Kirkland Protein Bars
FailThe top 5 brands take 100% of clicks, so Kirkland Protein Bars is a Fail.
- Flapen Score
- 46 / 100Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 4946
- Market size
- $302K/yr135K searches / yr
- 90-day growth
- -13.5%search demand this quarter
- Competition
- 87%top-5 click share · 5 brands · 77 sellers
Flapen Score
Kirkland Protein Bars against its category
The dotted line is the Health & Household average. Past it, Kirkland Protein Bars is stronger. Inside it, weaker.
Market
The Kirkland Protein Bars market on Amazon at a glance
Shoppers on Amazon United States searched for Kirkland Protein Bars 135K times last year and spent an estimated $302K. All 5 brands take every click. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 5.8% of those searches ended in a purchase.
Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $302K a year.
- Searches, last 12 months
- 135K
- Growth, 90 days vs prior 90
- -13.5%
- Conversion, latest week
- 5.8%
- Market size, estimated
- $302Ka year
- Peak month
- October1.6× the quietest month
- Top search term
- kirkland protein bars102K searches a year
02 · Price
A sale here is worth $38.59.
Listings sell for $38.59 on average, from $13.59 to $64.50. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $38.59 that is $29K to $39K a year per listing.
- Average price
- $38.59inside the $15 to $100 sweet spot
- Price range
- $13.59–$64.50
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $29K–$39K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
44% of listings pay for placement with sponsored ads. 11% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #408 within Nutrition Bars & Drinks. It carries 2,302 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 11%
- Out of stock, average day
- 0.0%
- Average rank
- #408in Nutrition Bars & Drinks
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 2,302per listing
- Listings tracked
- 9
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Kirkland Protein Bars products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kirkland Signature Protein Bar Variety Pack 20 Count Chocolate Peanut Butter Chunk & Cookies and Cream Gluten Free 21-22g of Protein 2g Sugar No Artificial Flavors Whey Protein Isolate
- Price
- $35.70
- Rating
- 4.0/5
- Reviews
- 280
- Age
- 6y ago

Kirkland Signature Protein bar Energy Variety Pack (Family Bundle)
- Price
- $64.50
- Rating
- 4.2/5
- Reviews
- 51
- Age
- 6y ago

Kirkland Signature Protein Bars Chocolate Brownie 2.12 oz 20-count
- Price
- $42.36
- Rating
- 4.4/5
- Reviews
- 397
- Age
- 8y ago

Kirkland Signature Protein bar energy variety pack 20 Count
- Price
- $33.28
- Rating
- 4.3/5
- Reviews
- 3,476
- Age
- 10y ago

Bulk Pack Protein Bars (Kirkland Signature Chocolate Chip Cookie Dough 20-Pack)
- Price
- $36.01
- Rating
- 4.0/5
- Reviews
- 207
- Age
- 7y ago
Trending
estimated 90-day click momentum
Kirk Lands Signature Protein Bar;10-Chocolate Brownie and 10-Chocolate Chip Cookie Dough 20 Count Gluten-Free 21g Protein 10g Fiber;Updated packaging and Ingredients; 1 pack
- Price
- $39.12
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 8mo ago

Kirkland Signature Protein bar energy variety pack 20 Count
- Price
- $33.28
- Rating
- 4.3/5
- Reviews
- 3,476
- Age
- 10y ago

Chewy Protein Bars Peanut Butter & Semisweet Chocolate Chip Quality Kirkland Gluten Free 10g Protein 1.41 oz 42 Count
- Price
- $43.73
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 1y ago

Kirkland Signature Protein Bars Chocolate Chip Cookie Dough 20-count 2.12OZ
- Price
- $39.06
- Rating
- 4.4/5
- Reviews
- 742
- Age
- 8y ago

Kirkland Signature Protein Bars Chocolate Brownie 2.12 oz 20-count
- Price
- $42.36
- Rating
- 4.4/5
- Reviews
- 397
- Age
- 8y ago
Newest
by launch date
Kirk Lands Signature Protein Bar;10-Chocolate Brownie and 10-Chocolate Chip Cookie Dough 20 Count Gluten-Free 21g Protein 10g Fiber;Updated packaging and Ingredients; 1 pack
- Price
- $39.12
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 8mo ago

Chewy Protein Bars Peanut Butter & Semisweet Chocolate Chip Quality Kirkland Gluten Free 10g Protein 1.41 oz 42 Count
- Price
- $43.73
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 1y ago

Kirkland Signature Protein bar Energy Variety Pack (Family Bundle)
- Price
- $64.50
- Rating
- 4.2/5
- Reviews
- 51
- Age
- 6y ago

Kirkland Signature Protein Bar Variety Pack 20 Count Chocolate Peanut Butter Chunk & Cookies and Cream Gluten Free 21-22g of Protein 2g Sugar No Artificial Flavors Whey Protein Isolate
- Price
- $35.70
- Rating
- 4.0/5
- Reviews
- 280
- Age
- 6y ago

Bulk Pack Protein Bars (Kirkland Signature Chocolate Chip Cookie Dough 20-Pack)
- Price
- $36.01
- Rating
- 4.0/5
- Reviews
- 207
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
77
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
87%
Top 20: 100%
Open market
0%
- KIRKLAND82%
- Cemueo9%
- Pure Protein4%
- home stuff3%
- Generic3%
Demand
Kirkland Protein Bars search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Kirkland Protein Bars search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kirkland protein bars102K/yr
- costco protein bars7K/yr
- kirkland signature protein bars6K/yr
- kirkland protein4K/yr
- kirkland protein bar5K/yr
- protein bars kirkland5K/yr
- kirkland bars4K/yr
- kirkland protein bars peanut butter3K/yr
Reviews and returns
What reviews say buyers love and hate about Kirkland Protein Bars
We read the reviews and the return reasons for every product selling here.
“Tastes like cardboard”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kirkland Protein Bars questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









