Kids Vitamin D
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.65avg listing price — sweet spot $15–$100
Market size
Good$673K$673K/yr · 508K searches
Price range
Good$8.72–$27.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,902.09avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Is kids vitamin d profitable on Amazon?
According to Flapen's Amazon United States niche tracking, kids vitamin d is a $673K/yr Amazon United States market (508K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan. Verdict: Worth a look — 56/100.
Data updated Aug 5, 2026 · scored weekly · How we score niches
kids vitamin d market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 50K–60K
- avg 2,000–2,500/product
- Revenue / yr
- $833K–$999K
- units × avg price
- Conversion rate
- 8.0%
- Avg BSR
- #120
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 80 months
- Avg seller age
- 154 days
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
587
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
51%
Top 20: 98%
Open market
25%
- Mama Bear23%
- MARYRUTH'S21%
- Nordic Naturals13%
- Llama Naturals8%
- Renzo's6%
- The Feel Great Vitamin Company5%
kids vitamin d demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.2% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.7×
Top kids vitamin d search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- kids vitamin d129K/yr
- vitamin d for kids111K/yr
- vitamin d kids75K/yr
- vitamin d3 for kids22K/yr
- vitamin d gummies for kids25K/yr
- kids vitamin d317K/yr
- kids vitamin d gummies16K/yr
- vitamin d3 kids18K/yr
- vitamin d for kids 6-12 years14K/yr
- kid vitamin d9K/yr
Top kids vitamin d products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Brand - Mama Bear Organic Kids Vitamin D3 25 mcg (1000 IU) Gummies per serving Bone and Immune Health Strawberry 80 Count
Mama Bear$10.144.8★5,900 rev
MARYRUTHS USDA Organic Vitamin D3 Liquid Drops for Kids | 640 IU Vitamin D3 Per Serving | Kids Immune Support & Bone Health Supplement | Formulated for Ages 4-13 | 0.5oz | 30 Servings
MARYRUTH'S$18.044.7★1,023 rev
Nordic Naturals Kids Vitamin D3 Gummies 400 IU Watermelon - 60 Count
Nordic Naturals$18.554.7★3,055 rev
Nordic Naturals Kids Vitamin D3 Gummies 400 IU Watermelon - 60 Count
Nordic Naturals$10.674.7★3,055 rev
Renzos Dynamite Vitamin D3 Dissolving Kids Vitamin D3 60 Sugar-Free Melty Tabs Lil Green Apple Flavored
Renzo's$16.044.8★2,130 rev
Newest
by launch date
Llama Naturals Kids Vitamin D3 K2 Gummies Vegan Organic Children Toddler Vitamin D Gummies Real Fruit Gummy Vitamins No Added Sugar Cane Raspberry 60 Ct
Llama Naturals$20.7975 rev
Vitamin D3 K2 + Calcium Liquid-filled Gummies for Kids & Teens 1000IU / 2000IU D3 with Magnesium Algal Omega 3 Kids Vitamins for Bones & Teeth Calcium Absorption Brain Immune Sugar-Free 60Cts
LILICARE$25.52321 rev
SmartyPants Kids Multivitamin Gummies with Omega 3 DHA/EPA Vitamins D3 C B12 B6 A K and Zinc Gluten Free Clean Label Three Fruit Flavors 60 Gummies (30 Day Supply)
SmartyPants$15.832,463 rev
NutraChamps Kids Vitamin D 3 K2 Drops Vitamin D3 & K2 MK-7 Liquid Vitamin D for Kids 1000 IU Healthy Bones Heart & Immune System Sugar Free Supplement for Toddlers 300 Servings
NutraChamps$19.21412 rev
Chewable Vitamin D Gummies for Kids - Delicious Vitamin D 1000 IU Per Serving - Toddlers Immune Support Gummies - Berries Flavored Supplement for Bones Health & Muscles - Gelatin Free - 60 Count
Natures Craft$11.30285 rev
Trending
90-day click momentumLlama Naturals Kids Vitamin D3 K2 Gummies Vegan Organic Children Toddler Vitamin D Gummies Real Fruit Gummy Vitamins No Added Sugar Cane Raspberry 60 Ct
Llama Naturals$20.794.7★
Chewable Vitamin D Gummies for Kids - Delicious Vitamin D 1000 IU Per Serving - Toddlers Immune Support Gummies - Berries Flavored Supplement for Bones Health & Muscles - Gelatin Free - 60 Count
Natures Craft$11.304.7★
Nordic Naturals Kids Vitamin D3 Gummies 400 IU Watermelon - 60 Count
Nordic Naturals$18.554.7★
MARYRUTHS Organic Vitamin D3 Gummies 1000 IU Immune Support 60 Count
MARYRUTH'S$27.204.7★
NutraChamps Kids Vitamin D 3 K2 Drops Vitamin D3 & K2 MK-7 Liquid Vitamin D for Kids 1000 IU Healthy Bones Heart & Immune System Sugar Free Supplement for Toddlers 300 Servings
NutraChamps$19.214.7★
What reviews say buyers love and hate about kids vitamin d
What buyers praise and complain about, mined from review topics.What buyers love
“Quality vitamins”
“No complaints about taste”
“high-quality supplement to keep my daily vitamins in check”
“Easy to chew and flavorful”
“Easy to use”
“Good value”
“Sweet gum, kids love it”
“As described”
“Easy to chew”
“meet all their nutritional needs”
What buyers complain about
“tastes like chemicals”
“All vitamins had melted”
“Too Sweet”
“expensive”
“A Disappointing Sticky Mass”
“Not a good flavor”
“a lot of sugar inside”
“basically impossible to pry out of the bottle”
“Mold in product”
“Weird texture, tastes like chemicals”
Top return reasons
Common kids vitamin d questions
- Is kids vitamin d profitable to sell on Amazon United States?
- The niche generates $673K/yr across 22 tracked products. 90-day search growth is -7.2%. Flapen's verdict: Worth a look (56/100).
- How competitive is the kids vitamin d niche?
- 16 brands and 587 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in kids vitamin d?
- Top complaints mined from reviews: Taste-Overall, Vitamin, Sweetness. The return rate is 0.0%.
- When does demand for kids vitamin d peak?
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- What does it cost to enter the kids vitamin d niche?
- Listings span $8.72–$27.20; the average listing price is $16.65 (sweet spot $15–$100). The average incumbent carries 2,902 reviews — the moat a new listing must climb.