Kids Diffuser
FailThe top 5 brands take 97% of clicks, so Kids Diffuser is a Fail.
- Flapen Score
- 39 / 100Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 4939
- Market size
- $142K/yr118K searches / yr
- 90-day growth
- -30.5%search demand this quarter
- Competition
- 64%top-5 click share · 8 brands · 16 sellers
Flapen Score
Kids Diffuser against its category
The dotted line is the Health & Household average. Past it, Kids Diffuser is stronger. Inside it, weaker.
Market
The Kids Diffuser market on Amazon at a glance
Shoppers on Amazon United States searched for Kids Diffuser 118K times last year and spent an estimated $142K. The top 5 brands take 97% of clicks. Demand peaks in Jul. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 4.4% of those searches ended in a purchase.
Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.
- Searches, last 12 months
- 118K
- Growth, 90 days vs prior 90
- -30.5%
- Conversion, latest week
- 4.4%
- Market size, estimated
- $142Ka year
- Peak month
- July13.5× the quietest month
- Top search term
- innogear essential oil diffuser27K searches a year
02 · Price
A sale here is worth $27.61.
Listings sell for $27.61 on average, from $10.55 to $92.29. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $27.61 that is $14K to $21K a year per listing.
- Average price
- $27.61inside the $15 to $100 sweet spot
- Price range
- $10.55–$92.29
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $14K–$21K
- Returns
- 3.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Aromatherapy. It carries 21,934 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #53in Aromatherapy
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 21,934per listing
- Listings tracked
- 24
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Kids Diffuser products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
16
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
64%
Top 20: 96%
Open market
2%
- Brand 166%
- Brand 223%
- Brand 33%
- Brand 42%
- Brand 52%
- Brand 61%
- Open — no brand owns it (2 brands, 2%)
Demand
Kids Diffuser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 13.5×
Search terms
Top Kids Diffuser search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- innogear essential oil diffuser27K/yr
- homvana humidifier23K/yr
- innogear11K/yr
- cool mist diffuser11K/yr
- innogear diffuser11K/yr
- unificador6K/yr
- scent humidifier4K/yr
- oil humidifier diffuser9K/yr
- scented humidifier4K/yr
- innogear aromatherapy diffuser4K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Diffuser
We read the reviews and the return reasons for every product selling here.
“Broke within a week”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Diffuser questions
Answered from the same tracked data.









