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Keto Shake

Fail

Demand is soft, at -12.3% this quarter, so Keto Shake is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$133K/yr123K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
64%top-5 click share · 11 brands · 506 sellers

Flapen Score

Keto Shake against its category

The dotted line is the Health & Household average. Past it, Keto Shake is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keto Shake market on Amazon at a glance

Shoppers on Amazon United States searched for Keto Shake 123K times last year and spent an estimated $133K. The top 5 brands take 85% of clicks. Demand peaks in Aug–Sep. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $133K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
3.5%
Market size, estimated
$133Ka year
Peak month
August6.0× the quietest month
Top search term
keto shake30K searches a year

02 · Price

A sale here is worth $31.36.

Listings sell for $31.36 on average, from $16.77 to $56.83. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $31.36 that is $3K to $8K a year per listing.

Average price
$31.36inside the $15 to $100 sweet spot
Price range
$16.77–$56.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #106 within Protein. It carries 6,232 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#106in Protein
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
6,232per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
81 months

Products

Top Keto Shake products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

506

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

9%

  • Brand 137%
  • Brand 220%
  • Brand 312%
  • Brand 48%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (5 brands, 9%)

Demand

Keto Shake search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 6.0×

Search terms

Top Keto Shake search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • keto shake30K/yr
  • keto meal replacement shake28K/yr
  • keto shakes meal replacement18K/yr
  • keto meal replacement18K/yr
  • keto meal replacement shakes8K/yr
  • keto meal shake7K/yr
  • low carb meal replacement shake6K/yr
  • keto smoothie3K/yr
  • keto shake powder4K/yr

Reviews and returns

What reviews say buyers love and hate about Keto Shake

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Taste-Overall”
20%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Tastes awful”
A buyer, on “Taste-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Keto Shake questions

Answered from the same tracked data.