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Kids Toothpaste Pump

Fail

Shoppers spend an estimated $56K a year here, so Kids Toothpaste Pump is a Fail.

Flapen Score
39
39 / 100
Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 49
Market size
$56K/yr74K searches / yr
90-day growth
-22.8%search demand this quarter
Competition
66%top-5 click share · 10 brands · 120 sellers

Flapen Score

Kids Toothpaste Pump against its category

The dotted line is the Health & Household average. Past it, Kids Toothpaste Pump is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Toothpaste Pump market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Toothpaste Pump 74K times last year and spent an estimated $56K. The top 5 brands take 89% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-22.8%
Conversion, latest week
6.9%
Market size, estimated
$56Ka year
Peak month
September1.4× the quietest month
Top search term
kids toothpaste pump26K searches a year

02 · Price

A sale here is worth $11.05.

Listings sell for $11.05 on average, from $2.69 to $26.64. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $11.05 that is $1K to $3K a year per listing.

Average price
$11.05under the $15 to $100 sweet spot
Price range
$2.69–$26.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #172 within Baby & Child Dental Care. It carries 5,051 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
100%
Out of stock, average day
9.5%
Average rank
#172in Baby & Child Dental Care
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
5,051per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Kids Toothpaste Pump products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

120

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

8%

  • Brand 145%
  • Brand 227%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (4 brands, 8%)

Demand

Kids Toothpaste Pump search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Kids Toothpaste Pump search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids toothpaste pump26K/yr
  • aquafresh kids toothpaste18K/yr
  • aquafresh toothpaste kids8K/yr
  • kids pump toothpaste8K/yr
  • aquafresh kids5K/yr
  • pump toothpaste kids4K/yr
  • kids aquafresh toothpaste4K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Toothpaste Pump

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
12%of negative reviews mention “Color”
0.3%of orders come back
“No pink”
A buyer, on “Color”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kids Toothpaste Pump questions

Answered from the same tracked data.