Kids Mouthwash

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-10.9%

Conversion, latest week

17.2%

Market size, estimated

$1.9Ma year

Peak month

August1.4× the quietest month

Top search term

kids mouthwash540K searches a year

Listings sell for $9.29 on average, from $3.98 to $22.66. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At $9.29 that is $56K to $74K a year per listing.

Average price

$9.29under the $15 to $100 sweet spot

Price range

$3.98–$22.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

6,000–8,000

Revenue per listing a year

$56K–$74K

Returns

0.1%of orders · Amazon United States median 2.1%

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #73 within Mouthwash. It carries 7,231 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

53%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#73in Mouthwash

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

7,231per listing

Listings tracked

19

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

58 months