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Ketones

Maybe

An estimated 0.7% of orders come back. But demand is soft, at -16.7% this quarter, so Ketones is a Maybe.

Flapen Score
63
63 / 100
Top 6% of 14,768 Health & Household niches · +14 vs the category median of 49
Market size
$1.2M/yr581K searches / yr
90-day growth
-16.7%search demand this quarter
Competition
36%top-5 click share · 23 brands · 27 sellers

Flapen Score

Ketones against its category

The dotted line is the Health & Household average. Past it, Ketones is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ketones market on Amazon at a glance

Shoppers on Amazon United States searched for Ketones 581K times last year and spent an estimated $1.2M. The top 5 brands take 63% of clicks. Demand peaks in Jul. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 581K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
581K
Growth, 90 days vs prior 90
-16.7%
Conversion, latest week
4.0%
Market size, estimated
$1.2Ma year
Peak month
July1.7× the quietest month
Top search term
ketones183K searches a year

02 · Price

A sale here is worth $53.27.

Listings sell for $53.27 on average, from $9.65 to $394.86. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $53.27 that is $13K to $27K a year per listing.

Average price
$53.27inside the $15 to $100 sweet spot
Price range
$9.65–$394.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
$13K–$27K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #887 within Endurance & Energy. It carries 4,822 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#887in Endurance & Energy
Average rating
4.19 starsAmazon United States average 4.42 stars
Average reviews
4,822per listing
Listings tracked
54

04 · Newcomers

10 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
10Amazon's first-year sales bar
Average brand age
56 months

Products

Top Ketones products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

23 falling

Sellers

27

Top-5 brand share

63%

Top 20: 98%

Top-5 click share

36%

Top 20: 71%

Open market

31%

  • Brand 131%
  • Brand 211%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Ketones search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Ketones search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ketones183K/yr
  • exogenous ketones117K/yr
  • ketone64K/yr
  • ketones supplements57K/yr
  • keytones14K/yr
  • ketone ester18K/yr
  • exogenous ketones supplement14K/yr
  • ketone drink13K/yr
  • ketone supplements15K/yr
  • ketone aid8K/yr

Reviews and returns

What reviews say buyers love and hate about Ketones

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Energy Level”
15%of negative reviews mention “Taste-Overall”
0.7%of orders come back
“Bad taste”
A buyer, on “Taste-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ketones questions

Answered from the same tracked data.