Kids First Aid Kit
MaybeAn estimated 0.5% of orders come back. But the products selling today already average 4.8★, so Kids First Aid Kit is a Maybe.
- Flapen Score
- 60 / 100Top 11% of 14,768 Health & Household niches · +11 vs the category median of 4960
- Market size
- $675K/yr692K searches / yr
- 90-day growth
- +57.2%search demand this quarter
- Competition
- 48%top-5 click share · 15 brands · 61 sellers
Flapen Score
Kids First Aid Kit against its category
The dotted line is the Health & Household average. Past it, Kids First Aid Kit is stronger. Inside it, weaker.
Market
The Kids First Aid Kit market on Amazon at a glance
Shoppers on Amazon United States searched for Kids First Aid Kit 692K times last year and spent an estimated $675K. The top 5 brands take 89% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 692K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +57.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $675K a year.
- Searches, last 12 months
- 692K
- Growth, 90 days vs prior 90
- +57.2%
- Conversion, latest week
- 3.9%
- Market size, estimated
- $675Ka year
- Peak month
- June2.4× the quietest month
- Top search term
- welly first aid kit224K searches a year
02 · Price
A sale here is worth $24.76.
Listings sell for $24.76 on average, from $4.99 to $73.68. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $24.76 that is $19K to $25K a year per listing.
- Average price
- $24.76inside the $15 to $100 sweet spot
- Price range
- $4.99–$73.68
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $19K–$25K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #83 within First Aid Kits. It carries 1,610 reviews at 4.79 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.8%
- Average rank
- #83in First Aid Kits
- Average rating
- 4.79 starsAmazon United States average 4.42 stars
- Average reviews
- 1,610per listing
- Listings tracked
- 36
04 · Newcomers
6 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Kids First Aid Kit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
61
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
48%
Top 20: 85%
Open market
10%
- Brand 150%
- Brand 225%
- Brand 37%
- Brand 44%
- Brand 53%
- Brand 62%
- Open — no brand owns it (9 brands, 10%)
Demand
Kids First Aid Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.4×
Search terms
Top Kids First Aid Kit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- welly first aid kit224K/yr
- keep going first aid kit106K/yr
- kids first aid kit88K/yr
- first aid kit for kids66K/yr
- toddler first aid kit40K/yr
- first aid kit kids23K/yr
- travel first aid kit kids14K/yr
- kids first aid kit travel13K/yr
- welly first aid14K/yr
- diaper bag first aid kit14K/yr
Reviews and returns
What reviews say buyers love and hate about Kids First Aid Kit
We read the reviews and the return reasons for every product selling here.
“Its small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids First Aid Kit questions
Answered from the same tracked data.