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Kids Bad Breath Treatment

Fail

The top 5 brands take 100% of clicks, so Kids Bad Breath Treatment is a Fail.

Flapen Score
34
34 / 100
Ranks 13,952 of 14,768 Health & Household niches · −15 vs the category median of 49
Market size
$153K/yr150K searches / yr
90-day growth
-37.2%search demand this quarter
Competition
98%top-5 click share · 4 brands · 8 sellers

Flapen Score

Kids Bad Breath Treatment against its category

The dotted line is the Health & Household average. Past it, Kids Bad Breath Treatment is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Bad Breath Treatment market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Bad Breath Treatment 150K times last year and spent an estimated $153K. All 4 brands take every click. Demand peaks in Mar. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -37.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $153K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
-37.2%
Conversion, latest week
8.6%
Market size, estimated
$153Ka year
Peak month
March2.2× the quietest month
Top search term
therabreath mouthwash kids51K searches a year

02 · Price

A sale here is worth $11.81.

Listings sell for $11.81 on average, from $4.30 to $22.66. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $11.81 that is $12K to $15K a year per listing.

Average price
$11.81under the $15 to $100 sweet spot
Price range
$4.30–$22.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$12K–$15K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #133 within Mouthwash. It carries 601 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#133in Mouthwash
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
601per listing
Listings tracked
6

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
57 months

Products

Top Kids Bad Breath Treatment products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 98% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

98%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 28%
  • Brand 33%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Kids Bad Breath Treatment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 2.2×

Search terms

Top Kids Bad Breath Treatment search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • therabreath mouthwash kids51K/yr
  • therabreath kids30K/yr
  • kids mouthwash therabreath11K/yr
  • kids therabreath mouthwash13K/yr
  • therabreath kids mouthwash12K/yr
  • kids bad breath treatment6K/yr
  • thera breath kids3K/yr
  • mouthwash thera breath kids3K/yr
  • bad breath treatment for kids4K/yr
  • therabreath mouthwash for kids3K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Bad Breath Treatment

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Value For Money”
0.2%of orders come back
“Value for money is poor”
A buyer, on “Value For Money”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Kids Bad Breath Treatment questions

Answered from the same tracked data.