Is kids toothbrushes 6-12 profitable to sell on Amazon United States?

The niche generates $512K/yr across 53 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Worth a look (58/100).

How competitive is the kids toothbrushes 6-12 niche?

19 brands and 155 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in kids toothbrushes 6-12?

Top complaints mined from reviews: Durability, Hard Feel, Size-Overall. The return rate is 0.4%.

When does demand for kids toothbrushes 6-12 peak?

Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the kids toothbrushes 6-12 niche?

Listings span $2.54–$61.05; the average listing price is $13.03 (sweet spot $15–$100). The average incumbent carries 5,655 reviews — the moat a new listing must climb.

Kids Toothbrushes 6-12

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Competition

Great26%

top-5 click share — an open shelf

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Price range

Great$2.54–$61.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$512K

$512K/yr · 459K searches

Avg price

Good$13.03

avg listing price — sweet spot $15–$100

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,655.34

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-10.5%

90-day search growth — must beat 0% to launch

Is kids toothbrushes 6-12 profitable on Amazon?

According to Flapen's Amazon United States niche tracking, kids toothbrushes 6-12 is a $512K/yr Amazon United States market (459K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

kids toothbrushes 6-12 market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 40K–50K; avg 500–750/product
Revenue / yr: $521K–$652K; units × avg price
Conversion rate: 8.6%
Avg BSR: #42
Page quality: 0%
Prime: 100%
Sponsored: 43%
Out of stock: 0.2%
Avg brand age: 47 months
Avg seller age: 138 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

19 falling

Sellers

155

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

26%

Top 20: 64%

Open market

18%

Oral-B47%
Brush Buddies10%
GuruNanda8%
FIREFLY6%
Colgate6%
SEAGO4%

kids toothbrushes 6-12 demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top kids toothbrushes 6-12 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

oral b kids toothbrush65K/yr -1.2%6.0% conv.
girls toothbrush56K/yr -19.1%9.1% conv.
toothbrush kids 8-1242K/yr -11.5%10.7% conv.
boys toothbrush44K/yr -14.7%5.8% conv.
toothbrush for kids 8-1223K/yr -6.5%5.5% conv.
kids toothbrush set29K/yr -6.6%2.4% conv.
tooth brush for kids 6-1224K/yr -18.6%5.7% conv.
soft toothbrush for kids19K/yr -24.0%9.2% conv.
kids toothbrush oral b15K/yr +7.4%6.5% conv.
kids toothbrushes 6-1217K/yr +6.2%4.8% conv.

All search terms

Top kids toothbrushes 6-12 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Oral-B Pro-Health Junior CrossAction Galaxy Toothbrush Ages 6+ Soft - Pack of 3

Oral-B$9.284.7★1,259 rev

Brush Buddies 6 Pack Barbie Toothbrushes for Kids Childrens Toothbrushes Soft Bristle Toothbrushes for Kids

Brush Buddies$4.784.8★5,117 rev

Oral-B New Princess Toothbrush for Little Girls Children 3+ Extra Soft Characters Vary - Pack of 6 (Characters Vary)

Oral-B$15.924.6★1,406 rev

Oral-B Pro-Health Junior CrossAction Galaxy Toothbrush Ages 6+ Soft - Pack of 6

Oral-B$15.804.7★1,259 rev

Amazon Basics Kids Electric Toothbrush Battery Powered Soft Bristles Oscillating Brush Head Ages 4+ 2 Count 1-Pack (Previously Solimo)

Amazon Basics$8.004.4★3,287 rev

Newest

by launch date

Oral-B Kids Manual Toothbrush Featuring Marvels Spiderman Soft Bristles for Children and Toddlers 3+ 2 Count

Oral-B$6.08267 rev

10mo ago

Colgate Extra Soft Kids Toothbrushes Advanced Cavity Fighter Kids Toothbrush Pack Extra Soft Bristles Help Remove Plaque and Stains for a Gentle Clean for Children Ages 6 and Up 4 Pack

Colgate$7.0311,845 rev

1y ago

FIREFLY Clean N Protect Barbie Toothbrush with Antibacterial Cover Soft Bristles Battery Included Ages 3+ 1 Count

FIREFLY$6.87660 rev

1y ago

GuruNanda Butter On Gums Kids Toothbrush - 4 Pack Extra Soft Bristles Toothbrush for Kids Multi-Colored & Fun to Use for Beginner Cleaning - Ergonomic Grip Handle - BPA & Cruelty-Free (Age 3+)

GuruNanda$4.021,600 rev

2y ago

Brush Buddies Squishmallows Assorted Manual Toothbrushes Soft Toothbrushes Toothbrushes for Kids and Adults 4PK

Brush Buddies$4.54380 rev

2y ago

What reviews say buyers love and hate about kids toothbrushes 6-12

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel18%

“Butter soft”

Value For Money10%

“Good value for money”

Quality-Overall9%

“Great quality and exactly as expected”

Ease Of Use7%

“Easy to hold”

Ease Of Cleaning5%

“provides excellent cleaning”

Design-Overall5%

“Brilliant design”

Brush Quality5%

“Very cute brush”

Tooth Sensitivity4%

“Great for sensitive gums”

Color4%

“Cute colors”

Tooth Brightening4%

“His teeth are sparkling”

What buyers complain about

Durability15%

“Breaks quickly”

Hard Feel13%

“Not soft at all”

Size-Overall9%

“they are too long”

Charging6%

“Wont charge”

Quality-Overall6%

“was so much lower quality than its advertised”

Value For Money6%

“Not worth the price”

Battery Life5%

“Battery doesn't last”

Advertised Vs Actual Product4%

“not as advertised”

Ease Of Cleaning4%

“do not clean well”

Functionality-Overall4%

“Doesnt work well”

Top return reasons

Size-Overall33%

Advertised Vs Actual Product13%

Functionality-Overall13%

Charging8%

Value For Money5%

Quality-Overall4%

Color3%

Defective Material/Parts3%

Hard Feel3%

Durability2%

Common kids toothbrushes 6-12 questions

Is kids toothbrushes 6-12 profitable to sell on Amazon United States?: The niche generates $512K/yr across 53 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Worth a look (58/100).
How competitive is the kids toothbrushes 6-12 niche?: 19 brands and 155 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in kids toothbrushes 6-12?: Top complaints mined from reviews: Durability, Hard Feel, Size-Overall. The return rate is 0.4%.
When does demand for kids toothbrushes 6-12 peak?: Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the kids toothbrushes 6-12 niche?: Listings span $2.54–$61.05; the average listing price is $13.03 (sweet spot $15–$100). The average incumbent carries 5,655 reviews — the moat a new listing must climb.