Kill Cliff

Shoppers searched for this 385K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $698K a year.

Searches, last 12 months

385K

Growth, 90 days vs prior 90

-7.8%

Conversion, latest week

5.0%

Market size, estimated

$698Ka year

Peak month

February6.1× the quietest month

Top search term

jocko249K searches a year

Listings sell for $36.47 on average, from $20.27 to $75.48. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $36.47 that is $18K to $27K a year per listing.

Average price

$36.47inside the $15 to $100 sweet spot

Price range

$20.27–$75.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

$18K–$27K

Returns

0.1%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #131 within Protein. It carries 874 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

3.4%

Average rank

#131in Protein

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

874per listing

Listings tracked

36

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

49 months