Is keranat hair supplement profitable to sell on Amazon United States?

The niche generates $69K/yr across 5 tracked products. 90-day search growth is -30.5%. Flapen's verdict: Skip it (37/100).

How competitive is the keranat hair supplement niche?

5 brands and 8 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in keranat hair supplement?

Top complaints mined from reviews: Visibility, Instructions/User Manual/Troubleshooting, Stale/Rotten/Spoiled. The return rate is 0.1%.

What does it cost to enter the keranat hair supplement niche?

Listings span $14.80–$48.54; the average listing price is $27.05 (sweet spot $15–$100). The average incumbent carries 623 reviews — the moat a new listing must climb.

Keranat Hair Supplement

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible$27.05

avg listing price — sweet spot $15–$100

Price range

Incredible$14.80–$48.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good623.2

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$69K

$69K/yr · 69K searches

Growth

Bad-30.5%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

Is keranat hair supplement profitable on Amazon?

According to Flapen's Amazon United States niche tracking, keranat hair supplement is a $69K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

keranat hair supplement market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $41K–$54K; units × avg price
Conversion rate: 3.7%
Avg BSR: #541
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 12.5%
Avg brand age: 65 months
Avg seller age: 151 days

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Supersmart72%
UpNourish14%
Nutricost5%
Country Life5%
Double Wood Supplements4%

keranat hair supplement demand & seasonality

Weekly Amazon search volume, last 41 weeks — -30.5% search growth over the last 90 days.

Open Trend

Top keranat hair supplement search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

keranat34K/yr -24.1%3.3% conv.
keranat 300mg9K/yr -15.6%3.4% conv.
keranat hair supplement20K/yr -68.8%2.6% conv.
keranat hair6K/yr -20.2%1.7% conv.

All search terms

Top keranat hair supplement products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Supersmart - Keranat (Advanced Formula with Biotin) - Hair Supplement for Volume & Growth - Hair Loss Vitamins | Non-GMO & Gluten Free - 60 Softgels

Supersmart$48.544.8★202 rev

UpNourish Hair Growth Vitamins for Women - Proven Hair Supplement with KERANAT DHT Blocker PHYTOPIN Biotin 5000 mcg & SOD Hair Vitamins for Faster Hair Growth Hair Loss & Thinning Hair - 90 ct

UpNourish$24.454.2★1,026 rev

Nutricost Keratin Hydrolized Peptide Capsules 500mg 120 Capsules 60 Serv

Nutricost$14.804.5★237 rev

Country Life Maxi-Hair & Scalp Rescue Clinical Strength Plant-Based Beauty 30 Softgels Gluten Free

Country Life$27.684.3★102 rev

Keratin Hair Growth Vitamin (500mg per Serving 120 Pills) Keratin Hair Treatment for Men and Women (Vital Protein for Hair Skin and Nails) Vitaminas para El Cabello Vegan Safe by Double Wood

Double Wood Supplements$19.794.5★1,549 rev

Newest

by launch date

Nutricost Keratin Hydrolized Peptide Capsules 500mg 120 Capsules 60 Serv

Nutricost$14.80237 rev

2y ago

UpNourish Hair Growth Vitamins for Women - Proven Hair Supplement with KERANAT DHT Blocker PHYTOPIN Biotin 5000 mcg & SOD Hair Vitamins for Faster Hair Growth Hair Loss & Thinning Hair - 90 ct

UpNourish$24.451,026 rev

4y ago

Keratin Hair Growth Vitamin (500mg per Serving 120 Pills) Keratin Hair Treatment for Men and Women (Vital Protein for Hair Skin and Nails) Vitaminas para El Cabello Vegan Safe by Double Wood

Double Wood Supplements$19.791,549 rev

5y ago

Country Life Maxi-Hair & Scalp Rescue Clinical Strength Plant-Based Beauty 30 Softgels Gluten Free

Country Life$27.68102 rev

6y ago

Supersmart - Keranat (Advanced Formula with Biotin) - Hair Supplement for Volume & Growth - Hair Loss Vitamins | Non-GMO & Gluten Free - 60 Softgels

Supersmart$48.54202 rev

7y ago

What reviews say buyers love and hate about keranat hair supplement

What buyers praise and complain about, mined from review topics.

What buyers love

Hair Growth42%

“I have noticed a lot of new growth”

Quality-Overall32%

“This is a great quality supplement”

Vitamin7%

“Excellent product keratin hair growth vitamin”

Efficiency4%

“Works well”

Value For Money4%

“Good value, will recommend”

Thickness4%

“it definitely helps make it thicker”

Ease Of Chewing/Swallowing3%

“Easy to swallow capsules high enough dose so I know there is an effect”

What buyers complain about

Visibility14%

“I'm really not seeing much of a difference”

Instructions/User Manual/Troubleshooting14%

“Just Amazon can not follow instructions on delivery details”

Stale/Rotten/Spoiled14%

“Some pills look to be spoiling”

Vitamin14%

“Not any different than any other hair vitamins”

Accuracy-Overall14%

“I wasn't consistent though so I can't say for sure if it's effective or how effective it is”

Strength7%

“not strong enough”

Moist/Dry5%

“My skin does not feel as dry”

Top return reasons

Side Effects50%

Smell50%

Common keranat hair supplement questions

Is keranat hair supplement profitable to sell on Amazon United States?: The niche generates $69K/yr across 5 tracked products. 90-day search growth is -30.5%. Flapen's verdict: Skip it (37/100).
How competitive is the keranat hair supplement niche?: 5 brands and 8 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in keranat hair supplement?: Top complaints mined from reviews: Visibility, Instructions/User Manual/Troubleshooting, Stale/Rotten/Spoiled. The return rate is 0.1%.
What does it cost to enter the keranat hair supplement niche?: Listings span $14.80–$48.54; the average listing price is $27.05 (sweet spot $15–$100). The average incumbent carries 623 reviews — the moat a new listing must climb.