Keto Cups
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$19.30avg listing price — sweet spot $15–$100
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Growth
Great+62.0%90-day search growth — must beat 0% to launch
Price range
Great$6.50–$40.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$221K$221K/yr · 129K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,104avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Is keto cups profitable on Amazon?
According to Flapen's Amazon United States niche tracking, keto cups is a $221K/yr Amazon United States market (129K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Jun. Verdict: Worth a look — 51/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
keto cups market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 20K–25K
- avg 2,500–3,000/product
- Revenue / yr
- $386K–$483K
- units × avg price
- Conversion rate
- 8.9%
- Avg BSR
- #123
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 68 months
- Avg seller age
- 128 days
Competition: brands, sellers & click share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
57
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Atkins77%
- Keto Friendly14%
- Quest6%
- SKINNYDIPPED4%
keto cups demand & seasonality
Weekly Amazon search volume, last 104 weeks — +62.0% search growth over the last 90 days.Peak months: Jan, Jun · busiest ÷ quietest = 1.7×
Top keto cups search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- atkins peanut butter cups66K/yr
- keto peanut butter cups23K/yr
- adkins peanut butter cups10K/yr
- keto cups16K/yr
- atkins keto peanut butter cups5K/yr
- atkins endulge peanut butter cups3K/yr
- low carb peanut butter cups3K/yr
- keto cup3K/yr
Top keto cups products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Atkins Endulge Peanut Butter Cups Dessert Favorite Low Carb 0g Sugar 20 Count
Atkins$9.674.6★11,647 rev
Keto Friendly Atkins Endulge Peanut Butter Cups Pack 26.4 Ounce (Pack of 44)
Keto Friendly$40.784.4★865 rev
Atkins Keto Peanut Butter Cups Naturally Flavored Zero Grams Added Sugar Gluten Free 20 Count
Atkins$23.114.5★1,225 rev
Atkins Endulge Peanut Butter Cups Dessert Favorite Low Carb 0g Sugar 60 Count
Atkins$29.444.6★11,647 rev
Quest Nutrition Peanut Butter Cups 11g Protein 1g Sugar Low Carb Gluten Free Keto Friendly 4 Count
Quest$8.854.6★21,054 rev
Newest
by launch dateQuest Nutrition Peanut Butter Cups 11g Protein 1g Sugar Low Carb Gluten Free Keto Friendly 4 Count
Quest$8.8521,054 rev
Atkins Endulge Chocolate Coconut Flavored Snack Bar 1g Sugar 12g Fiber Low Sugar Snack High Fiber Bars Keto Friendly Treat 16 Count
Atkins$17.532,176 rev
Atkins Endulge Treat Peanut Butter Candies 2g Net Carbs 2g Sugar Creamy Peanut Butter Filling Low Carb Low Sugar 4 Packs (5 Count Each)
Atkins$25.73960 rev
Atkins Caramel Almond Clusters Gluten Free High in Fiber 1g Sugar 2g Net Carb Keto Friendly 20 Count
Atkins$25.661,727 rev
Atkins Keto Peanut Butter Cups Naturally Flavored Zero Grams Added Sugar Gluten Free 20 Count
Atkins$23.111,225 rev
Trending
90-day click momentumAtkins Endulge Treat Peanut Butter Candies 2g Net Carbs 2g Sugar Creamy Peanut Butter Filling Low Carb Low Sugar 4 Packs (5 Count Each)
Atkins$25.734.7★
Atkins Endulge Caramel Nut Chew Bar Dessert Favorite 1g Sugar Good Source of Fiber 5 Count
Atkins$6.504.6★
Peanut Butter Cups 8 Cups 1.06 oz (30 g) Each Atkins
Atkins$12.814.4★
Keto Friendly Atkins Endulge Peanut Butter Cups Pack 26.4 Ounce (Pack of 44)
Keto Friendly$40.784.4★
Atkins Caramel Almond Clusters Gluten Free High in Fiber 1g Sugar 2g Net Carb Keto Friendly 20 Count
Atkins$25.664.6★
What reviews say buyers love and hate about keto cups
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious chocolate flavor”
“Perfect sweet snack”
“Good amount of protein too”
“No complaints here”
“worth it”
“Flavor is great”
“Diabetic friendly”
“great size”
“Fresh and delicious”
“Tasty and healthy too”
What buyers complain about
“Bit tasteless”
“Not worth it”
“Arrived Melted”
“Too Sweet”
“Bars larger than expected”
“carbs are out”
“Old and stale”
“do not have a lot of flavor in my opinion”
“Hard to get past the artificial sweetener”
“Dry”
Top return reasons
Common keto cups questions
- Is keto cups profitable to sell on Amazon United States?
- The niche generates $221K/yr across 12 tracked products. 90-day search growth is +62.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the keto cups niche?
- 4 brands and 57 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in keto cups?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Storage Temperature. The return rate is 0.0%.
- When does demand for keto cups peak?
- Demand peaks in Jan–Jun; the busiest month runs 1.7× the quietest.
- What does it cost to enter the keto cups niche?
- Listings span $6.50–$40.78; the average listing price is $19.30 (sweet spot $15–$100). The average incumbent carries 6,104 reviews — the moat a new listing must climb.