Kimberly Clark Paper Towels
MaybeAn estimated 0.2% of orders come back. But shoppers spend an estimated $101K a year here, so Kimberly Clark Paper Towels is a Maybe.
- Flapen Score
- 51 / 100Top 40% of 14,768 Health & Household niches · +2 vs the category median of 4951
- Market size
- $101K/yr21K searches / yr
- 90-day growth
- +0.8%search demand this quarter
- Competition
- 51%top-5 click share · 10 brands · 200 sellers
Flapen Score
Kimberly Clark Paper Towels against its category
The dotted line is the Health & Household average. Past it, Kimberly Clark Paper Towels is stronger. Inside it, weaker.
Market
The Kimberly Clark Paper Towels market on Amazon at a glance
Shoppers on Amazon United States searched for Kimberly Clark Paper Towels 21K times last year and spent an estimated $101K. The top 5 brands take 86% of clicks. Demand peaks in Apr. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 8.9% of those searches ended in a purchase.
Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.
- Searches, last 12 months
- 21K
- Growth, 90 days vs prior 90
- +0.8%
- Conversion, latest week
- 8.9%
- Market size, estimated
- $101Ka year
- Peak month
- April1.6× the quietest month
- Top search term
- kimberly clark paper towels15K searches a year
02 · Price
A sale here is worth $54.01.
Listings sell for $54.01 on average, from $2.91 to $106.18. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $54.01 that is $0 to $5K a year per listing.
- Average price
- $54.01inside the $15 to $100 sweet spot
- Price range
- $2.91–$106.18
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #104 within Paper Towels. It carries 2,784 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 89%
- Out of stock, average day
- 0.0%
- Average rank
- #104in Paper Towels
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 2,784per listing
- Listings tracked
- 27
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 105 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 105 months
Products
Top Kimberly Clark Paper Towels products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Basics 2-Ply White Centerpull Paper Towels | Bulk for Business | Compatible with Universal Dispensers | FSC Certified | 600 Towels per Roll (6 Rolls)(7.6 x 9 Sheet)(Previously AmazonCommercial)
- Price
- $30.46
- Rating
- 4.3/5
- Reviews
- 2,861
- Age
- 7y ago

Kleenex Universal Hard Roll Paper Towels Bulk (50606) Hardwound 1.75 Core Premium Absorbency Pockets White (600/Roll 6 Rolls/Case 3 600/Case)
- Price
- $59.89
- Rating
- 4.6/5
- Reviews
- 3,082
- Age
- 21y ago

Scott Professional Essential Universal High-Capacity Hard Roll Paper Towels Bulk (01005) 1.5 Core Absorbency Pockets White (6 Rolls at 1 000 Each 6 000/Case)
- Price
- $60.98
- Rating
- 4.6/5
- Reviews
- 3,201
- Age
- 19y ago

Kimberly Clark Professional Hard Roll Paper Towels (25637) with Premium Absorbency Pockets White for Dispenser (Blue-Core) 700/Roll 6 Rolls/Case 4 200/Case
- Price
- $91.54
- Rating
- 4.3/5
- Reviews
- 41
- Age
- 14y ago

Tork Natural Paper Hand Towel Roll H21 100% Recycled Fiber Universal Fit 6 Rolls x 800 Ft (RK8002)
- Price
- $42.05
- Rating
- 4.7/5
- Reviews
- 1,443
- Age
- 13y ago
Trending
estimated 90-day click momentum
AmazonCommercial 2-Ply White XL Multifold Paper Towels Absorbent Compatible with Universal Dispensers FSC Certified 115 Sheets per Pack (16 Packs)
- Price
- $30.07
- Rating
- 4.5/5
- Reviews
- 1,647
- Age
- 6y ago

Kimberly-Clark 34790 Wypall(R) All-Purpose Cleaning Towels Pack of 1
- Price
- $16.52
- Rating
- 4.7/5
- Reviews
- 438
- Age
- 15y ago

Scott Professional Universal 100% Recycled Fiber Hard Roll Paper Towels Bulk (56758) Hardwound 1.5 Core Absorbency Pockets Compressed Brown (6 Rolls at 800 Each 4 800/Case)
- Price
- $47.59
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 1y ago

Amazon Basics 2-Ply White Centerpull Paper Towels | Bulk for Business | Compatible with Universal Dispensers | FSC Certified | 600 Towels per Roll (6 Rolls)(7.6 x 9 Sheet)(Previously AmazonCommercial)
- Price
- $30.46
- Rating
- 4.3/5
- Reviews
- 2,861
- Age
- 7y ago

Scott Professional Universal 100% Recycled Fiber Hard Roll Paper Towels Bulk (56158) Hardwound 1.5 Core Absorbency Pockets Compressed White (6 Rolls at 800 Each 4 800/Case)
- Price
- $50.58
- Rating
- 3.9/5
- Reviews
- 82
- Age
- 2y ago
Newest
by launch date
Scott Professional Universal 100% Recycled Fiber Hard Roll Paper Towels Bulk (56758) Hardwound 1.5 Core Absorbency Pockets Compressed Brown (6 Rolls at 800 Each 4 800/Case)
- Price
- $47.59
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 1y ago

Scott Professional Universal 100% Recycled Fiber Hard Roll Paper Towels Bulk (56158) Hardwound 1.5 Core Absorbency Pockets Compressed White (6 Rolls at 800 Each 4 800/Case)
- Price
- $50.58
- Rating
- 3.9/5
- Reviews
- 82
- Age
- 2y ago

Scott Professional Pro High-Capacity Hard Roll Paper Towels Bulk (53925) Hardwound Elevated Design Absorbency Pockets for ScottBrand Blue Core Dispensers (6 Rolls at 700 Each 4 200/Case)
- Price
- $72.83
- Rating
- 4.6/5
- Reviews
- 136
- Age
- 5y ago

AmazonCommercial 2-Ply White XL Multifold Paper Towels Absorbent Compatible with Universal Dispensers FSC Certified 115 Sheets per Pack (16 Packs)
- Price
- $30.07
- Rating
- 4.5/5
- Reviews
- 1,647
- Age
- 6y ago

Tork Roll Hand Towel White H80 Premium 6 rolls 8030630
- Price
- $56.83
- Rating
- 4.7/5
- Reviews
- 671
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
200
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 92%
Open market
9%
- Scott Professional28%
- Kleenex24%
- Amazon Basics16%
- Tork11%
- KIMBERLY-CLARK PROFESSIONAL7%
- Kimberly-Clark5%
- Open — no brand owns it (4 brands, 9%)
Demand
Kimberly Clark Paper Towels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 1.6×
Reviews and returns
What reviews say buyers love and hate about Kimberly Clark Paper Towels
We read the reviews and the return reasons for every product selling here.
“they need to be thicker”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kimberly Clark Paper Towels questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









