Keto Protein Powder
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$36.76avg listing price — sweet spot $15–$100
Price range
Incredible$19.78–$64.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$198K$198K/yr · 178K searches
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad13,158.05avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Is keto protein powder profitable on Amazon?
According to Flapen's Amazon United States niche tracking, keto protein powder is a $198K/yr Amazon United States market (178K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 57/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
keto protein powder market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $184K–$221K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #74
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 2.4%
- Avg brand age
- 80 months
- Avg seller age
- 136 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
23 rising
Sellers
649
Top-5 brand share
63%
Top 20: 98%
Top-5 click share
38%
Top 20: 81%
Open market
31%
- Orgain19%
- Isopure15%
- Premier Protein13%
- KETO SCIENCE11%
- Preferred Elements6%
- Ancient Nutrition6%
keto protein powder demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.1% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 3.7×
Top keto protein powder search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- keto protein powder105K/yr
- keto protein26K/yr
- protein powder keto11K/yr
- keto friendly protein powder9K/yr
- protein keto5K/yr
- protein powder keto friendly4K/yr
- ketogenic protein powder4K/yr
- keto vanilla protein powder2K/yr
- keto whey protein powder3K/yr
- ketogenics zero-carb keto protein powder3K/yr
Top keto protein powder products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Orgain Keto Collagen Protein Powder Chocolate - 10g Grass Fed Hydrolyzed Collagen Peptides for Women & Men Type I & III 5g MCT Oil - Hair Skin Nail & Joint Support Non-GMO Gluten Free - 0.88lb
Orgain$25.224.5★8,762 rev
Isopure Zero Carb 100% Pure Whey Isolate Protein Powder Lactose Free Gluten Free with Vitamins Creamy Vanilla 25g Protein Per Serving 1 Lb 15 Servings (Packaging May Vary)
Isopure$27.054.5★28,728 rev
Premier Protein Powder Vanilla Milkshake 30g Protein 1g Sugar 100% Whey Protein Keto Friendly No Soy Gluten Free 23.3 oz (17 Servings)
Premier Protein$25.724.6★28,846 rev
Keto Science Ketogenic Meal Shake Vanilla Dietary Supplement Keto Protein Rich in MCTs and Protein Packed with Collagen Vitamins and Minerals Keto and Paleo Friendly Weight Loss (14 servings) 20.83Oz
KETO SCIENCE$20.514.4★4,169 rev
Keto Collagen Protein Powder with MCT Oil Keto and Paleo Friendly Grass Fed and Pasture Raised Hydrolyzed Collagen Peptides Fits Low Carb Diet and Keto Snacks KEYTO Chocolate Flavor
Preferred Elements$31.834.5★4,782 rev
Newest
by launch date
Ancient Nutrition Multi Protein Animal Based Powder + Creatine 26g Protein Grass Fed Whey Bone Broth Collagen Peptides 5g Creatine Monohydrate Colostrum & Probiotics Dark Chocolate 15 Servings
Ancient Nutrition$58.3868 rev
Owyn Only What You Need Pro Elite High Protein Powder 30g Vegan Protein for Workout Recovery Delicious Smooth Taste Zero Sugar Low Net Carbs Vanilla 12 Servings (1.32 LB)
OWYN Only What You Need$21.321,158 rev
NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives
NAKED$44.4010,286 rev
Jocko Fuel Whey Protein Powder Vanilla Milkshake 22g Protein Digestive Enzymes + Probiotic Blend No Sugar Added with Essential Amino Acids + Electrolyte Minerals 28 Servings
Jocko Fuel$41.721,122 rev
GHOST Whey Protein Powder Cinnabon - 2LB 25G of Protein - Cinnamon Roll Flavored Isolate Concentrate & Hydrolyzed Whey Protein Blend - Post Workout Shakes - Soy & Gluten Free
GHOST$49.255,182 rev
Trending
90-day click momentumAncient Nutrition Multi Protein Animal Based Powder + Creatine 26g Protein Grass Fed Whey Bone Broth Collagen Peptides 5g Creatine Monohydrate Colostrum & Probiotics Dark Chocolate 15 Servings
Ancient Nutrition$58.384.4★
NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives
NAKED$44.404.3★
Isopure Zero Carb 100% Pure Whey Isolate Protein Powder Gluten Free With Vitamins Cookies & Cream 25g Protein Per Serving 1 Lb 15 Servings (Packaging May Vary)
Isopure$22.024.4★
Owyn Only What You Need Pro Elite High Protein Powder 30g Vegan Protein for Workout Recovery Delicious Smooth Taste Zero Sugar Low Net Carbs Vanilla 12 Servings (1.32 LB)
OWYN Only What You Need$21.324.1★
Jocko Fuel Whey Protein Powder Vanilla Milkshake 22g Protein Digestive Enzymes + Probiotic Blend No Sugar Added with Essential Amino Acids + Electrolyte Minerals 28 Servings
Jocko Fuel$41.724.6★
What reviews say buyers love and hate about keto protein powder
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely delicious”
“Great Protein Powder”
“AMAZING flavor”
“The product has always been a consistent quality”
“Dissolves easily”
“Blends well”
“Simple ingredients”
“Amazing value”
“Not too artifically sweet”
“Great vegan protein”
What buyers complain about
“Chemical taste”
“Didnt like the flavor”
“Too expensive”
“False Advertising and Incorrect Nutrition Information”
“Does not mix well”
“Cloyingly Sweet”
“grainy texture”
“Tastes like just artificial sugar”
“Smells bad”
“Too much sodium 390mg”
Top return reasons
Common keto protein powder questions
- Is keto protein powder profitable to sell on Amazon United States?
- The niche generates $198K/yr across 40 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.1%. Flapen's verdict: Worth a look (57/100).
- How competitive is the keto protein powder niche?
- 23 brands and 649 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in keto protein powder?
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
- When does demand for keto protein powder peak?
- Demand peaks in Jan–Feb; the busiest month runs 3.7× the quietest.
- What does it cost to enter the keto protein powder niche?
- Listings span $19.78–$64.06; the average listing price is $36.76 (sweet spot $15–$100). The average incumbent carries 13,158 reviews — the moat a new listing must climb.