Kids Toothpaste

Shoppers searched for this 4.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.1M a year.

Searches, last 12 months

4.1M

Growth, 90 days vs prior 90

-0.7%

Conversion, latest week

17.7%

Market size, estimated

$7.1Ma year

Peak month

February1.2× the quietest month

Top search term

kids toothpaste2.4M searches a year

Listings sell for $9.76 on average, from $2.60 to $20.05. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 40,000 to 50,000 of them. At $9.76 that is $390K to $488K a year per listing.

Average price

$9.76under the $15 to $100 sweet spot

Price range

$2.60–$20.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

40,000–50,000

Revenue per listing a year

$390K–$488K

Returns

0.4%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Baby & Child Dental Care. It carries 8,870 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#33in Baby & Child Dental Care

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

8,870per listing

Listings tracked

16

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

57 months