Kirkland Paper Towels

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $245K a year.

Searches, last 12 months

120K

Growth, 90 days vs prior 90

-3.9%

Conversion, latest week

6.0%

Market size, estimated

$245Ka year

Peak month

November38.9× the quietest month

Top search term

kirkland paper towels81K searches a year

Listings sell for $33.77 on average, from $19.89 to $75.59. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $33.77 that is $8K to $17K a year per listing.

Average price

$33.77inside the $15 to $100 sweet spot

Price range

$19.89–$75.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$8K–$17K

Returns

0.1%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #202 within Paper Towels. It carries 68,143 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

64%

Out of stock, average day

0.0%

Average rank

#202in Paper Towels

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

68,143per listing

Listings tracked

11

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

73 months