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Kids Bandaids

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 98% of clicks, so Kids Bandaids is a Maybe.

Flapen Score
63
63 / 100
Top 6% of 14,768 Health & Household niches · +14 vs the category median of 49
Market size
$3.9M/yr3.2M searches / yr
90-day growth
+22.3%search demand this quarter
Competition
32%top-5 click share · 7 brands · 602 sellers

Flapen Score

Kids Bandaids against its category

The dotted line is the Health & Household average. Past it, Kids Bandaids is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Bandaids market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Bandaids 3.2M times last year and spent an estimated $3.9M. The top 5 brands take 98% of clicks. Demand peaks in Dec. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.9M a year.

Searches, last 12 months
3.2M
Growth, 90 days vs prior 90
+22.3%
Conversion, latest week
11.1%
Market size, estimated
$3.9Ma year
Peak month
December2.2× the quietest month
Top search term
welly bandages1.1M searches a year

02 · Price

A sale here is worth $11.01.

Listings sell for $11.01 on average, from $3.58 to $48.90. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 6,000 to 8,000 of them. At $11.01 that is $66K to $88K a year per listing.

Average price
$11.01under the $15 to $100 sweet spot
Price range
$3.58–$48.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
6,000–8,000
Revenue per listing a year
$66K–$88K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

66% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #137 within Bandages & Bandaging Supplies. It carries 4,004 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#137in Bandages & Bandaging Supplies
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
4,004per listing
Listings tracked
47

04 · Newcomers

10 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
10Amazon's first-year sales bar
Average brand age
47 months

Products

Top Kids Bandaids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

7 rising

Sellers

602

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

32%

Top 20: 76%

Open market

1%

  • Brand 164%
  • Brand 227%
  • Brand 34%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Kids Bandaids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Kids Bandaids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • welly bandages1.1M/yr
  • kids bandaids464K/yr
  • bandaids kids482K/yr
  • welly260K/yr
  • kid bandaids89K/yr
  • welly bandages kids102K/yr
  • welly bandaids77K/yr
  • toddler bandaids76K/yr
  • fun bandaids69K/yr
  • welly bandages refill80K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Bandaids

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Adhesion/Stickiness”
0.1%of orders come back
“Poor adhesion”
A buyer, on “Adhesion/Stickiness”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Kids Bandaids questions

Answered from the same tracked data.