Ketones
MaybeAn estimated 0.7% of orders come back. But demand is soft, at -16.7% this quarter, so Ketones is a Maybe.
- Flapen Score
- 63 / 100Top 6% of 14,768 Health & Household niches · +14 vs the category median of 4963
- Market size
- $1.2M/yr581K searches / yr
- 90-day growth
- -16.7%search demand this quarter
- Competition
- 36%top-5 click share · 23 brands · 27 sellers
Flapen Score
Ketones against its category
The dotted line is the Health & Household average. Past it, Ketones is stronger. Inside it, weaker.
Market
The Ketones market on Amazon at a glance
Shoppers on Amazon United States searched for Ketones 581K times last year and spent an estimated $1.2M. The top 5 brands take 63% of clicks. Demand peaks in Jul. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 581K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.
- Searches, last 12 months
- 581K
- Growth, 90 days vs prior 90
- -16.7%
- Conversion, latest week
- 4.0%
- Market size, estimated
- $1.2Ma year
- Peak month
- July1.7× the quietest month
- Top search term
- ketones183K searches a year
02 · Price
A sale here is worth $53.27.
Listings sell for $53.27 on average, from $9.65 to $394.86. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $53.27 that is $13K to $27K a year per listing.
- Average price
- $53.27inside the $15 to $100 sweet spot
- Price range
- $9.65–$394.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $13K–$27K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #887 within Endurance & Energy. It carries 4,822 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 3.7%
- Average rank
- #887in Endurance & Energy
- Average rating
- 4.19 starsAmazon United States average 4.42 stars
- Average reviews
- 4,822per listing
- Listings tracked
- 54
04 · Newcomers
10 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Ketones products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Real Ketones BHB Exogenous Ketones Drink Mix Packets Keto Electrolytes Powder Packets No Sugar with 4 Main Fasting Electrolytes Plus Hydrating Patented Keto BHB - 7 Count Variety Pack
- Price
- $15.04
- Rating
- 4.2/5
- Reviews
- 1,254
- Age
- 4y ago

KetoneAid Ke4 Ketone Ester Concentrate | Not a Ketone Salt No Sugar No Caffeine | Exogenous D-BHB Ester | 12 Serving Per Bottle (1 Count)
- Price
- $35.54
- Rating
- 4.0/5
- Reviews
- 1,314
- Age
- 7y ago

Tecton Ketones - Bioidentical Exogenous Ketones Supplement D-BHB Focus & Clarity Endurance Training Shots - Clean Energy Shot with Electrolytes for Hydration + 10g Ketone Caffeine Free 8ct Berry
- Price
- $36.67
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 4mo ago

Ketone-IQ No Caffeine Exogenous Ketones Energy Shots - 24 Pack of Caffeine Free Energy Drinks with 10g Ketones - Sugar Free Salt Free and All Natural (Original)
- Price
- $120.95
- Rating
- 3.9/5
- Reviews
- 845
- Age
- 3y ago

Real Ketones BHB Exogenous Ketones Drink Mix Packets Keto Electrolytes Powder Packets No Sugar with 4 Main Fasting Electrolytes Plus Hydrating Patented Keto BHB - 30 Count Variety Pack
- Price
- $49.14
- Rating
- 4.2/5
- Reviews
- 1,254
- Age
- 4y ago
Trending
estimated 90-day click momentum
Tecton Ketones - Bioidentical Exogenous Ketones Supplement D-BHB Focus & Clarity Endurance Training Shots - Clean Energy Shot with Electrolytes for Hydration + 10g Ketone Caffeine Free 8ct Berry
- Price
- $36.67
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 4mo ago

Real Ketones BHB Exogenous Ketones Energy Powder Sugar Free Electrolyte Powder with 4 Main Fasting Electrolytes & Hydrating Patented BHB Ketones for Energy & Focus (Raspberry Lemonade 30 Servings)
- Price
- $34.30
- Rating
- 4.4/5
- Reviews
- 416
- Age
- 6mo ago

Real Ketones BHB Exogenous Ketones Energy Powder Sugar Free Electrolyte Powder with 4 Main Fasting Electrolytes & Hydrating Patented BHB Ketones for Energy & Focus (Black Cherry 30 Servings)
- Price
- $34.50
- Rating
- 4.3/5
- Reviews
- 408
- Age
- 6mo ago

Belly Fat Burner for Men & Women - Clinically Validated goBHB Metabolism Booster and Appetite Suppressant for Weight Loss and Energy Support - 3rd Party Lab Tested Vegan & Non-GMO (60 Capsules)
- Price
- $13.13
- Rating
- 4.1/5
- Reviews
- 34
- Age
- 10mo ago

Real Ketones BHB Exogenous Ketones Energy Powder Sugar Free Electrolyte Powder with 4 Main Fasting Electrolytes & Hydrating Patented BHB Ketones for Energy & Focus (Watermelon 30 Servings)
- Price
- $34.35
- Rating
- 4.3/5
- Reviews
- 707
- Age
- 6mo ago
Newest
by launch date
Tecton Ketones - Bioidentical Exogenous Ketones Supplement D-BHB Focus & Clarity Endurance Training Shots - Clean Energy Shot with Electrolytes for Hydration + 10g Ketone Caffeine Free 8ct Berry
- Price
- $36.67
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 4mo ago

Real Ketones BHB Exogenous Ketones Energy Powder Sugar Free Electrolyte Powder with 4 Main Fasting Electrolytes & Hydrating Patented BHB Ketones for Energy & Focus (Watermelon 30 Servings)
- Price
- $34.35
- Rating
- 4.3/5
- Reviews
- 707
- Age
- 6mo ago

Real Ketones BHB Exogenous Ketones Energy Powder Sugar Free Electrolyte Powder with 4 Main Fasting Electrolytes & Hydrating Patented BHB Ketones for Energy & Focus (Black Cherry 30 Servings)
- Price
- $34.50
- Rating
- 4.3/5
- Reviews
- 408
- Age
- 6mo ago

Real Ketones BHB Exogenous Ketones Energy Powder Sugar Free Electrolyte Powder with 4 Main Fasting Electrolytes & Hydrating Patented BHB Ketones for Energy & Focus (Raspberry Lemonade 30 Servings)
- Price
- $34.30
- Rating
- 4.4/5
- Reviews
- 416
- Age
- 6mo ago

Belly Fat Burner for Men & Women - Clinically Validated goBHB Metabolism Booster and Appetite Suppressant for Weight Loss and Energy Support - 3rd Party Lab Tested Vegan & Non-GMO (60 Capsules)
- Price
- $13.13
- Rating
- 4.1/5
- Reviews
- 34
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.
Brands
23 falling
Sellers
27
Est. top-5 brand share
63%
Top 20: 98%
Est. top-5 click share
36%
Top 20: 71%
Open market
31%
- Real Ketones31%
- KetoneAid11%
- Tecton Ketones8%
- Ketone Iq7%
- Ketone-IQ6%
- Nutricost6%
Demand
Ketones search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.7×
Search terms
Top Ketones search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ketones183K/yr
- exogenous ketones117K/yr
- ketone64K/yr
- ketones supplements57K/yr
- keytones14K/yr
- ketone ester18K/yr
- exogenous ketones supplement14K/yr
- ketone drink13K/yr
- ketone supplements15K/yr
- ketone aid8K/yr
Reviews and returns
What reviews say buyers love and hate about Ketones
We read the reviews and the return reasons for every product selling here.
“Bad taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ketones questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









