Kids Toothpaste Pump
Skip itA small market ($56K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Price range
Okay$2.69–$26.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.05avg listing price — sweet spot $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad5,051avg incumbent reviews — the moat a new listing must climb
Market size
Bad$56K$56K/yr · 74K searches
Growth
Bad-22.8%90-day search growth — must beat 0% to launch
Is kids toothpaste pump profitable on Amazon?
According to Flapen's Amazon United States niche tracking, kids toothpaste pump is a $56K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 39/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
kids toothpaste pump market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $44K–$55K
- units × avg price
- Conversion rate
- 6.9%
- Avg BSR
- #172
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 44%
- Out of stock
- 9.5%
- Avg brand age
- 49 months
- Avg seller age
- 124 days
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
120
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
8%
- Colgate45%
- Aquafresh27%
- Crest8%
- Chrome Cherry5%
- Mr. Thumbs4%
- SENSODYNE PRONAMEL3%
- Open — no brand owns it (4 brands, 8%)
kids toothpaste pump demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top kids toothpaste pump search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- kids toothpaste pump26K/yr
- aquafresh kids toothpaste18K/yr
- aquafresh toothpaste kids8K/yr
- kids pump toothpaste8K/yr
- aquafresh kids5K/yr
- pump toothpaste kids4K/yr
- kids aquafresh toothpaste4K/yr
Top kids toothpaste pump products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Colgate Kids Toothpaste Pump with Fluoride for Cavity Protection Ages 6+ ADA Accepted Bubble Fruit 4.4 Ounce 6 Pack
Colgate$20.054.8★2,621 rev
Aquafresh My Big Teeth Toothpaste 6 Years+ (50ml)
Aquafresh$8.434.6★1,819 rev
Colgate Kids Unicorn Toothpaste Pump 4.4 Ounces
Colgate$4.164.6★58 rev
Aquafresh Fluoride Toothpaste Big Kids 6+ Years Fresh Mint
Aquafresh$9.294.1★105 rev
Colgate Kids Unicorn Toothpaste Pump with Fluoride for Cavity Protection Ages 6+ ADA Accepted Bubble Fruit 4.4 Ounce 6 Pack
Colgate$26.644.6★189 rev
Newest
by launch date
Sensodyne Pronamel Kids Toothpaste Fluoride Anticavity Toothpaste Cavity and Enamel Protection for Ages 2+ Berry Twist Flavored 4 oz (2 Pack)
SENSODYNE PRONAMEL$7.811,836 rev
Crest Advanced Kids Fluoride Toothpaste Bubblegum Flavor 4.2 oz 3 Count Color-Changing Anticavity Toothpaste
Crest$11.603,348 rev
Kids Natural Fluoride Free Toothpaste with Xylitol in a Pump Bottle SLS Free Toothpaste with Xylitol Vegan Gluten Free - Kids Teeth Paste in Pump Bottle (Mint)
BALM! Baby$13.2937 rev
Colgate Kids Unicorn Toothpaste Pump 4.4 Ounces
Colgate$4.1658 rev
Automatic Toothpaste Dispenser Wall Mounted for Bathroom Toothpaste Squeezer for Kids & Family Shower by Mr. Thumbs (1pc Astronaut)
Mr. Thumbs$9.24980 rev
Trending
90-day click momentum
Aquafresh Toothpaste Junior After 6 Years 75ml / 2.54fl.oz Pack of 4
Aqua Fresh$21.360.0★
Colgate Kids Unicorn Toothpaste Pump 4.4 Ounces
Colgate$4.164.6★
Kids Natural Fluoride Free Toothpaste with Xylitol in a Pump Bottle SLS Free Toothpaste with Xylitol Vegan Gluten Free - Kids Teeth Paste in Pump Bottle (Mint)
BALM! Baby$13.294.2★
Chrome Cherry SqueezMe Silicone Self-Closing Toothpaste Caps No-Mess Dispensing for Kids and Adults Easy Installation Compatible with Most Standard Tubes Clear 3-Pack
Chrome Cherry$6.384.4★
NOHOO Fluoride Free Foam Toothpaste Kids Fruit Flavour Natural Training Toothpaste for Baby Toddler Children Oral Cleaning and Cavity Protection Strawberry Orange Peach Cantaloupe
NOHOO$21.954.2★
What reviews say buyers love and hate about kids toothpaste pump
What buyers praise and complain about, mined from review topics.What buyers love
“Good deal”
“quality is always consistent”
“Clean teeth”
“Ease of use”
“Keep it clean”
“Great for sparkling white teeth”
“Clean teeth, fresh breath”
“As described”
“The color was cool”
“Smells fresh”
What buyers complain about
“No pink”
“I think the price is a little be elevated”
“Not exactly clean”
“Not so easy to use”
“breaks too easily”
“Didn't work”
“Toothpaste oozes out”
“It smells so much like actual bubble gum that Ive caught myself double-checking the label to make sure Im not accidentally frosting a cupcake with it”
“Side Seam Leaks”
“But too big for kids”
Top return reasons
Common kids toothpaste pump questions
- Is kids toothpaste pump profitable to sell on Amazon United States?
- The niche generates $56K/yr across 18 tracked products. 90-day search growth is -22.8%. Flapen's verdict: Skip it (39/100).
- How competitive is the kids toothpaste pump niche?
- 10 brands and 120 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in kids toothpaste pump?
- Top complaints mined from reviews: Color, Value For Money, Ease Of Cleaning. The return rate is 0.3%.
- When does demand for kids toothpaste pump peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the kids toothpaste pump niche?
- Listings span $2.69–$26.64; the average listing price is $11.05 (sweet spot $15–$100). The average incumbent carries 5,051 reviews — the moat a new listing must climb.