Kinesiology Tape
PassKinesiology Tape scores 65 out of 100, a Pass. Shoppers spend an estimated $5.8M a year here, search demand grew +13.6% this quarter, and an estimated 1.0% of orders come back.
- Flapen Score
- 65 / 100Top 4% of 14,768 Health & Household niches · +16 vs the category median of 4965
- Market size
- $5.8M/yr4.8M searches / yr
- 90-day growth
- +13.6%search demand this quarter
- Competition
- 47%top-5 click share · 13 brands · 61 sellers
Flapen Score
Kinesiology Tape against its category
The dotted line is the Health & Household average. Past it, Kinesiology Tape is stronger. Inside it, weaker.
Market
The Kinesiology Tape market on Amazon at a glance
Shoppers on Amazon United States searched for Kinesiology Tape 4.8M times last year and spent an estimated $5.8M. The top 5 brands take 80% of clicks. Demand peaks in Apr. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 9.1% of those searches ended in a purchase.
Shoppers searched for this 4.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.8M a year.
- Searches, last 12 months
- 4.8M
- Growth, 90 days vs prior 90
- +13.6%
- Conversion, latest week
- 9.1%
- Market size, estimated
- $5.8Ma year
- Peak month
- April1.6× the quietest month
- Top search term
- kt tape1.9M searches a year
02 · Price
A sale here is worth $13.26.
Listings sell for $13.26 on average, from $6.05 to $22.41. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 15,000 to 20,000 of them. At $13.26 that is $199K to $265K a year per listing.
- Average price
- $13.26under the $15 to $100 sweet spot
- Price range
- $6.05–$22.41
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500K–600K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $199K–$265K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Braces, Splints & Supports. It carries 13,799 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #29in Braces, Splints & Supports
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 13,799per listing
- Listings tracked
- 29
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Kinesiology Tape products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
KT Tape Original Cotton Elastic Kinesiology Tape Everyday Muscle and Joint Support Daily Pain Relief 20 Count 10 Precut Strips Black
- Price
- $12.17
- Rating
- 4.5/5
- Reviews
- 46,534
- Age
- 22y ago

KT Tape Original Cotton Elastic Kinesiology Tape Everyday Muscle and Joint Support Daily Pain Relief 20 Count 10 Precut Strips Beige
- Price
- $12.20
- Rating
- 4.5/5
- Reviews
- 46,534
- Age
- 22y ago

5 Rolls Kinesiology Tape 5 Colors 2 inch x 16.4 Feet Waterproof Athletic Tape Uncut Kinetic Tape Elastic Muscle Tape Sports Tape Knee Tape for Exercise and Daily Use
- Price
- $10.09
- Rating
- 4.1/5
- Reviews
- 2,713
- Age
- 1y ago

CKeep Kinesiology Tape Uncut Premium Elastic Athletic Tape 2 Rolls Beige
- Price
- $9.86
- Rating
- 4.4/5
- Reviews
- 5,221
- Age
- 3y ago

GJUMP Kinesiology Tape 40 Count Precut Strips 2 Rolls Original Cotton Tape
- Price
- $10.11
- Rating
- 4.4/5
- Reviews
- 1,565
- Age
- 1y ago
Trending
estimated 90-day click momentum
KT Tape Pro Synthetic Kinesiology Athletic Tape 20 Count 10 Precut Strips Hero Pink
- Price
- $18.50
- Rating
- 4.6/5
- Reviews
- 26,196
- Age
- 16y ago

OK TAPE Kinesiology Tape Regular Original Cotton Elastic Athletic Tape for Support and Recovery Sports Tape 2in16.4ft Uncut Roll - Beige
- Price
- $6.94
- Rating
- 4.3/5
- Reviews
- 5,325
- Age
- 3y ago

KT Tape Original Cotton Elastic Kinesiology Tape Everyday Muscle and Joint Support Daily Pain Relief 20 Count 10 Precut Strips Black
- Price
- $12.17
- Rating
- 4.5/5
- Reviews
- 46,534
- Age
- 22y ago

KT Tape Original Cotton Elastic Kinesiology Athletic Tape 20 Count 10 Precut Strips Blue
- Price
- $12.27
- Rating
- 4.5/5
- Reviews
- 46,534
- Age
- 22y ago

KT Tape Original Cotton Elastic Kinesiology Tape Everyday Muscle and Joint Support Daily Pain Relief 20 Count 10 Precut Strips Beige
- Price
- $12.20
- Rating
- 4.5/5
- Reviews
- 46,534
- Age
- 22y ago
Newest
by launch date
GJUMP Kinesiology Tape 40 Count Precut Strips 2 Rolls Original Cotton Tape
- Price
- $10.11
- Rating
- 4.4/5
- Reviews
- 1,565
- Age
- 1y ago

Dimora Kinesiology Tape 80 Count Precut Strips 4 Rolls Original Cotton 10 Elastic Athletic Tape for Muscle Pain Relief and Joint Support Black
- Price
- $21.59
- Rating
- 4.4/5
- Reviews
- 1,003
- Age
- 1y ago

CKeep Kinesiology Tape 2 Rolls 2 Inch Wide Elastic Precut Strips Beige
- Price
- $11.87
- Rating
- 4.5/5
- Reviews
- 2,535
- Age
- 1y ago

PreCut Kinesiology Tape for Knees KTQUICK 12 PCS 20% Extra Adhesive Knee Tape for Knee Pain Relief Pre Cut Anatomical for Maximum Hold Waterproof&Hypoallergenic Cotton Latex-Free for Sports (Black)
- Price
- $14.93
- Rating
- 4.0/5
- Reviews
- 2,064
- Age
- 1y ago

5 Rolls Kinesiology Tape 5 Colors 2 inch x 16.4 Feet Waterproof Athletic Tape Uncut Kinetic Tape Elastic Muscle Tape Sports Tape Knee Tape for Exercise and Daily Use
- Price
- $10.09
- Rating
- 4.1/5
- Reviews
- 2,713
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
61
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 91%
Open market
15%
- KT Tape49%
- NUITPY10%
- CKeep9%
- GJUMP7%
- Care Science6%
- OK TAPE4%
- Open — no brand owns it (7 brands, 15%)
Demand
Kinesiology Tape search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 1.6×
Search terms
Top Kinesiology Tape search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kt tape1.9M/yr
- kinesiology tape997K/yr
- kt tape precut strips401K/yr
- k tape221K/yr
- kinesio tape210K/yr
- kinesiology tape for knees153K/yr
- kt tape roll126K/yr
- knee tape129K/yr
- kinetic tape106K/yr
- kt tape pro extreme73K/yr
Reviews and returns
What reviews say buyers love and hate about Kinesiology Tape
We read the reviews and the return reasons for every product selling here.
“Very poor adhesive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kinesiology Tape questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









