Kids Electric Toothbrushes
PassKids Electric Toothbrushes scores 67 out of 100, a Pass. Shoppers spend an estimated $5.5M a year here, demand is soft, at -2.9% this quarter, and an estimated 0.9% of orders come back.
- Flapen Score
- 67 / 100Top 3% of 14,768 Health & Household niches · +18 vs the category median of 4967
- Market size
- $5.5M/yr4.0M searches / yr
- 90-day growth
- -2.9%search demand this quarter
- Competition
- 32%top-5 click share · 19 brands · 119 sellers
Flapen Score
Kids Electric Toothbrushes against its category
The dotted line is the Health & Household average. Past it, Kids Electric Toothbrushes is stronger. Inside it, weaker.
Market
The Kids Electric Toothbrushes market on Amazon at a glance
Shoppers on Amazon United States searched for Kids Electric Toothbrushes 4.0M times last year and spent an estimated $5.5M. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 67 out of 100, a Pass.
01 · Demand
An estimated 6.6% of those searches ended in a purchase.
Shoppers searched for this 4.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.5M a year.
- Searches, last 12 months
- 4.0M
- Growth, 90 days vs prior 90
- -2.9%
- Conversion, latest week
- 6.6%
- Market size, estimated
- $5.5Ma year
- Peak month
- December2.2× the quietest month
- Top search term
- kids electric toothbrush1.5M searches a year
02 · Price
A sale here is worth $20.52.
Listings sell for $20.52 on average, from $5.17 to $61.05. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 4,000 to 5,000 of them. At $20.52 that is $82K to $103K a year per listing.
- Average price
- $20.52inside the $15 to $100 sweet spot
- Price range
- $5.17–$61.05
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $82K–$103K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #19 within Baby & Child Dental Care. It carries 5,789 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 100%
- Out of stock, average day
- 2.5%
- Average rank
- #19in Baby & Child Dental Care
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 5,789per listing
- Listings tracked
- 47
04 · Newcomers
10 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Kids Electric Toothbrushes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
19 falling
Sellers
119
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
32%
Top 20: 71%
Open market
29%
- Brand 127%
- Brand 215%
- Brand 310%
- Brand 48%
- Brand 56%
- Brand 65%
Demand
Kids Electric Toothbrushes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Kids Electric Toothbrushes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kids electric toothbrush1.5M/yr
- electric toothbrush kids628K/yr
- kids toothbrush electric391K/yr
- oral b kids electric toothbrush265K/yr
- toddler electric toothbrush218K/yr
- electric toothbrush for kids126K/yr
- kids sonicare toothbrush95K/yr
- kid electric toothbrush99K/yr
- kids oral b electric toothbrush81K/yr
- oral b electric toothbrush kids81K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Electric Toothbrushes
We read the reviews and the return reasons for every product selling here.
“Breaks quickly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Electric Toothbrushes questions
Answered from the same tracked data.