Skip to content

Kirkland Laundry Detergent

Fail

The top 5 brands take 100% of clicks, so Kirkland Laundry Detergent is a Fail.

Flapen Score
33
33 / 100
Ranks 14,104 of 14,768 Health & Household niches · −16 vs the category median of 49
Market size
$36K/yr33K searches / yr
90-day growth
-3.4%search demand this quarter
Competition
90%top-5 click share · 3 brands · 82 sellers

Flapen Score

Kirkland Laundry Detergent against its category

The dotted line is the Health & Household average. Past it, Kirkland Laundry Detergent is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kirkland Laundry Detergent market on Amazon at a glance

Shoppers on Amazon United States searched for Kirkland Laundry Detergent 33K times last year and spent an estimated $36K. All 3 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-3.4%
Conversion, latest week
3.5%
Market size, estimated
$36Ka year
Peak month
June1.3× the quietest month
Top search term
kirkland laundry detergent21K searches a year

02 · Price

A sale here is worth $30.44.

Listings sell for $30.44 on average, from $17.65 to $38.58. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $30.44 that is $0 to $3K a year per listing.

Average price
$30.44inside the $15 to $100 sweet spot
Price range
$17.65–$38.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #261 within Laundry. It carries 14,485 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
38%
Out of stock, average day
5.9%
Average rank
#261in Laundry
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
14,485per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
76 months

Products

Top Kirkland Laundry Detergent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

82

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 212%
  • Brand 33%
  • Open — no brand owns it (0%)

Demand

Kirkland Laundry Detergent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Kirkland Laundry Detergent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kirkland laundry detergent21K/yr
  • kirkland signature (costco) ultra clean liquid3K/yr
  • kirkland detergent5K/yr
  • kirkland ultra clean laundry detergent4K/yr

Reviews and returns

What reviews say buyers love and hate about Kirkland Laundry Detergent

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Cleaning”
27%of negative reviews mention “Leak-Proof”
0.2%of orders come back
“Package is leaking”
A buyer, on “Leak-Proof”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kirkland Laundry Detergent questions

Answered from the same tracked data.