Kids Sick Essentials
FailDemand is soft, at -48.8% this quarter, so Kids Sick Essentials is a Fail.
- Flapen Score
- 47 / 100Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 4947
- Market size
- $40K/yr36K searches / yr
- 90-day growth
- -48.8%search demand this quarter
- Competition
- 43%top-5 click share · 19 brands · 608 sellers
Flapen Score
Kids Sick Essentials against its category
The dotted line is the Health & Household average. Past it, Kids Sick Essentials is stronger. Inside it, weaker.
Market
The Kids Sick Essentials market on Amazon at a glance
Shoppers on Amazon United States searched for Kids Sick Essentials 36K times last year and spent an estimated $40K. The top 5 brands take 60% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 9.4% of those searches ended in a purchase.
Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -48.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.
- Searches, last 12 months
- 36K
- Growth, 90 days vs prior 90
- -48.8%
- Conversion, latest week
- 9.4%
- Market size, estimated
- $40Ka year
- Top search term
- kids sick essentials19K searches a year
02 · Price
A sale here is worth $11.66.
Listings sell for $11.66 on average, from $5.00 to $30.08. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $11.66 that is $0 to $1K a year per listing.
- Average price
- $11.66under the $15 to $100 sweet spot
- Price range
- $5.00–$30.08
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #77 within Baby & Child Care. It carries 3,062 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #77in Baby & Child Care
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 3,062per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Kids Sick Essentials products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
608
Top-5 brand share
60%
Top 20: 100%
Top-5 click share
43%
Top 20: 93%
Open market
35%
- Brand 116%
- Brand 214%
- Brand 313%
- Brand 411%
- Brand 56%
- Brand 65%
Demand
Kids Sick Essentials search demand
Weekly searches over the year. Pick a range.
Reviews and returns
What reviews say buyers love and hate about Kids Sick Essentials
We read the reviews and the return reasons for every product selling here.
“Broke after one use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Sick Essentials questions
Answered from the same tracked data.