Kids Probiotic
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -14.3% this quarter, so Kids Probiotic is a Maybe.
- Flapen Score
- 62 / 100Top 8% of 14,768 Health & Household niches · +13 vs the category median of 4962
- Market size
- $4.4M/yr1.9M searches / yr
- 90-day growth
- -14.3%search demand this quarter
- Competition
- 47%top-5 click share · 17 brands · 654 sellers
Flapen Score
Kids Probiotic against its category
The dotted line is the Health & Household average. Past it, Kids Probiotic is stronger. Inside it, weaker.
Market
The Kids Probiotic market on Amazon at a glance
Shoppers on Amazon United States searched for Kids Probiotic 1.9M times last year and spent an estimated $4.4M. The top 5 brands take 82% of clicks. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 12.2% of those searches ended in a purchase.
Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.4M a year.
- Searches, last 12 months
- 1.9M
- Growth, 90 days vs prior 90
- -14.3%
- Conversion, latest week
- 12.2%
- Market size, estimated
- $4.4Ma year
- Peak month
- September1.3× the quietest month
- Top search term
- kids probiotic439K searches a year
02 · Price
A sale here is worth $19.49.
Listings sell for $19.49 on average, from $9.12 to $41.03. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 5,000 to 6,000 of them. At $19.49 that is $97K to $117K a year per listing.
- Average price
- $19.49inside the $15 to $100 sweet spot
- Price range
- $9.12–$41.03
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $97K–$117K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #206 within Digestive Supplements. It carries 4,956 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 1.7%
- Average rank
- #206in Digestive Supplements
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 4,956per listing
- Listings tracked
- 38
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Kids Probiotic products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Culturelle Kids Chewable Daily Probiotic for Kids Ages 3+ 30 Count #1 Pediatrician-Recommended Brand Natural Berry Flavored Daily Probiotics for Digestive Health Oral Care & Immune Support
- Price
- $19.01
- Rating
- 4.8/5
- Reviews
- 9,629
- Age
- 13y ago

Garden of Life Dr. Formulated Probiotics Organic Kids+ - Digestive Health Support with Prebiotic Fiber & Vitamins C & D - Supports Immune Function - Berry Cherry Shelf Stable - 30 Yummy Chewables
- Price
- $15.37
- Rating
- 4.7/5
- Reviews
- 10,751
- Age
- 8y ago

Culturelle Kids Daily Probiotic Packets for Kids (Ages 3+) - 50 Count From the #1 Pediatrician-Recommended Brand Flavorless Daily Probiotics for Digestive Health & Immune Support
- Price
- $30.85
- Rating
- 4.8/5
- Reviews
- 10,046
- Age
- 11y ago

Culturelle Daily Probiotic For Kids + Veggie Fiber Gummies (Ages 3+) - 60 Count - Digestive Health & Immune Support Berry Flavor with a Vitamin C Boost
- Price
- $18.77
- Rating
- 4.7/5
- Reviews
- 8,051
- Age
- 4y ago

MaryRuth Organics Kids Probiotics for Digestive Health | USDA Probiotic Gummies | 2 Month Supply | Kids Probiotics | Immune Support | Gut Health Supplement | Vegan | Non-GMO | Gluten Free | 60 Count
- Price
- $24.07
- Rating
- 4.8/5
- Reviews
- 2,918
- Age
- 5y ago
Trending
estimated 90-day click momentum
Carlyle Chewable Probiotics for Kids | 180 Tablets | 6 Billion CFUs
- Price
- $10.01
- Rating
- 4.6/5
- Reviews
- 1,597
- Age
- 7mo ago

Amazon Basics Kids Kids Probiotic + Prebiotic Gummy 60 Count
- Price
- $9.69
- Rating
- 4.7/5
- Reviews
- 114
- Age
- 7mo ago

Hiya Kids Probiotic 10 Billion CFU with Clinically-Studied Strains for Ages 2+ Supports Gut Health & Immune 0g Sugar 20 Stick Packs for Toddlers & Kids
- Price
- $29.91
- Rating
- 4.2/5
- Reviews
- 69
- Age
- 8mo ago

Mary Ruths Organic Kids Strawberry Probiotic Gummies 60 CT
- Price
- $23.77
- Rating
- 4.6/5
- Reviews
- 115
- Age
- 4y ago

SmartyPants Kids Probiotic & Prebiotic Gummies for Digestive Health: Gut Health Supplement Clinically Studied Prebiotic for Immune Support Strawberry 60 Count (30 Day Supply)
- Price
- $16.69
- Rating
- 4.6/5
- Reviews
- 7,646
- Age
- 9y ago
Newest
by launch date
Amazon Basics Kids Kids Probiotic + Prebiotic Gummy 60 Count
- Price
- $9.69
- Rating
- 4.7/5
- Reviews
- 114
- Age
- 7mo ago

Carlyle Chewable Probiotics for Kids | 180 Tablets | 6 Billion CFUs
- Price
- $10.01
- Rating
- 4.6/5
- Reviews
- 1,597
- Age
- 7mo ago

Hiya Kids Probiotic 10 Billion CFU with Clinically-Studied Strains for Ages 2+ Supports Gut Health & Immune 0g Sugar 20 Stick Packs for Toddlers & Kids
- Price
- $29.91
- Rating
- 4.2/5
- Reviews
- 69
- Age
- 8mo ago

MARYRUTHS Organics Kids Very Berry Liquid Probiotic 2 FZ
- Price
- $23.59
- Rating
- 4.5/5
- Reviews
- 153
- Age
- 2y ago

BioGaia Nurture & Grow for Toddlers | Ages 1+ | Liquid Probiotic | Allergen-Free | Triple-Benefit Probiotic for Kids | Digestive Health Immune Support & Oral Health Protection | 25-Day Supply
- Price
- $19.96
- Rating
- 4.6/5
- Reviews
- 476
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
654
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 82%
Open market
16%
- Culturelle42%
- MARYRUTH'S19%
- Garden of Life14%
- LOVEBUG4%
- SmartyPants3%
- Llama Naturals3%
- Open — no brand owns it (11 brands, 16%)
Demand
Kids Probiotic search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Kids Probiotic search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kids probiotic439K/yr
- probiotics for kids425K/yr
- culturelle kids probiotic200K/yr
- toddler probiotic175K/yr
- kids probiotics74K/yr
- culturelle kids43K/yr
- probiotic for kids54K/yr
- probiotic kids50K/yr
- childrens probiotic42K/yr
- culturelle probiotics kids39K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Probiotic
We read the reviews and the return reasons for every product selling here.
“Bad tasting”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Probiotic questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









