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Kids Digestive Enzymes

Fail

Shoppers spend an estimated $51K a year here, so Kids Digestive Enzymes is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$51K/yr57K searches / yr
90-day growth
+22.3%search demand this quarter
Competition
82%top-5 click share · 8 brands · 567 sellers

Flapen Score

Kids Digestive Enzymes against its category

The dotted line is the Health & Household average. Past it, Kids Digestive Enzymes is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Digestive Enzymes market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Digestive Enzymes 57K times last year and spent an estimated $51K. The top 5 brands take 87% of clicks. Demand peaks in Jun–Jul. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
+22.3%
Conversion, latest week
4.0%
Market size, estimated
$51Ka year
Peak month
July1.8× the quietest month
Top search term
kids digestive enzymes15K searches a year

02 · Price

A sale here is worth $22.43.

Listings sell for $22.43 on average, from $12.53 to $40.71. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $22.43 that is $2K to $6K a year per listing.

Average price
$22.43inside the $15 to $100 sweet spot
Price range
$12.53–$40.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #438 within Enzymes. It carries 2,684 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#438in Enzymes
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
2,684per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 93 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
93 months

Products

Top Kids Digestive Enzymes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

567

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

8%

  • Brand 157%
  • Brand 211%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (2 brands, 8%)

Demand

Kids Digestive Enzymes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Black Friday '24Holiday '24Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.8×

Search terms

Top Kids Digestive Enzymes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids digestive enzymes15K/yr
  • digestive enzymes for kids16K/yr
  • digestive enzymes kids7K/yr
  • chewable digestive enzymes kids4K/yr
  • kids enzymes chewable4K/yr
  • chewable digestive enzymes for kids4K/yr
  • chewable enzymes kids3K/yr
  • enzimas digestivas para nios4K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Digestive Enzymes

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Taste-Overall”
21%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“It tasted weird”
A buyer, on “Taste-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kids Digestive Enzymes questions

Answered from the same tracked data.