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Kids Epsom Salt Bath

Fail

The top 5 brands take 93% of clicks, so Kids Epsom Salt Bath is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$147K/yr397K searches / yr
90-day growth
-3.0%search demand this quarter
Competition
53%top-5 click share · 9 brands · 42 sellers

Flapen Score

Kids Epsom Salt Bath against its category

The dotted line is the Health & Household average. Past it, Kids Epsom Salt Bath is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Epsom Salt Bath market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Epsom Salt Bath 397K times last year and spent an estimated $147K. The top 5 brands take 93% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 397K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $147K a year.

Searches, last 12 months
397K
Growth, 90 days vs prior 90
-3.0%
Conversion, latest week
2.4%
Market size, estimated
$147Ka year
Top search term
micro mist nebulizer44K searches a year

02 · Price

A sale here is worth $15.38.

Listings sell for $15.38 on average, from $5.41 to $40.93. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $15.38 that is $23K to $31K a year per listing.

Average price
$15.38inside the $15 to $100 sweet spot
Price range
$5.41–$40.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$23K–$31K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #72 within Cough & Cold. It carries 4,877 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#72in Cough & Cold
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
4,877per listing
Listings tracked
24

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Kids Epsom Salt Bath products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

42

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

5%

  • Brand 171%
  • Brand 28%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (3 brands, 5%)

Demand

Kids Epsom Salt Bath search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '26DecJanFebMarAprMayJun

Peak months: Jun · busiest ÷ quietest = 6.2× · 7 of 12 months tracked

Search terms

Top Kids Epsom Salt Bath search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • micro mist nebulizer44K/yr
  • boogie101K/yr
  • boogie saline mist67K/yr
  • micromist nebulizer9K/yr
  • boogie micro-mist saline inhaler27K/yr
  • boogie mist23K/yr
  • micro mist saline inhaler27K/yr
  • portable nebulizer for humans3K/yr
  • boogie saline mist inhaler41K/yr
  • micromist saline inhaler8K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Epsom Salt Bath

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Ease Of Use”
10%of negative reviews mention “Size-Overall”
1.0%of orders come back
“doesn't put up a fit”
A buyer, on “Size-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kids Epsom Salt Bath questions

Answered from the same tracked data.