Kids Multivitamin and Probiotic

Shoppers searched for this 324K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $588K a year.

Searches, last 12 months

324K

Growth, 90 days vs prior 90

-8.6%

Conversion, latest week

12.3%

Market size, estimated

$588Ka year

Peak month

January1.7× the quietest month

Top search term

olly kids multivitamin137K searches a year

Listings sell for $14.78 on average, from $11.16 to $20.51. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At $14.78 that is $59K to $74K a year per listing.

Average price

$14.78under the $15 to $100 sweet spot

Price range

$11.16–$20.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

4,000–5,000

Revenue per listing a year

$59K–$74K

Returns

0.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #146 within Baby & Child Care. It carries 6,147 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#146in Baby & Child Care

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

6,147per listing

Listings tracked

11

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

59 months