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Kids Foaming Body Wash

Maybe

An estimated 0.3% of orders come back. But the top 5 brands take 97% of clicks, so Kids Foaming Body Wash is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 14,768 Health & Household niches · +1 vs the category median of 49
Market size
$429K/yr228K searches / yr
90-day growth
-10.9%search demand this quarter
Competition
57%top-5 click share · 8 brands · 586 sellers

Flapen Score

Kids Foaming Body Wash against its category

The dotted line is the Health & Household average. Past it, Kids Foaming Body Wash is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Foaming Body Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Foaming Body Wash 228K times last year and spent an estimated $429K. The top 5 brands take 97% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 228K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $429K a year.

Searches, last 12 months
228K
Growth, 90 days vs prior 90
-10.9%
Conversion, latest week
9.3%
Market size, estimated
$429Ka year
Top search term
hello bello shampoo69K searches a year

02 · Price

A sale here is worth $20.25.

Listings sell for $20.25 on average, from $7.98 to $78.20. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $20.25 that is $15K to $20K a year per listing.

Average price
$20.25inside the $15 to $100 sweet spot
Price range
$7.98–$78.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$15K–$20K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #563 within Baby & Child Care. It carries 3,605 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
11.5%
Average rank
#563in Baby & Child Care
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
3,605per listing
Listings tracked
22

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
81 months

Products

Top Kids Foaming Body Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

586

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

2%

  • Brand 143%
  • Brand 231%
  • Brand 316%
  • Brand 46%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (2 brands, 2%)

Demand

Kids Foaming Body Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 1.7× · 9 of 12 months tracked

Search terms

Top Kids Foaming Body Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hello bello shampoo69K/yr
  • jergens baby wash21K/yr
  • kids foaming body wash12K/yr
  • evereden body wash10K/yr
  • dove kids foaming body wash10K/yr
  • hello bello shampoo and body wash12K/yr
  • hello bello body wash11K/yr
  • jergens baby shampoo23K/yr
  • jergens baby shampoo tear free5K/yr
  • ever eden body wash6K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Foaming Body Wash

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Smell”
13%of negative reviews mention “Smell”
0.3%of orders come back
“fragrance is too strong”
A buyer, on “Smell”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Kids Foaming Body Wash questions

Answered from the same tracked data.