Kids Mint Toothpaste
FailThe top 5 products take 73% of clicks, so Kids Mint Toothpaste is a Fail.
- Flapen Score
- 45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 4945
- Market size
- $255K/yr164K searches / yr
- 90-day growth
- -2.7%search demand this quarter
- Competition
- 73%top-5 click share · 9 brands · 93 sellers
Flapen Score
Kids Mint Toothpaste against its category
The dotted line is the Health & Household average. Past it, Kids Mint Toothpaste is stronger. Inside it, weaker.
Market
The Kids Mint Toothpaste market on Amazon at a glance
Shoppers on Amazon United States searched for Kids Mint Toothpaste 164K times last year and spent an estimated $255K. The top 5 brands take 90% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 12.0% of those searches ended in a purchase.
Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $255K a year.
- Searches, last 12 months
- 164K
- Growth, 90 days vs prior 90
- -2.7%
- Conversion, latest week
- 12.0%
- Market size, estimated
- $255Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- kids mint toothpaste70K searches a year
02 · Price
A sale here is worth $12.98.
Listings sell for $12.98 on average, from $4.99 to $30.38. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $12.98 that is $13K to $16K a year per listing.
- Average price
- $12.98under the $15 to $100 sweet spot
- Price range
- $4.99–$30.38
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $13K–$16K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #88 within Baby & Child Dental Care. It carries 4,915 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #88in Baby & Child Dental Care
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 4,915per listing
- Listings tracked
- 15
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Kids Mint Toothpaste products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Toms of Maine Natural Wicked Cool! Fluoride Toothpaste for Kids Mild Mint 5.1 oz. 3-Pack
- Price
- $13.79
- Rating
- 4.7/5
- Reviews
- 3,495
- Age
- 6y ago

Himalaya Botanique Kids Toothpaste Cool Mint Fluoride-Free Gentle No Artificial Colors SLS Free Gluten Free Cruelty Free Vegan Foaming 4 Oz 1 Pack
- Price
- $6.27
- Rating
- 4.6/5
- Reviews
- 9,030
- Age
- 6y ago

Himalaya Botanique Kids Cool Mint Toothpaste with xylitol Gentle Foaming Fluoride Free Kids Toothpaste and Toddler Toothpaste Vegan Toothpaste Kids for Fresh Daily Plaque Care SLS Free (Pack of 2)
- Price
- $11.36
- Rating
- 4.7/5
- Reviews
- 478
- Age
- 4y ago

Crest Kids Cavity Protection Toothpaste Crest Kids Toothpaste For Children And Toddlers 2+ Sparkle Fun 4.6 Oz (Pack of 3) Toothpaste For Kids Packaging may vary
- Price
- $4.99
- Rating
- 4.8/5
- Reviews
- 35,204
- Age
- 6y ago

Crest Kids Enamel + Cavity Protection Toothpaste 4.1oz (Pack of 3)
- Price
- $12.11
- Rating
- 4.7/5
- Reviews
- 1,812
- Age
- 4y ago
Trending
estimated 90-day click momentum
Hello Penguin Chill Kids Toothpaste with Fluoride Kids Mint Toothpaste with Cherry Flavor Freshens Breath and Helps Prevent Cavities Strengthens Enamel SLS Free 4.2 oz Tube (Pack of 3)
- Price
- $14.66
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 7mo ago

Colgate Harry Potter Kids Toothpaste with Fluoride 4 Pack Bubbling Cauldron Bubblegum Toothpaste Flavor Ages 2+ Sugar Free and Gluten Free 4.6 Oz Tubes
- Price
- $13.13
- Rating
- 4.8/5
- Reviews
- 458
- Age
- 7mo ago

Himalaya Botanique Kids Cool Mint Toothpaste with xylitol Gentle Foaming Fluoride Free Kids Toothpaste and Toddler Toothpaste Vegan Toothpaste Kids for Fresh Daily Plaque Care SLS Free (Pack of 2)
- Price
- $11.36
- Rating
- 4.7/5
- Reviews
- 478
- Age
- 4y ago
![Sensodyne Pronamel Children Daily Fluoride Toothpaste [Pack of 5]](https://m.media-amazon.com/images/I/41FIPzK5RFL.jpg)
Sensodyne Pronamel Children Daily Fluoride Toothpaste [Pack of 5]
- Price
- $30.38
- Rating
- 4.4/5
- Reviews
- 353
- Age
- 12y ago

Aquafresh My Big Teeth Toothpaste 6 Years+ (50ml)
- Price
- $8.43
- Rating
- 4.6/5
- Reviews
- 1,819
- Age
- 13y ago
Newest
by launch date
Hello Penguin Chill Kids Toothpaste with Fluoride Kids Mint Toothpaste with Cherry Flavor Freshens Breath and Helps Prevent Cavities Strengthens Enamel SLS Free 4.2 oz Tube (Pack of 3)
- Price
- $14.66
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 7mo ago

Colgate Harry Potter Kids Toothpaste with Fluoride 4 Pack Bubbling Cauldron Bubblegum Toothpaste Flavor Ages 2+ Sugar Free and Gluten Free 4.6 Oz Tubes
- Price
- $13.13
- Rating
- 4.8/5
- Reviews
- 458
- Age
- 7mo ago

Colgate Kids Bluey Toothpaste with Fluoride for Cavity Protection Ages 2+ ADA Accepted Sugar Free and Gluten Free Bubble Fruit Flavor 4 Pack 4.6 Oz Tubes
- Price
- $12.89
- Rating
- 4.8/5
- Reviews
- 458
- Age
- 1y ago

Sensodyne Pronamel Kids Toothpaste Fluoride Anticavity Toothpaste Cavity and Enamel Protection for Ages 2+ Berry Twist Flavored 4 oz (2 Pack)
- Price
- $7.81
- Rating
- 4.7/5
- Reviews
- 1,836
- Age
- 1y ago

Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste - Watermelon Mint Flavor 4 oz 1Pk
- Price
- $12.00
- Rating
- 4.6/5
- Reviews
- 11,792
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
93
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
7%
- Tom's of Maine28%
- Himalaya26%
- Crest23%
- Aquafresh10%
- SENSODYNE PRONAMEL4%
- Colgate3%
- Open — no brand owns it (3 brands, 7%)
Demand
Kids Mint Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Kids Mint Toothpaste search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kids mint toothpaste70K/yr
- kids toothpaste mint30K/yr
- kids mint toothpaste with fluoride14K/yr
- mint toothpaste kids7K/yr
- mint kids toothpaste7K/yr
- toddler mint toothpaste5K/yr
- toothpaste kids mint4K/yr
- toms mint kids toothpaste3K/yr
- toms wicked cool toothpaste2K/yr
- toddler toothpaste mint3K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Mint Toothpaste
We read the reviews and the return reasons for every product selling here.
“Not worth the cost”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Mint Toothpaste questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









