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Kids Mint Toothpaste

Fail

The top 5 products take 73% of clicks, so Kids Mint Toothpaste is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$255K/yr164K searches / yr
90-day growth
-2.7%search demand this quarter
Competition
73%top-5 click share · 9 brands · 93 sellers

Flapen Score

Kids Mint Toothpaste against its category

The dotted line is the Health & Household average. Past it, Kids Mint Toothpaste is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Mint Toothpaste market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Mint Toothpaste 164K times last year and spent an estimated $255K. The top 5 brands take 90% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 12.0% of those searches ended in a purchase.

Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $255K a year.

Searches, last 12 months
164K
Growth, 90 days vs prior 90
-2.7%
Conversion, latest week
12.0%
Market size, estimated
$255Ka year
Peak month
February1.5× the quietest month
Top search term
kids mint toothpaste70K searches a year

02 · Price

A sale here is worth $12.98.

Listings sell for $12.98 on average, from $4.99 to $30.38. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $12.98 that is $13K to $16K a year per listing.

Average price
$12.98under the $15 to $100 sweet spot
Price range
$4.99–$30.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$13K–$16K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #88 within Baby & Child Dental Care. It carries 4,915 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#88in Baby & Child Dental Care
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
4,915per listing
Listings tracked
15

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
66 months

Products

Top Kids Mint Toothpaste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

93

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

7%

  • Brand 128%
  • Brand 226%
  • Brand 323%
  • Brand 410%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 7%)

Demand

Kids Mint Toothpaste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Kids Mint Toothpaste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids mint toothpaste70K/yr
  • kids toothpaste mint30K/yr
  • kids mint toothpaste with fluoride14K/yr
  • mint toothpaste kids7K/yr
  • mint kids toothpaste7K/yr
  • toddler mint toothpaste5K/yr
  • toothpaste kids mint4K/yr
  • toms mint kids toothpaste3K/yr
  • toms wicked cool toothpaste2K/yr
  • toddler toothpaste mint3K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Mint Toothpaste

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
14%of negative reviews mention “Value For Money”
0.3%of orders come back
“Not worth the cost”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Kids Mint Toothpaste questions

Answered from the same tracked data.