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Kids Cough Medicine

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -38.8% this quarter, so Kids Cough Medicine is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 14,768 Health & Household niches · +8 vs the category median of 49
Market size
$2.8M/yr1.9M searches / yr
90-day growth
-38.8%search demand this quarter
Competition
46%top-5 click share · 13 brands · 645 sellers

Flapen Score

Kids Cough Medicine against its category

The dotted line is the Health & Household average. Past it, Kids Cough Medicine is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Cough Medicine market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Cough Medicine 1.9M times last year and spent an estimated $2.8M. The top 5 brands take 83% of clicks. Demand peaks in Feb–Sep–Oct–Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 12.2% of those searches ended in a purchase.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -38.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.8M a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
-38.8%
Conversion, latest week
12.2%
Market size, estimated
$2.8Ma year
Peak month
November3.7× the quietest month
Top search term
zarbees cough syrup251K searches a year

02 · Price

A sale here is worth $12.12.

Listings sell for $12.12 on average, from $6.84 to $20.95. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 8,000 to 10,000 of them. At $12.12 that is $97K to $121K a year per listing.

Average price
$12.12under the $15 to $100 sweet spot
Price range
$6.84–$20.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250K–300K
Units per listing a year
8,000–10,000
Revenue per listing a year
$97K–$121K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #142 within Baby & Child Care. It carries 2,133 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#142in Baby & Child Care
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
2,133per listing
Listings tracked
38

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 96 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
96 months

Products

Top Kids Cough Medicine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

645

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

46%

Top 20: 83%

Open market

12%

  • Brand 128%
  • Brand 227%
  • Brand 313%
  • Brand 49%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (7 brands, 12%)

Demand

Kids Cough Medicine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Kids Cough Medicine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zarbees cough syrup251K/yr
  • kids cough medicine211K/yr
  • hylands cold and cough217K/yr
  • cough medicine for kids 2-11159K/yr
  • zarbees147K/yr
  • hylands89K/yr
  • kids cold medicine130K/yr
  • dimetapp101K/yr
  • childrens cough medicine79K/yr
  • toddler cough medicine65K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Cough Medicine

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Cough Relief”
25%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Doesnt taste good”
A buyer, on “Taste-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Kids Cough Medicine questions

Answered from the same tracked data.