Kirkland Laundry Detergent
FailThe top 5 brands take 100% of clicks, so Kirkland Laundry Detergent is a Fail.
- Flapen Score
- 33 / 100Ranks 14,104 of 14,768 Health & Household niches · −16 vs the category median of 4933
- Market size
- $36K/yr33K searches / yr
- 90-day growth
- -3.4%search demand this quarter
- Competition
- 90%top-5 click share · 3 brands · 82 sellers
Flapen Score
Kirkland Laundry Detergent against its category
The dotted line is the Health & Household average. Past it, Kirkland Laundry Detergent is stronger. Inside it, weaker.
Market
The Kirkland Laundry Detergent market on Amazon at a glance
Shoppers on Amazon United States searched for Kirkland Laundry Detergent 33K times last year and spent an estimated $36K. All 3 brands take every click. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.
- Searches, last 12 months
- 33K
- Growth, 90 days vs prior 90
- -3.4%
- Conversion, latest week
- 3.5%
- Market size, estimated
- $36Ka year
- Peak month
- June1.3× the quietest month
- Top search term
- kirkland laundry detergent21K searches a year
02 · Price
A sale here is worth $30.44.
Listings sell for $30.44 on average, from $17.65 to $38.58. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $30.44 that is $0 to $3K a year per listing.
- Average price
- $30.44inside the $15 to $100 sweet spot
- Price range
- $17.65–$38.58
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
38% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #261 within Laundry. It carries 14,485 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 38%
- Out of stock, average day
- 5.9%
- Average rank
- #261in Laundry
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 14,485per listing
- Listings tracked
- 8
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Kirkland Laundry Detergent products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Krikland Signature Ultra Clean Premium Laundry Detergent with 2X Concentrate
- Price
- $35.83
- Rating
- 4.5/5
- Reviews
- 502
- Age
- 10y ago

Kirkland Signature Ultra Clean Laundry Detergent (120 Pack)
- Price
- $35.57
- Rating
- 4.6/5
- Reviews
- 1,139
- Age
- 12y ago

Kirkland Signatur Ultra Clean Laundry Detergent 130 Pacs
- Price
- $37.04
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 10y ago

Tide Liquid Laundry Detergent Original Scent 125 fl oz 100 Loads Boosted Clean Even in Cold Water with Concentrated Washing Soap
- Price
- $17.65
- Rating
- 4.8/5
- Reviews
- 70,363
- Age
- 3y ago

Kirkland Signature Ultra CleanLiquid Laundry Detergent 146 loads 194 fl oz
- Price
- $28.03
- Rating
- 4.5/5
- Reviews
- 134
- Age
- 6y ago
Trending
estimated 90-day click momentum
Tide Liquid Laundry Detergent Original Scent 125 fl oz 100 Loads Boosted Clean Even in Cold Water with Concentrated Washing Soap
- Price
- $17.65
- Rating
- 4.8/5
- Reviews
- 70,363
- Age
- 3y ago

Krikland Signature Ultra Clean Premium Laundry Detergent with 2X Concentrate
- Price
- $35.83
- Rating
- 4.5/5
- Reviews
- 502
- Age
- 10y ago

Kirkland Signatur Ultra Clean Laundry Detergent 130 Pacs
- Price
- $37.04
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 10y ago

Tide Free & Gentle Liquid Laundry Detergent 100 Loads 132 fl oz Tide Laundry Detergent Clean Laundry Detergent
- Price
- $17.82
- Rating
- 4.8/5
- Reviews
- 33,362
- Age
- 3y ago

Kirkland Signature Ultra CleanLiquid Laundry Detergent 146 loads 194 fl oz
- Price
- $28.03
- Rating
- 4.5/5
- Reviews
- 134
- Age
- 6y ago
Newest
by launch date
Arm & Hammer Powder Laundry Detergent Professional Soap for Washing Clothes 290 Loads Free and Clear Bulk 18lb Pail
- Price
- $38.58
- Rating
- 4.7/5
- Reviews
- 10,249
- Age
- 11mo ago

Kirkland Signature Ultra Clean HE Laundry Detergent Pacs with Patented Catch & Release Technology - 152 ount
- Price
- $33.01
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 3y ago

Tide Liquid Laundry Detergent Original Scent 125 fl oz 100 Loads Boosted Clean Even in Cold Water with Concentrated Washing Soap
- Price
- $17.65
- Rating
- 4.8/5
- Reviews
- 70,363
- Age
- 3y ago

Tide Free & Gentle Liquid Laundry Detergent 100 Loads 132 fl oz Tide Laundry Detergent Clean Laundry Detergent
- Price
- $17.82
- Rating
- 4.8/5
- Reviews
- 33,362
- Age
- 3y ago

Kirkland Signature Ultra CleanLiquid Laundry Detergent 146 loads 194 fl oz
- Price
- $28.03
- Rating
- 4.5/5
- Reviews
- 134
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
82
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
90%
Top 20: 100%
Open market
0%
- KIRKLAND85%
- Tide12%
- Arm & Hammer3%
- Open — no brand owns it (0%)
Demand
Kirkland Laundry Detergent search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Kirkland Laundry Detergent search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kirkland laundry detergent21K/yr
- kirkland signature (costco) ultra clean liquid3K/yr
- kirkland detergent5K/yr
- kirkland ultra clean laundry detergent4K/yr
Reviews and returns
What reviews say buyers love and hate about Kirkland Laundry Detergent
We read the reviews and the return reasons for every product selling here.
“Package is leaking”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kirkland Laundry Detergent questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









