Is keto shake profitable to sell on Amazon United States?

The niche generates $133K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Skip it (47/100).

How competitive is the keto shake niche?

11 brands and 506 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in keto shake?

Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.

When does demand for keto shake peak?

Demand peaks in Aug–Sep; the busiest month runs 6.0× the quietest.

What does it cost to enter the keto shake niche?

Listings span $16.77–$56.83; the average listing price is $31.36 (sweet spot $15–$100). The average incumbent carries 6,232 reviews — the moat a new listing must climb.

Keto Shake

Skip it

Soft demand (-12.3% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$31.36

avg listing price — sweet spot $15–$100

Price range

Incredible$16.77–$56.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Market size

Okay$133K

$133K/yr · 123K searches

Review moat

Bad6,231.89

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-12.3%

90-day search growth — must beat 0% to launch

Is keto shake profitable on Amazon?

According to Flapen's Amazon United States niche tracking, keto shake is a $133K/yr Amazon United States market (123K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 47/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

keto shake market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $157K–$188K; units × avg price
Conversion rate: 3.5%
Avg BSR: #106
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 4.7%
Avg brand age: 81 months
Avg seller age: 145 days

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

506

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

KETO SCIENCE37%
Ketologic20%
SlimFast12%
Atkins8%
Left Coast Performance8%
Keto Chow7%
Open — no brand owns it (5 brands, 9%)

keto shake demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 6.0×

Open Trend

Top keto shake search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

keto shake30K/yr -20.0%4.0% conv.
keto meal replacement shake28K/yr +1.4%3.1% conv.
keto shakes meal replacement18K/yr +0.3%2.6% conv.
keto meal replacement18K/yr -25.4%1.9% conv.
keto meal replacement shakes8K/yr +0.6%0.8% conv.
keto meal shake7K/yr +4.3%1.7% conv.
low carb meal replacement shake6K/yr -31.1%0.7% conv.
keto smoothie3K/yr -16.8%1.0% conv.
keto shake powder4K/yr -43.7%3.0% conv.

All search terms

Top keto shake products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Keto Science Keto Shake Powder Chocolate Meal Replacement with MCT Oil Collagen Protein Keto Diet Supplement for Weight Loss 14 Servings

KETO SCIENCE$23.684.4★6,923 rev

Keto Science Ketogenic Meal Shake Vanilla Dietary Supplement Keto Protein Rich in MCTs and Protein Packed with Collagen Vitamins and Minerals Keto and Paleo Friendly Weight Loss (14 servings) 20.83Oz

KETO SCIENCE$20.514.4★4,169 rev

KetoLogic Keto Meal Replacement Shake Powder for Optimal Results + MCT Oil + Grass-Fed Whey - Perfectly Formulated Macros for Ketosis - 20 Servings - Chocolate

Ketologic$35.294.4★993 rev

SlimFast Keto Meal Replacement Shake Fudge Brownie Batter Low Carb Keto Protein Powder with Collagen & Whey No Sugar Added Gluten Free Weight Loss Support 10-Serving Canister

SlimFast$19.784.4★8,998 rev

Ketologic Keto Meal Replacement Shake Powder for Optimal Results + MCT Oil + Grass-Fed Whey - Perfectly Formulated Macros for Ketosis - 20 Servings - Vanilla

Ketologic$35.574.4★456 rev

Newest

by launch date

Flimeal Variety Pack Protein Shake 20g+ Protein Low Sugar Keto-Friendly Meal Replacement Shake With Crunchy Protein Balls (14 Servings Variety)

FLIMEAL$56.8397 rev

7mo ago

Keto Chow Chocolate Meal Replacement Shake Powder Nutritionally Complete Low Carb Meal High Protein Breakfast or Lunch Replacement Gluten Free Keeps You Full for Hours 3 Meals

Keto Chow$16.7743 rev

1y ago

Keto Chow Essentials Kit Meal Replacement Shake Powders Nutritionally Complete Low Carb Meal High Protein Breakfast or Lunch Replacement Gluten Free Keeps You Full for Hours 6 Flavors

Keto Chow$42.02251 rev

2y ago

Keto Science Ketogenic Meal Shake Energy Boosting MCTs Supports Weight Loss Keto and Paleo Friendly High Fat with MCTs Vanilla Flavor 28 Servings 2 Pack

KETO SCIENCE$44.8792 rev

4y ago

Atkins Strawberry Flavored Protein Shake High Protein Low Glycemic Low Sugar and Low Carb Keto Friendly Gluten Free 12 Count

Atkins$18.056,199 rev

4y ago

What reviews say buyers love and hate about keto shake

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall36%

“Absolutely delicious”

Nutritional Content18%

“A good supplement”

Flavor11%

“Rich flavor”

Quality-Overall8%

“Great variety something for everyone”

Value For Money4%

“Worth it”

Blend/Ratio2%

“Mixes great”

Solubility2%

“Mixes well”

Ease Of Use1%

“Good- convenient”

Advertised Vs Actual Product1%

“Better than I was expecting”

Sweetness1%

“chocolate is the way to go for me”

What buyers complain about

Taste-Overall20%

“Tastes awful”

Flavor10%

“The flavour is just wrong”

Value For Money7%

“Overpriced”

Nutritional Content3%

“Spoil protein shake”

Solubility3%

“Doesn't mix well”

Texture/Consistency-Overall3%

“Weird gritty texture”

Sweetness3%

“A little on the sweet side for me”

Artificial Sweeteners3%

“Using Stevia in the same concentrations as real sugar seems to be the problem”

Dilute/Watery2%

“Very watery”

Size-Overall2%

“The container is bigger than I thought”

Top return reasons

Size-Overall50%

Functionality-Overall50%

Common keto shake questions

Is keto shake profitable to sell on Amazon United States?: The niche generates $133K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Skip it (47/100).
How competitive is the keto shake niche?: 11 brands and 506 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in keto shake?: Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
When does demand for keto shake peak?: Demand peaks in Aug–Sep; the busiest month runs 6.0× the quietest.
What does it cost to enter the keto shake niche?: Listings span $16.77–$56.83; the average listing price is $31.36 (sweet spot $15–$100). The average incumbent carries 6,232 reviews — the moat a new listing must climb.