Kids Mouth Guard
Worth a lookShows beatable incumbent ratings (4.2★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great36%top-5 click share — an open shelf
Avg price
Great$15.05avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good$7.58–$29.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Market size
Good$319K$319K/yr · 407K searches
Review moat
Bad5,039.6avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.2%90-day search growth — must beat 0% to launch
Is kids mouth guard profitable on Amazon?
According to Flapen's Amazon United States niche tracking, kids mouth guard is a $319K/yr Amazon United States market (407K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Mar–Apr–Sep. Verdict: Worth a look — 59/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
kids mouth guard market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- $301K–$376K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #47
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 140 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
22 rising
Sellers
76
Top-5 brand share
61%
Top 20: 99%
Top-5 click share
36%
Top 20: 79%
Open market
34%
- LPONJAR20%
- SAFEJAWZ12%
- Bokzen11%
- Shock Doctor11%
- Oral Mart8%
- SISU5%
kids mouth guard demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.2% search growth over the last 90 days.Peak months: Mar, Apr, Sep · busiest ÷ quietest = 2.1×
Top kids mouth guard search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- kids mouth guard141K/yr
- kids mouth guard for teeth grinding24K/yr
- mouthguard kids14K/yr
- kids teeth grinding mouth guard16K/yr
- mouth guard for kids18K/yr
- kids mouthguard17K/yr
- mouth guard kids17K/yr
- kids mouthguard flag football11K/yr
- kids anti teeth grinding15K/yr
- kids night guard teeth grinding12K/yr
Top kids mouth guard products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LPONJAR 5 Pack Toddler Kids Youth Moldable Sports Mouth Guard with Case
LPONJAR$9.824.4★2,736 rev
LPONJAR 5 Pack Toddler Kids Youth Moldable Sports Mouth Guard with Case
LPONJAR$9.834.4★2,736 rev
SAFEJAWZ Mouth Guard Dual Layer Mouthguard for Youth with Case Easy Fit Remoldable Mouthpiece for Football Boxing Lacrosse MMA Basketball & All Contact Sports (Kids <11 Years Black Fangz)
SAFEJAWZ$15.844.4★3,673 rev
SAFEJAWZ Mouth Guard Slim Fit Mouthguard for Youth with Case Easy Fit Remoldable Mouthpiece for Football Boxing Lacrosse MMA Basketball & All Contact Sports (Kids <11 Years Clear)
SAFEJAWZ$9.824.2★16,119 rev
Oral Mart White/Pink Youth Mouth Guard for Kids - Youth Mouthguard for Karate Flag Football Martial Arts Taekwondo Boxing Football Rugby BJJ Muay Thai Soccer Hockey
Oral Mart$13.994.4★5,468 rev
Newest
by launch date
Pink Mouth Guards for Kids 4 Pack Small Szie 1 Storage Case Included
HQGC$17.674 rev
4 Pack Mouth Guards for Kids Small Szie 1 Storage Case Included
HQGC$15.063 rev
Kids Mouth Guard 4 Pack Small Size for Teeth Protection - Pink
Bokzen$18.0516 rev
Mouth Guard for Kids Teeth Protection 4 Pack Small Size- Blue
Bokzen$15.469 rev
6 Pack Kids Night Guards for Grinding Teeth Comfortable Custom Kids Dental Guards for Teeth Grinding Moldable Child Mouth Guards for Clenching Teeth Bruxism TMJ Teeth Whitening Tray & Sports
Mictaning$16.5059 rev
Trending
90-day click momentum4 Pack Mouth Guards for Kids Small Szie 1 Storage Case Included
HQGC$15.063.5★
Pink Mouth Guards for Kids 4 Pack Small Szie 1 Storage Case Included
HQGC$17.675.0★
Kids Mouth Guard 4 Pack Small Size for Teeth Protection - Pink
Bokzen$18.053.6★
Mouth Guard for Kids Teeth Protection 4 Pack Small Size- Blue
Bokzen$15.463.7★
Litlcutie Anti Grinding Guard 2 Color Night Guards for Teeth Grinding Mouth Guard for Grinding Teeth at Night 4 Pcs/2 Sizes Green/Pink
Litlcutie$12.274.1★
What reviews say buyers love and hate about kids mouth guard
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product”
“Easy to fit”
“They are very comfortable”
“The process is easy”
“Worth the money”
“Good for teeth”
“Excellent instructions”
“They are durable”
“As described”
“this one is simple and effective”
What buyers complain about
“Awkward fit”
“Never worked”
“Lacks durability”
“Price increase”
“Bulky and uncomfortable”
“the build quality is very poor”
“Too Thick”
“Not easy”
“Bad instructions”
“it is a bit hard on bottom”
Top return reasons
Common kids mouth guard questions
- Is kids mouth guard profitable to sell on Amazon United States?
- The niche generates $319K/yr across 43 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is -22.2%. Flapen's verdict: Worth a look (59/100).
- How competitive is the kids mouth guard niche?
- 22 brands and 76 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in kids mouth guard?
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Durability. The return rate is 2.2%.
- When does demand for kids mouth guard peak?
- Demand peaks in Mar–Apr–Sep; the busiest month runs 2.1× the quietest.
- What does it cost to enter the kids mouth guard niche?
- Listings span $7.58–$29.77; the average listing price is $15.05 (sweet spot $15–$100). The average incumbent carries 5,040 reviews — the moat a new listing must climb.