Kentucky Derby Plates
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Incredible59.32avg incumbent reviews — the moat a new listing must climb
Competition
Incredible18%top-5 click share — an open shelf
Brand share
Great40%top-5 brand share — no brand owns this niche
Growth
Great+96.8%90-day search growth — must beat 0% to launch
Avg price
Great$15.94avg listing price — sweet spot $15–$100
Price range
Good$4.07–$31.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$22K$22K/yr · 33K searches
Is kentucky derby plates profitable on Amazon?
According to Flapen's Amazon United States niche tracking, kentucky derby plates is a $22K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 40% of demand. Verdict: Worth a look — 69/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
kentucky derby plates market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $40K–$48K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #3,029
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 8.3%
- Avg brand age
- 19 months
- Avg seller age
- 186 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
48 rising
Sellers
57
Top-5 brand share
40%
Top 20: 79%
Top-5 click share
18%
Top 20: 51%
Open market
56%
- QZYL18%
- Westrick7%
- GiftPeak6%
- KTCNMER5%
- Havawish4%
- Yiaoyinnz4%
kentucky derby plates demand & seasonality
Weekly Amazon search volume, last 13 weeks — +96.8% search growth over the last 90 days.Top kentucky derby plates search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- kentucky derby plates11K/yr
- kentucky derby plates and napkins9K/yr
- derby plates8K/yr
- derby plates and napkins5K/yr
Top kentucky derby plates products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
120PCS Derby Plates and Napkins Paper Kentucky Party Supplies Decorations
QZYL$15.954.1★7 rev
Westrick Kentucky Derby 9 Paper Plates 152nd 2026 Derby Decorations - Pack of 8
Westrick$13.544.6★46 rev
KTCNMER 50Pcs Paper Plates and Napkins Disposable paper plates for Derby Day Party Supplies
KTCNMER$9.654.6★78 rev
50 Count Derby Paper Plates and Napkins 10 x 12.5 Derby Oval Plates Set
AcpopbM$18.014.9★14 rev
96Pcs Derby Day Party Supplies 152nd 2026 Paper Plates and Napkins Derby Day Horse Racing Tableware Disposable Dessert Dinnerware for Equestrian Enthusiasts 2026 Race Days Celebrations for 24 Guests
Yiaoyinnz$17.354.5★97 rev
Newest
by launch date
ZJJZOAA 40 Pcs Derby Day Plates and Napkins Set 9 Inch Run for The Roses Plates Horse Racing Party Napkins Derby Party Supplies Serve 20 Guests
ZJJZOAA$9.6889 rev
WRXVVTSV 25PCS Horse Racing Party Paper Plates 9 Inch Red & Black Rose and Horseshoe Disposable Plates for Race Day Party Spring Garden Party Derby-Inspired Celebration Birthday & Themed Events
WRXVVTSV$8.862 rev
SYUCVQI 60PCS Derby Day Decorations Paper Plates Horse Racing Disposable Tableware Set Jockey Attire Dessert & Dinnerware Derby Day Theme Party Supplies
SYUCVQI$12.916 rev
96Pcs Derby Day Party Supplies 152nd 2026 Paper Plates and Napkins Derby Day Horse Racing Tableware Disposable Dessert Dinnerware for Equestrian Enthusiasts 2026 Race Days Celebrations for 24 Guests
Yiaoyinnz$17.3597 rev
Kentucky Derby Plates Party Supplies Disposable Derby Day Paper Plates 7IN Run for The Roses Horse Racing Platers for Kentucky Derby Day Racing Horse Party Equestrian Enthusiasts Theme Birthdays
BOKFJBP$8.7929 rev
Trending
90-day click momentum96Pcs Derby Day Party Supplies 152nd 2026 Paper Plates and Napkins Derby Day Horse Racing Tableware Disposable Dessert Dinnerware for Equestrian Enthusiasts 2026 Race Days Celebrations for 24 Guests
Yiaoyinnz$17.354.5★
120PCS Derby Plates and Napkins Paper Kentucky Party Supplies Decorations
QZYL$15.954.1★
Fancy Land Kentucky Derby Party Supplies Paper Plates Oval Disposable Derby Day Plates Race of Roses Themed Tableware for Horse Racing Event 24 Pack 10x12 Inches
Fancy Land$7.964.2★
200 Pcs Derby Party Supplies for 25 Guests Disposable Derby Plates and Napkins Run for The Roses Tableware Set for Horse Racing Theme Party Decoration
Reallnaive$15.954.4★
GiftPeak 50Pcs Derby Day Plates Derby Day Paper Plates Oval 10in X 12.5in Disposable Horse Racing Party Supplies Run for The Roses Derby Tableware Horses Racing Party Supplies
GiftPeak$17.574.8★
What reviews say buyers love and hate about kentucky derby plates
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Beautiful design”
“The colors are brilliant”
“Not flimsy,sturdy”
“Excellent value”
“get the job done”
“They feel durable”
“They are the perfect size for pizza”
“Cleanup afterward was quick”
“So Convenient”
What buyers complain about
“Could be stronger material”
“Smaller than described”
“Need to make those thicker”
“For $1.25/napkin that is super disappointing”
“Delivered flat”
“Spelled Roses wrong on plates and napkins”
“had to glue all 4 sides all of them”
“Assembly required”
“The product has a foul odor”
“quote is off”
Top return reasons
Common kentucky derby plates questions
- Is kentucky derby plates profitable to sell on Amazon United States?
- The niche generates $22K/yr across 95 tracked products. 0 of 60 products launched in the last 360 days are still selling. 90-day search growth is +96.8%. Flapen's verdict: Worth a look (69/100).
- How competitive is the kentucky derby plates niche?
- 48 brands and 57 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in kentucky derby plates?
- Top complaints mined from reviews: Strength, Size-Overall, Thickness. The return rate is 0.3%.
- What does it cost to enter the kentucky derby plates niche?
- Listings span $4.07–$31.47; the average listing price is $15.94 (sweet spot $15–$100). The average incumbent carries 59 reviews — the moat a new listing must climb.