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Kids Allergy Medicine

Maybe

Buyers convert on 19.2% of searches. But the top 5 brands take 95% of clicks, so Kids Allergy Medicine is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$4.2M/yr1.4M searches / yr
90-day growth
-18.9%search demand this quarter
Competition
63%top-5 click share · 7 brands · 81 sellers

Flapen Score

Kids Allergy Medicine against its category

The dotted line is the Health & Household average. Past it, Kids Allergy Medicine is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Allergy Medicine market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Allergy Medicine 1.4M times last year and spent an estimated $4.2M. The top 5 brands take 95% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 19.2% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.2M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-18.9%
Conversion, latest week
19.2%
Market size, estimated
$4.2Ma year
Peak month
April2.5× the quietest month
Top search term
childrens zyrtec215K searches a year

02 · Price

A sale here is worth $15.71.

Listings sell for $15.71 on average, from $4.72 to $29.24. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 12,500 to 15,000 of them. At $15.71 that is $196K to $236K a year per listing.

Average price
$15.71inside the $15 to $100 sweet spot
Price range
$4.72–$29.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250K–300K
Units per listing a year
12,500–15,000
Revenue per listing a year
$196K–$236K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #162 within Baby & Child Care. It carries 2,772 reviews at 4.79 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#162in Baby & Child Care
Average rating
4.79 starsAmazon United States average 4.42 stars
Average reviews
2,772per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Kids Allergy Medicine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

81

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

2%

  • Brand 158%
  • Brand 221%
  • Brand 37%
  • Brand 46%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Kids Allergy Medicine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 2.5×

Search terms

Top Kids Allergy Medicine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • childrens zyrtec215K/yr
  • zyrtec kids225K/yr
  • kids allergy medicine222K/yr
  • childrens allergy medicine108K/yr
  • kids zyrtec88K/yr
  • zyrtec children99K/yr
  • childrens zyrtec liquid83K/yr
  • childrens allegra41K/yr
  • allegra kids35K/yr
  • baby zyrtec27K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Allergy Medicine

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Allergies”
20%of negative reviews mention “Allergies”
<0.1%of orders come back, a rate Amazon rounds to zero
“I have allergies”
A buyer, on “Allergies”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kids Allergy Medicine questions

Answered from the same tracked data.