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Kids Chewable Cold Medicine

Fail

Demand is soft, at -59.8% this quarter, so Kids Chewable Cold Medicine is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$297K/yr145K searches / yr
90-day growth
-59.8%search demand this quarter
Competition
72%top-5 click share · 3 brands · 590 sellers

Flapen Score

Kids Chewable Cold Medicine against its category

The dotted line is the Health & Household average. Past it, Kids Chewable Cold Medicine is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Chewable Cold Medicine market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Chewable Cold Medicine 145K times last year and spent an estimated $297K. All 3 brands take every click. Demand peaks in Jan–Feb–Sep–Oct–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -59.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $297K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
-59.8%
Conversion, latest week
10.4%
Market size, estimated
$297Ka year
Peak month
December5.1× the quietest month
Top search term
genexa cold and flu18K searches a year

02 · Price

A sale here is worth $19.59.

Listings sell for $19.59 on average, from $10.85 to $39.02. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $19.59 that is $24K to $29K a year per listing.

Average price
$19.59inside the $15 to $100 sweet spot
Price range
$10.85–$39.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
$24K–$29K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #164 within Single Homeopathic Remedies. It carries 5,029 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#164in Single Homeopathic Remedies
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
5,029per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Kids Chewable Cold Medicine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

590

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Brand 166%
  • Brand 231%
  • Brand 33%

Demand

Kids Chewable Cold Medicine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Holiday '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Sep, Oct, Dec · busiest ÷ quietest = 5.1×

Search terms

Top Kids Chewable Cold Medicine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • genexa cold and flu18K/yr
  • vicks patches14K/yr
  • genexa cold15K/yr
  • genexa flu fix18K/yr
  • kids cold relief7K/yr
  • kids flu9K/yr
  • cold relief for kids4K/yr
  • vicks patches for kids6K/yr
  • vicks vapor patch4K/yr
  • flu fix7K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Chewable Cold Medicine

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Cold Relief”
10%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“The taste was a bit strong”
A buyer, on “Taste-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Kids Chewable Cold Medicine questions

Answered from the same tracked data.