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Kids First Aid

Fail

The top 5 brands take 100% of clicks, so Kids First Aid is a Fail.

Flapen Score
37
37 / 100
Ranks 13,285 of 14,768 Health & Household niches · −12 vs the category median of 49
Market size
$86K/yr59K searches / yr
90-day growth
-43.9%search demand this quarter
Competition
84%top-5 click share · 5 brands · 43 sellers

Flapen Score

Kids First Aid against its category

The dotted line is the Health & Household average. Past it, Kids First Aid is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids First Aid market on Amazon at a glance

Shoppers on Amazon United States searched for Kids First Aid 59K times last year and spent an estimated $86K. All 5 brands take every click. Demand peaks in Feb–Mar–Oct. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -43.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-43.9%
Conversion, latest week
10.2%
Market size, estimated
$86Ka year
Peak month
March2.8× the quietest month
Top search term
kids cold medicine chewable5K searches a year

02 · Price

A sale here is worth $14.34.

Listings sell for $14.34 on average, from $6.03 to $29.65. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $14.34 that is $11K to $14K a year per listing.

Average price
$14.34under the $15 to $100 sweet spot
Price range
$6.03–$29.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
$11K–$14K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #118 within Cough & Cold. It carries 1,065 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#118in Cough & Cold
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
1,065per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Kids First Aid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

43

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Brand 180%
  • Brand 29%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Open — no brand owns it (0%)

Demand

Kids First Aid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Oct · busiest ÷ quietest = 2.8×

Search terms

Top Kids First Aid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids cold medicine chewable5K/yr
  • mucinex mini melts6K/yr
  • chewable cough medicine for kids5K/yr
  • mini melts3K/yr
  • mucinex gummies for kids4K/yr
  • mucinex melts for kids3K/yr
  • chewable cold medicine kids4K/yr
  • childrens mucinex chewable3K/yr
  • kids chewable cold medicine5K/yr
  • childrens chewable cold medicine3K/yr

Reviews and returns

What reviews say buyers love and hate about Kids First Aid

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Cough Relief”
39%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Gross taste”
A buyer, on “Taste-Overall”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Kids First Aid questions

Answered from the same tracked data.