Answered from the same tracked data.