Kids Toothbrushes

Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.2M a year.

Searches, last 12 months

3.6M

Growth, 90 days vs prior 90

-7.0%

Conversion, latest week

12.3%

Market size, estimated

$4.2Ma year

Peak month

December1.7× the quietest month

Top search term

kids toothbrush2.1M searches a year

Listings sell for $9.44 on average, from $2.99 to $24.87. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 8,000 to 10,000 of them. At $9.44 that is $76K to $94K a year per listing.

Average price

$9.44under the $15 to $100 sweet spot

Price range

$2.99–$24.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

8,000–10,000

Revenue per listing a year

$76K–$94K

Returns

0.4%of orders · Amazon United States median 2.1%

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #26 within Baby & Child Dental Care. It carries 6,945 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#26in Baby & Child Dental Care

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

6,945per listing

Listings tracked

37

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

51 months