Is kids mint toothpaste profitable to sell on Amazon United States?

The niche generates $255K/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Skip it (45/100).

How competitive is the kids mint toothpaste niche?

9 brands and 93 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in kids mint toothpaste?

Top complaints mined from reviews: Value For Money, Ease Of Use, Color. The return rate is 0.3%.

When does demand for kids mint toothpaste peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the kids mint toothpaste niche?

Listings span $4.99–$30.38; the average listing price is $12.98 (sweet spot $15–$100). The average incumbent carries 4,915 reviews — the moat a new listing must climb.

Kids Mint Toothpaste

Skip it

A concentrated shelf (top 5 take 73% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible12.0%

search→purchase rate — share of searches ending in a sale

Price range

Good$4.99–$30.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.98

avg listing price — sweet spot $15–$100

Market size

Okay$255K

$255K/yr · 164K searches

Brand share

Bad90%

top-5 brand share — brand-locked demand

Review moat

Bad4,914.8

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad73%

top-5 click share — a locked-up shelf

Is kids mint toothpaste profitable on Amazon?

According to Flapen's Amazon United States niche tracking, kids mint toothpaste is a $255K/yr Amazon United States market (164K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 45/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

kids mint toothpaste market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: $195K–$260K; units × avg price
Conversion rate: 12.0%
Avg BSR: #88
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 66 months
Avg seller age: 136 days

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Tom's of Maine28%
Himalaya26%
Crest23%
Aquafresh10%
SENSODYNE PRONAMEL4%
Colgate3%
Open — no brand owns it (3 brands, 7%)

kids mint toothpaste demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top kids mint toothpaste search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

kids mint toothpaste70K/yr -6.1%9.4% conv.
kids toothpaste mint30K/yr +7.7%9.1% conv.
kids mint toothpaste with fluoride14K/yr -19.7%6.5% conv.
mint toothpaste kids7K/yr +0.1%7.6% conv.
mint kids toothpaste7K/yr +7.9%11.0% conv.
toddler mint toothpaste5K/yr -4.1%8.5% conv.
toothpaste kids mint4K/yr +28.6%8.0% conv.
toms mint kids toothpaste3K/yr +25.4%26.5% conv.
toms wicked cool toothpaste2K/yr +144.1%20.1% conv.
toddler toothpaste mint3K/yr +20.3%8.6% conv.

All search terms

Top kids mint toothpaste products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Toms of Maine Natural Wicked Cool! Fluoride Toothpaste for Kids Mild Mint 5.1 oz. 3-Pack

Tom's of Maine$13.794.7★3,495 rev

Himalaya Botanique Kids Toothpaste Cool Mint Fluoride-Free Gentle No Artificial Colors SLS Free Gluten Free Cruelty Free Vegan Foaming 4 Oz 1 Pack

Himalaya$6.274.6★9,030 rev

Himalaya Botanique Kids Cool Mint Toothpaste with xylitol Gentle Foaming Fluoride Free Kids Toothpaste and Toddler Toothpaste Vegan Toothpaste Kids for Fresh Daily Plaque Care SLS Free (Pack of 2)

Himalaya$11.364.7★478 rev

Crest Kids Cavity Protection Toothpaste Crest Kids Toothpaste For Children And Toddlers 2+ Sparkle Fun 4.6 Oz (Pack of 3) Toothpaste For Kids Packaging may vary

Crest$4.994.8★35,204 rev

Crest Kids Enamel + Cavity Protection Toothpaste 4.1oz (Pack of 3)

Crest$12.114.7★1,812 rev

Newest

by launch date

Hello Penguin Chill Kids Toothpaste with Fluoride Kids Mint Toothpaste with Cherry Flavor Freshens Breath and Helps Prevent Cavities Strengthens Enamel SLS Free 4.2 oz Tube (Pack of 3)

hello$14.6639 rev

7mo ago

Colgate Harry Potter Kids Toothpaste with Fluoride 4 Pack Bubbling Cauldron Bubblegum Toothpaste Flavor Ages 2+ Sugar Free and Gluten Free 4.6 Oz Tubes

Colgate$13.13458 rev

7mo ago

Colgate Kids Bluey Toothpaste with Fluoride for Cavity Protection Ages 2+ ADA Accepted Sugar Free and Gluten Free Bubble Fruit Flavor 4 Pack 4.6 Oz Tubes

Colgate$12.89458 rev

1y ago

Sensodyne Pronamel Kids Toothpaste Fluoride Anticavity Toothpaste Cavity and Enamel Protection for Ages 2+ Berry Twist Flavored 4 oz (2 Pack)

SENSODYNE PRONAMEL$7.811,836 rev

1y ago

Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste - Watermelon Mint Flavor 4 oz 1Pk

Boka$12.0011,792 rev

3y ago

What reviews say buyers love and hate about kids mint toothpaste

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money20%

“Definitely worth the money”

Quality-Overall11%

“quality is always consistent”

Tooth Brightening7%

“Colo and whitening effect is decent”

Cleansing7%

“Cleans very good”

Color6%

“The color was cool”

Ease Of Cleaning5%

“Cleans great”

Texture/Consistency-Overall5%

“The texture is smooth”

Advertised Vs Actual Product5%

“does what its suppose to”

Breathability5%

“Breath freshness”

Tooth Sensitivity4%

“I also like that it protects sensitive teeth while being gentle”

What buyers complain about

Value For Money14%

“Not worth the cost”

Ease Of Use10%

“even I struggle opening it”

Color9%

“Stains with blue”

Advertised Vs Actual Product6%

“I feel a tad deceived by the name”

Smell6%

“I think it smells like cough syrup”

Ease Of Cleaning5%

“not feeling very clean”

Thickness5%

“Needs to be more thick”

Size-Overall4%

“But too big for kids”

Leak-Proof4%

“Side Seam Leaks”

Taste-Overall3%

“Mild taste”

Top return reasons

Advertised Vs Actual Product23%

Size-Overall9%

Value For Money8%

Ingredients-Overall8%

Leak-Proof7%

Product Condition5%

Flavor5%

Smell4%

Color4%

Defective Material/Parts4%

Common kids mint toothpaste questions

Is kids mint toothpaste profitable to sell on Amazon United States?: The niche generates $255K/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Skip it (45/100).
How competitive is the kids mint toothpaste niche?: 9 brands and 93 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in kids mint toothpaste?: Top complaints mined from reviews: Value For Money, Ease Of Use, Color. The return rate is 0.3%.
When does demand for kids mint toothpaste peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the kids mint toothpaste niche?: Listings span $4.99–$30.38; the average listing price is $12.98 (sweet spot $15–$100). The average incumbent carries 4,915 reviews — the moat a new listing must climb.