Kids Toothbrushes 6-12
MaybeAn estimated 0.4% of orders come back. But demand is soft, at -10.5% this quarter, so Kids Toothbrushes 6-12 is a Maybe.
- Flapen Score
- 58 / 100Top 16% of 14,768 Health & Household niches · +9 vs the category median of 4958
- Market size
- $512K/yr459K searches / yr
- 90-day growth
- -10.5%search demand this quarter
- Competition
- 26%top-5 click share · 19 brands · 155 sellers
Flapen Score
Kids Toothbrushes 6-12 against its category
The dotted line is the Health & Household average. Past it, Kids Toothbrushes 6-12 is stronger. Inside it, weaker.
Market
The Kids Toothbrushes 6-12 market on Amazon at a glance
Shoppers on Amazon United States searched for Kids Toothbrushes 6-12 459K times last year and spent an estimated $512K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 8.6% of those searches ended in a purchase.
Shoppers searched for this 459K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $512K a year.
- Searches, last 12 months
- 459K
- Growth, 90 days vs prior 90
- -10.5%
- Conversion, latest week
- 8.6%
- Market size, estimated
- $512Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- oral b kids toothbrush65K searches a year
02 · Price
A sale here is worth $13.03.
Listings sell for $13.03 on average, from $2.54 to $61.05. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $13.03 that is $7K to $10K a year per listing.
- Average price
- $13.03under the $15 to $100 sweet spot
- Price range
- $2.54–$61.05
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $7K–$10K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #42 within Baby & Child Dental Care. It carries 5,655 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 100%
- Out of stock, average day
- 0.2%
- Average rank
- #42in Baby & Child Dental Care
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 5,655per listing
- Listings tracked
- 53
04 · Newcomers
7 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Kids Toothbrushes 6-12 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Oral-B Pro-Health Junior CrossAction Galaxy Toothbrush Ages 6+ Soft - Pack of 3
- Price
- $9.28
- Rating
- 4.7/5
- Reviews
- 1,259
- Age
- 3y ago

Brush Buddies 6 Pack Barbie Toothbrushes for Kids Childrens Toothbrushes Soft Bristle Toothbrushes for Kids
- Price
- $4.78
- Rating
- 4.8/5
- Reviews
- 5,117
- Age
- 6y ago

Oral-B New Princess Toothbrush for Little Girls Children 3+ Extra Soft Characters Vary - Pack of 6 (Characters Vary)
- Price
- $15.92
- Rating
- 4.6/5
- Reviews
- 1,406
- Age
- 7y ago

Oral-B Pro-Health Junior CrossAction Galaxy Toothbrush Ages 6+ Soft - Pack of 6
- Price
- $15.80
- Rating
- 4.7/5
- Reviews
- 1,259
- Age
- 3y ago

Amazon Basics Kids Electric Toothbrush Battery Powered Soft Bristles Oscillating Brush Head Ages 4+ 2 Count 1-Pack (Previously Solimo)
- Price
- $8.00
- Rating
- 4.4/5
- Reviews
- 3,287
- Age
- 3y ago
Trending
estimated 90-day click momentum
GuruNanda Butter On Gums Kids Toothbrush - 4 Pack Extra Soft Bristles Toothbrush for Kids Multi-Colored & Fun to Use for Beginner Cleaning - Ergonomic Grip Handle - BPA & Cruelty-Free (Age 3+)
- Price
- $4.02
- Rating
- 4.8/5
- Reviews
- 1,600
- Age
- 2y ago

Oral-B Kids Battery Toothbrush Featuring Marvels Spiderman Soft Bristles for Kids 3+
- Price
- $6.88
- Rating
- 4.7/5
- Reviews
- 27,051
- Age
- 3y ago

Amazon Basics Kids Electric Toothbrush Battery Powered Soft Bristles Oscillating Brush Head Ages 4+ 2 Count 1-Pack (Previously Solimo)
- Price
- $8.00
- Rating
- 4.4/5
- Reviews
- 3,287
- Age
- 3y ago

Kids Electric Toothbrush with Timer Toddler Toothbrush Age 2-4-8-12 Electric Toothbrush Kids Rainbow LED Light Up Vibrating Toothbrush Battery Operated Childrens Girls Sonic Tooth Brush (Pink Unicorn)
- Price
- $16.26
- Rating
- 4.6/5
- Reviews
- 5,180
- Age
- 8y ago

Oral-B Kids Manual Toothbrush Featuring Marvels Spiderman Soft Bristles for Children and Toddlers 3+ 2 Count
- Price
- $6.08
- Rating
- 4.6/5
- Reviews
- 267
- Age
- 10mo ago
Newest
by launch date
Oral-B Kids Manual Toothbrush Featuring Marvels Spiderman Soft Bristles for Children and Toddlers 3+ 2 Count
- Price
- $6.08
- Rating
- 4.6/5
- Reviews
- 267
- Age
- 10mo ago

Colgate Extra Soft Kids Toothbrushes Advanced Cavity Fighter Kids Toothbrush Pack Extra Soft Bristles Help Remove Plaque and Stains for a Gentle Clean for Children Ages 6 and Up 4 Pack
- Price
- $7.03
- Rating
- 4.8/5
- Reviews
- 11,845
- Age
- 1y ago

FIREFLY Clean N Protect Barbie Toothbrush with Antibacterial Cover Soft Bristles Battery Included Ages 3+ 1 Count
- Price
- $6.87
- Rating
- 4.6/5
- Reviews
- 660
- Age
- 1y ago

GuruNanda Butter On Gums Kids Toothbrush - 4 Pack Extra Soft Bristles Toothbrush for Kids Multi-Colored & Fun to Use for Beginner Cleaning - Ergonomic Grip Handle - BPA & Cruelty-Free (Age 3+)
- Price
- $4.02
- Rating
- 4.8/5
- Reviews
- 1,600
- Age
- 2y ago

Brush Buddies Squishmallows Assorted Manual Toothbrushes Soft Toothbrushes Toothbrushes for Kids and Adults 4PK
- Price
- $4.54
- Rating
- 4.8/5
- Reviews
- 380
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.
Brands
19 falling
Sellers
155
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
26%
Top 20: 64%
Open market
18%
- Oral-B47%
- Brush Buddies10%
- GuruNanda8%
- FIREFLY6%
- Colgate6%
- SEAGO4%
Demand
Kids Toothbrushes 6-12 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Kids Toothbrushes 6-12 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- oral b kids toothbrush65K/yr
- girls toothbrush56K/yr
- toothbrush kids 8-1242K/yr
- boys toothbrush44K/yr
- toothbrush for kids 8-1223K/yr
- kids toothbrush set29K/yr
- tooth brush for kids 6-1224K/yr
- soft toothbrush for kids19K/yr
- kids toothbrush oral b15K/yr
- kids toothbrushes 6-1217K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Toothbrushes 6-12
We read the reviews and the return reasons for every product selling here.
“Breaks quickly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Toothbrushes 6-12 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









