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Kids Vitamin D3 K2

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -10.1% this quarter, so Kids Vitamin D3 K2 is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 14,768 Health & Household niches · +2 vs the category median of 49
Market size
$237K/yr204K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
59%top-5 click share · 16 brands · 569 sellers

Flapen Score

Kids Vitamin D3 K2 against its category

The dotted line is the Health & Household average. Past it, Kids Vitamin D3 K2 is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Vitamin D3 K2 market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Vitamin D3 K2 204K times last year and spent an estimated $237K. The top 5 brands take 81% of clicks. Demand peaks in Jan. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $237K a year.

Searches, last 12 months
204K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
5.1%
Market size, estimated
$237Ka year
Peak month
January2.1× the quietest month
Top search term
mary ruth vitamin d3 k229K searches a year

02 · Price

A sale here is worth $22.96.

Listings sell for $22.96 on average, from $13.32 to $44.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $22.96 that is $11K to $17K a year per listing.

Average price
$22.96inside the $15 to $100 sweet spot
Price range
$13.32–$44.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$11K–$17K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #146 within Vitamin D3 & K2 Combinations. It carries 1,388 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#146in Vitamin D3 & K2 Combinations
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,388per listing
Listings tracked
29

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Kids Vitamin D3 K2 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Aug 5, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

$0$12K$24K$36K$47K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

569

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 91%

Open market

16%

  • MARYRUTH'S56%
  • NutraChamps10%
  • Zahler7%
  • Llama Naturals4%
  • LILICARE4%
  • Nordic Naturals3%
  • Open — no brand owns it (10 brands, 16%)

Demand

Kids Vitamin D3 K2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KBlack Friday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.1×

Search terms

Top Kids Vitamin D3 K2 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mary ruth vitamin d3 k229K/yr
  • kids vitamin d3 k229K/yr
  • vitamin d3 k2 kids21K/yr
  • mary ruth d3 k220K/yr
  • mary ruth calcium18K/yr
  • vitamin d3 k2 for kids15K/yr
  • d3 k2 kids11K/yr
  • kids d3 and k2 vitamin11K/yr
  • mary ruth calcium gummies7K/yr
  • mary ruth calcium supplement4K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Vitamin D3 K2

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Taste-Overall”
18%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“It has a strange metallic Berry taste”
A buyer, on “Taste-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Kids Vitamin D3 K2 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data