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Kids Sore Throat Relief

Fail

Demand is soft, at -38.5% this quarter, so Kids Sore Throat Relief is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$402K/yr201K searches / yr
90-day growth
-38.5%search demand this quarter
Competition
67%top-5 click share · 7 brands · 569 sellers

Flapen Score

Kids Sore Throat Relief against its category

The dotted line is the Health & Household average. Past it, Kids Sore Throat Relief is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Sore Throat Relief market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Sore Throat Relief 201K times last year and spent an estimated $402K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 13.6% of those searches ended in a purchase.

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved -38.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $402K a year.

Searches, last 12 months
201K
Growth, 90 days vs prior 90
-38.5%
Conversion, latest week
13.6%
Market size, estimated
$402Ka year
Peak month
January4.7× the quietest month
Top search term
beekeepers naturals kids38K searches a year

02 · Price

A sale here is worth $14.65.

Listings sell for $14.65 on average, from $6.50 to $40.97. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $14.65 that is $29K to $37K a year per listing.

Average price
$14.65under the $15 to $100 sweet spot
Price range
$6.50–$40.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
$29K–$37K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Baby & Child Care. It carries 3,548 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#51in Baby & Child Care
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
3,548per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 98 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
98 months

Products

Top Kids Sore Throat Relief products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

569

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

2%

  • Brand 180%
  • Brand 26%
  • Brand 33%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Kids Sore Throat Relief search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '24Spike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Kids Sore Throat Relief search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beekeepers naturals kids38K/yr
  • kids sore throat relief25K/yr
  • kids throat spray15K/yr
  • sore throat relief kids16K/yr
  • beekeepers kids9K/yr
  • throat spray for kids11K/yr
  • bee spray kids3K/yr
  • bee keepers kids13K/yr
  • kids propolis immune support3K/yr
  • kids sore throat8K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Sore Throat Relief

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Taste-Overall”
20%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Doesnt taste great”
A buyer, on “Taste-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Kids Sore Throat Relief questions

Answered from the same tracked data.