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Kids Ankle Brace

Maybe

Products sell for $17.32 on average, inside the sweet spot. But demand is soft, at -3.2% this quarter, so Kids Ankle Brace is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$410K/yr457K searches / yr
90-day growth
-3.2%search demand this quarter
Competition
43%top-5 click share · 17 brands · 31 sellers

Flapen Score

Kids Ankle Brace against its category

The dotted line is the Health & Household average. Past it, Kids Ankle Brace is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Ankle Brace market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Ankle Brace 457K times last year and spent an estimated $410K. The top 5 brands take 62% of clicks. Demand peaks in Apr–Sep. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 457K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $410K a year.

Searches, last 12 months
457K
Growth, 90 days vs prior 90
-3.2%
Conversion, latest week
5.2%
Market size, estimated
$410Ka year
Peak month
September2.3× the quietest month
Top search term
kids ankle brace136K searches a year

02 · Price

A sale here is worth $17.32.

Listings sell for $17.32 on average, from $8.87 to $31.36. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $17.32 that is $9K to $13K a year per listing.

Average price
$17.32inside the $15 to $100 sweet spot
Price range
$8.87–$31.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
$9K–$13K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #49 within Braces, Splints & Supports. It carries 5,779 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#49in Braces, Splints & Supports
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
5,779per listing
Listings tracked
33

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Kids Ankle Brace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

31

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

43%

Top 20: 88%

Open market

31%

  • Brand 118%
  • Brand 213%
  • Brand 312%
  • Brand 411%
  • Brand 59%
  • Brand 67%

Demand

Kids Ankle Brace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Sep · busiest ÷ quietest = 2.3×

Search terms

Top Kids Ankle Brace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids ankle brace136K/yr
  • ankle brace for kids83K/yr
  • youth ankle brace35K/yr
  • youth ankle brace for sports41K/yr
  • ankle brace kids18K/yr
  • kids ankle support20K/yr
  • ankle support for kids15K/yr
  • kid ankle brace14K/yr
  • kids ankle brace for sports14K/yr
  • toddler ankle brace10K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Ankle Brace

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Support-Overall”
23%of negative reviews mention “Size-Overall”
5.3%of orders come back
“Awkward fit”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kids Ankle Brace questions

Answered from the same tracked data.