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Kirkland Fiber

Fail

Shoppers spend an estimated $34K a year here, so Kirkland Fiber is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$34K/yr24K searches / yr
90-day growth
+3.9%search demand this quarter
Competition
46%top-5 click share · 11 brands · 241 sellers

Flapen Score

Kirkland Fiber against its category

The dotted line is the Health & Household average. Past it, Kirkland Fiber is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kirkland Fiber market on Amazon at a glance

Shoppers on Amazon United States searched for Kirkland Fiber 24K times last year and spent an estimated $34K. The top 5 brands take 87% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
+3.9%
Conversion, latest week
6.9%
Market size, estimated
$34Ka year
Peak month
January1.5× the quietest month
Top search term
generic metamucil powder8K searches a year

02 · Price

A sale here is worth $20.77.

Listings sell for $20.77 on average, from $8.30 to $44.12. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $20.77 that is $0 to $2K a year per listing.

Average price
$20.77inside the $15 to $100 sweet spot
Price range
$8.30–$44.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #154 within Digestive Supplements. It carries 7,057 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
81%
Out of stock, average day
0.0%
Average rank
#154in Digestive Supplements
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
7,057per listing
Listings tracked
26

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
89 months

Products

Top Kirkland Fiber products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

241

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

46%

Top 20: 93%

Open market

10%

  • Brand 145%
  • Brand 218%
  • Brand 315%
  • Brand 46%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (5 brands, 10%)

Demand

Kirkland Fiber search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '25Prime Day '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Kirkland Fiber search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • generic metamucil powder8K/yr
  • kirkland fiber powder5K/yr
  • kirkland fiber5K/yr
  • metamucil generic5K/yr

Reviews and returns

What reviews say buyers love and hate about Kirkland Fiber

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Doesnt taste good”
A buyer, on “Taste-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kirkland Fiber questions

Answered from the same tracked data.