Is keto powder profitable to sell on Amazon United States?

The niche generates $83K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Skip it (46/100).

How competitive is the keto powder niche?

8 brands and 27 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in keto powder?

Top complaints mined from reviews: Taste-Overall, Flavor, Sweetness. The return rate is 0.0%.

When does demand for keto powder peak?

Demand peaks in Sep–Oct; the busiest month runs 2.9× the quietest.

What does it cost to enter the keto powder niche?

Listings span $20.40–$47.40; the average listing price is $33.17 (sweet spot $15–$100). The average incumbent carries 3,500 reviews — the moat a new listing must climb.

Keto Powder

Skip it

Soft demand (-11.1% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$33.17

avg listing price — sweet spot $15–$100

Price range

Incredible$20.40–$47.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,500.4

avg incumbent reviews — the moat a new listing must climb

Competition

Bad74%

top-5 click share — a locked-up shelf

Market size

Bad$83K

$83K/yr · 46K searches

Growth

Bad-11.1%

90-day search growth — must beat 0% to launch

Brand share

Bad92%

top-5 brand share — brand-locked demand

Is keto powder profitable on Amazon?

According to Flapen's Amazon United States niche tracking, keto powder is a $83K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 46/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

keto powder market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $100K–$133K; units × avg price
Conversion rate: 5.4%
Avg BSR: #1,418
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 9.1%
Avg brand age: 70 months
Avg seller age: 158 days

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Hi-Lyte70%
KETO SCIENCE12%
Ketologic5%
Orgain3%
Sports Research3%
Dr. Berg Nutritionals3%
Open — no brand owns it (2 brands, 5%)

keto powder demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 2.9×

Open Trend

Top keto powder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

keto powder16K/yr +1.2%1.8% conv.
keto k1000 electrolyte powder8K/yr -18.1%6.2% conv.
k1000 electrolyte powder4K/yr +8.7%10.5% conv.
k10004K/yr +1.9%5.1% conv.
keto k10006K/yr -45.1%6.3% conv.
keto 1000 electrolytes powder4K/yr -17.4%8.5% conv.
keto powder for weight loss2K/yr -3.8%1.6% conv.
keto 10002K/yr -48.8%7.3% conv.

All search terms

Top keto powder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hi-Lyte K1000 Electrolytes Powder Mix Unflavored Keto & Performance 50 Servings

Hi-Lyte$32.614.2★1,993 rev

Hi-Lyte$32.034.3★6,142 rev

Hi-Lyte K1000 Electrolytes Powder Mix Orange Keto & Performance 50 Servings

Hi-Lyte$32.634.4★1,531 rev

Keto Science Keto Shake Powder Chocolate Meal Replacement with MCT Oil Collagen Protein Keto Diet Supplement for Weight Loss 14 Servings

KETO SCIENCE$23.684.4★6,923 rev

Keto Science Ketogenic Meal Shake Vanilla Dietary Supplement Keto Protein Rich in MCTs and Protein Packed with Collagen Vitamins and Minerals Keto and Paleo Friendly Weight Loss (14 servings) 20.83Oz

KETO SCIENCE$20.514.4★4,169 rev

Newest

by launch date

Hi-Lyte$43.3123 rev

10mo ago

Hi-Lyte K1000 Lemonade Electrolyte Powder | Hydration Supplement Drink Mix | Boost Energy & Beat Leg Cramps | No Sugar No Maltodextrin | 50 Servings

Hi-Lyte$32.99167 rev

4y ago

Hi-Lyte Electrolyte Powder Daily Hydration Supplement Drink Mix 90 Servings | Sugar-Free 0 Calories 0 Carbs | No Maltodextrin. Gluten-Free | Supports Keto | Light Refreshing Flavor (Pink Lemonade)

Hi-Lyte$29.49361 rev

5y ago

KetoLogic Keto Meal Replacement Shake Powder for Optimal Results + MCT Oil + Grass-Fed Whey - Perfectly Formulated Macros for Ketosis - 20 Servings - Chocolate

Ketologic$35.29993 rev

5y ago

Dr. Berg Zero Sugar Hydration Keto Electrolyte Powder - Enhanced w/ 1000 mg of Potassium & Real Pink Himalayan Salt (NOT Table Salt) - Raspberry & Lemon Flavor Hydration Drink Supplement 100 Servings

Dr. Berg Nutritionals$47.408,918 rev

5y ago

What reviews say buyers love and hate about keto powder

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall24%

“Absolutely delicious”

Quality-Overall12%

“With getting a 4th time the quality is consistent”

Flavor7%

“Enjoyed chocolate flavored”

Nutritional Content6%

“It provides me with the nutrition”

Solubility4%

“Mixes well”

Ingredients-Overall3%

“Pure ingredients”

Value For Money3%

“Worth the purchase”

Muscle Pain Relief3%

“Helps with muscle cramping”

Energy Level3%

“energy”

Sweetness2%

“The flavor is refreshing without being overly sweet”

What buyers complain about

Taste-Overall20%

“tastes very fake”

Flavor9%

“Artificial flavors are added”

Sweetness9%

“Too Sweet”

Solubility6%

“Doesn't dissolve well”

Value For Money4%

“Very Pricey”

Acid Regulator/Stomach Ache Relief2%

“I really can't stomach it anymore”

Ingredients-Overall2%

“New formulation is terrible”

Side Effects1%

“had severe heartburn”

Smell1%

“This has a weird smell”

Quality-Overall1%

“Utter garbage compared to prior hilyte ultimate daily hydration product”

Top return reasons

Taste-Overall43%

Ingredients-Overall14%

Leak-Proof14%

Functionality-Overall14%

Value For Money14%

Common keto powder questions

Is keto powder profitable to sell on Amazon United States?: The niche generates $83K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Skip it (46/100).
How competitive is the keto powder niche?: 8 brands and 27 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in keto powder?: Top complaints mined from reviews: Taste-Overall, Flavor, Sweetness. The return rate is 0.0%.
When does demand for keto powder peak?: Demand peaks in Sep–Oct; the busiest month runs 2.9× the quietest.
What does it cost to enter the keto powder niche?: Listings span $20.40–$47.40; the average listing price is $33.17 (sweet spot $15–$100). The average incumbent carries 3,500 reviews — the moat a new listing must climb.

Keto Powder

Is keto powder profitable on Amazon?

keto powder market size & sales

Competition: brands, sellers & click share

keto powder demand & seasonality

Top keto powder search terms shoppers use

Top keto powder products & what they sell for

Top sellers

Newest

Trending

What reviews say buyers love and hate about keto powder

What buyers love

What buyers complain about

Top return reasons

Common keto powder questions

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