Kirkland Laundry Detergent
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$30.44avg listing price — sweet spot $15–$100
Price range
Incredible$17.65–$38.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad14,484.75avg incumbent reviews — the moat a new listing must climb
Market size
Bad$36K$36K/yr · 33K searches
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Is kirkland laundry detergent profitable on Amazon?
According to Flapen's Amazon United States niche tracking, kirkland laundry detergent is a $36K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
kirkland laundry detergent market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $38K–$46K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #261
- Page quality
- 0%
- Prime
- 38%
- Sponsored
- 38%
- Out of stock
- 5.9%
- Avg brand age
- 76 months
- Avg seller age
- 145 days
Competition: brands, sellers & click share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
82
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- KIRKLAND85%
- Tide12%
- Arm & Hammer3%
- Open — no brand owns it (0%)
kirkland laundry detergent demand & seasonality
Weekly Amazon search volume, last 97 weeks — -3.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top kirkland laundry detergent search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- kirkland laundry detergent21K/yr
- kirkland signature (costco) ultra clean liquid3K/yr
- kirkland detergent5K/yr
- kirkland ultra clean laundry detergent4K/yr
Top kirkland laundry detergent products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Krikland Signature Ultra Clean Premium Laundry Detergent with 2X Concentrate
KIRKLAND$35.834.5★502 rev
Kirkland Signature Ultra Clean Laundry Detergent (120 Pack)
KIRKLAND$35.574.6★1,139 rev
Kirkland Signatur Ultra Clean Laundry Detergent 130 Pacs
KIRKLAND$37.044.5★66 rev
Tide Liquid Laundry Detergent Original Scent 125 fl oz 100 Loads Boosted Clean Even in Cold Water with Concentrated Washing Soap
Tide$17.654.8★70,363 rev
Kirkland Signature Ultra CleanLiquid Laundry Detergent 146 loads 194 fl oz
KIRKLAND$28.034.5★134 rev
Newest
by launch date
Arm & Hammer Powder Laundry Detergent Professional Soap for Washing Clothes 290 Loads Free and Clear Bulk 18lb Pail
Arm & Hammer$38.5810,249 rev
Kirkland Signature Ultra Clean HE Laundry Detergent Pacs with Patented Catch & Release Technology - 152 ount
KIRKLAND$33.0163 rev
Tide Liquid Laundry Detergent Original Scent 125 fl oz 100 Loads Boosted Clean Even in Cold Water with Concentrated Washing Soap
Tide$17.6570,363 rev
Tide Free & Gentle Liquid Laundry Detergent 100 Loads 132 fl oz Tide Laundry Detergent Clean Laundry Detergent
Tide$17.8233,362 rev
Kirkland Signature Ultra CleanLiquid Laundry Detergent 146 loads 194 fl oz
KIRKLAND$28.03134 rev
Trending
90-day click momentumTide Liquid Laundry Detergent Original Scent 125 fl oz 100 Loads Boosted Clean Even in Cold Water with Concentrated Washing Soap
Tide$17.654.8★
Krikland Signature Ultra Clean Premium Laundry Detergent with 2X Concentrate
KIRKLAND$35.834.5★
Kirkland Signatur Ultra Clean Laundry Detergent 130 Pacs
KIRKLAND$37.044.5★
Tide Free & Gentle Liquid Laundry Detergent 100 Loads 132 fl oz Tide Laundry Detergent Clean Laundry Detergent
Tide$17.824.8★
Kirkland Signature Ultra CleanLiquid Laundry Detergent 146 loads 194 fl oz
KIRKLAND$28.034.5★
What reviews say buyers love and hate about kirkland laundry detergent
What buyers praise and complain about, mined from review topics.What buyers love
“cleans really well”
“Good value for the money”
“Great smell”
“I love the quality very easy to use”
“Works well”
“Works as advertised”
“Perfect size”
“They don't leak”
“Best laundry detergent”
“doesnt irritate sensitive skin”
What buyers complain about
“Package is leaking”
“Smelled like pee”
“Cap on Tide container not tight”
“The soap is so expensive”
“What a mess”
“Poor quality control”
“Its too heavy to buy in the store and bring to the car and bring home”
“you get a clogged residue around it”
“it would be hard for me to switch”
“Allegic Reaction”
Top return reasons
Common kirkland laundry detergent questions
- Is kirkland laundry detergent profitable to sell on Amazon United States?
- The niche generates $36K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.4%. Flapen's verdict: Skip it (33/100).
- How competitive is the kirkland laundry detergent niche?
- 3 brands and 82 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in kirkland laundry detergent?
- Top complaints mined from reviews: Leak-Proof, Smell, Size-Overall. The return rate is 0.2%.
- When does demand for kirkland laundry detergent peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the kirkland laundry detergent niche?
- Listings span $17.65–$38.58; the average listing price is $30.44 (sweet spot $15–$100). The average incumbent carries 14,485 reviews — the moat a new listing must climb.