Kentucky Derby Napkins
Worth a lookShows a thin review moat (45 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible44.91avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Incredible+157.4%90-day search growth — must beat 0% to launch
Competition
Great25%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.51avg listing price — sweet spot $15–$100
Price range
Okay$5.65–$19.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$22K$22K/yr · 44K searches
Is kentucky derby napkins profitable on Amazon?
According to Flapen's Amazon United States niche tracking, kentucky derby napkins is a $22K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 63/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
kentucky derby napkins market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $58K–$69K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #1,577
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 82%
- Out of stock
- 5.5%
- Avg brand age
- 27 months
- Avg seller age
- 179 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
43 rising
Sellers
59
Top-5 brand share
48%
Top 20: 83%
Top-5 click share
25%
Top 20: 64%
Open market
48%
- Boston International16%
- Westrick13%
- IHR Ideal Home Range10%
- Fancy Land6%
- Weekgrat4%
- Hokinaa4%
kentucky derby napkins demand & seasonality
Weekly Amazon search volume, last 104 weeks — +157.4% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 76.2×
Top kentucky derby napkins search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- kentucky derby napkins18K/yr
- derby napkins13K/yr
- kentucky derby cocktail napkins6K/yr
- derby cocktail napkins4K/yr
- kentucky derby napkins 20263K/yr
Top kentucky derby napkins products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
IHR Ideal Home Range Cocktail Napkins Disposable 3-Ply Paper Party Napkin Pack 5 x 5 Derby Jockey & Julep 20-Count
IHR Ideal Home Range$5.654.9★61 rev
Boston International Celebrate the Home Sporty 3-Ply Paper Cocktail Napkins 5 x 5-Inches Jockey Silk 20-Count
Boston International$6.714.8★80 rev
Kentucky Derby 152nd Beverage Napkins 152nd 2026 Derby Decorations - Pack of 16 by Westrick: These napkins measure 6.75 x 6.6
Westrick$15.144.4★78 rev
Kentucky Derby 152nd Luncheon Napkins 152nd 2026 Derby Decorations - Pack of 16 by Westrick
Westrick$16.784.7★165 rev
Weekgrat 100 Pcs Derby Cocktail Napkins Kentuck Napkins Run for the Roses Horse Race Cocktail Beverage Supplies for Derby Day Party Supplies
Weekgrat$11.944.6★44 rev
Newest
by launch date
50PCS Party Napkins Decorations Disposable Paper Luncheons Cocktail Dinners Napkins Celebrations Tableware Party Supplies (Derby)
HFBOBP$6.93154 rev
Hokinaa Derby Party Decorations Napkins - 50 Pcs Horse Race Day Gingham Paper Decorative Napkin Sets Disposable Racing for the Roses Cocktail Guest Table Luncheon Decor Supplies Bulk 6.5 x 6.5 In
Hokinaa$7.4742 rev
100 PCS Derby Day Cocktail Napkins- 2-Ply Disposable Rose Horse Printed Party Napkin Pack Horse Race Party Decorations Supplies for Derby Day 6.5X 6.5
YGEINIT$9.6711 rev
100 Pcs Derby Napkins 6.5 Inch Horse Racing Cocktail Napkins Disposable Decorations 2026 Run for The Roses Derby Day Party Supplies Decor
UALOPIC$11.835 rev
Big Dot of Happiness Derby Horse Race Napkins Colorful Jockey Silks Kentucky Party Decor White 3-Ply Paper Beverage Cocktail Napkins - 24 Count
Big Dot of Happiness$12.883 rev
Trending
90-day click momentum50PCS Party Napkins Decorations Disposable Paper Luncheons Cocktail Dinners Napkins Celebrations Tableware Party Supplies (Derby)
HFBOBP$6.934.5★
HOWAF 60Pcs Kentucky Party Horse Derby Napkins Run for the Rose Disposable Paper Horse Racing Party Supplies Derby Race Napkins for Table Decoration
HOWAF$11.584.8★
Hokinaa Derby Party Decorations Napkins - 50 Pcs Horse Race Day Gingham Paper Decorative Napkin Sets Disposable Racing for the Roses Cocktail Guest Table Luncheon Decor Supplies Bulk 6.5 x 6.5 In
Hokinaa$7.474.8★
Fancy Land Horse Racing Napkins 100 Pcs Derby Horse Disposable Paper Napkins Party Supplies
Fancy Land$9.644.7★
Kentucky Derby 152nd Luncheon Napkins 152nd 2026 Derby Decorations - Pack of 16 by Westrick
Westrick$16.784.7★
What reviews say buyers love and hate about kentucky derby napkins
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality cute sayings was a perfect party of the derby party”
“Bright colors”
“Nice as described”
“The red rose design is really cute”
“Theyre thick and cocktail-sized when folded,”
“A nice size”
“Good price point”
“Hold up well”
“They feel durable”
“surprisingly absorbent”
What buyers complain about
“For $1.25/napkin that is super disappointing”
“I was very very disappointed with how thin they were”
“Thin”
“Not very strong”
“Red color is much darker than photo”
“Smaller than described”
“Smaller than described”
“very cheap material”
“The side with the foil detail is a little hard to use as the foil isn't absorbent”
“The only downside is the smell right out of the package”
Top return reasons
Common kentucky derby napkins questions
- Is kentucky derby napkins profitable to sell on Amazon United States?
- The niche generates $22K/yr across 65 tracked products. 0 of 30 products launched in the last 360 days are still selling. 90-day search growth is +157.4%. Flapen's verdict: Worth a look (63/100).
- How competitive is the kentucky derby napkins niche?
- 43 brands and 59 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in kentucky derby napkins?
- Top complaints mined from reviews: Value For Money, Thickness, Thin. The return rate is 0.4%.
- When does demand for kentucky derby napkins peak?
- Demand peaks in Mar–Apr–May; the busiest month runs 76.2× the quietest.
- What does it cost to enter the kentucky derby napkins niche?
- Listings span $5.65–$19.63; the average listing price is $11.51 (sweet spot $15–$100). The average incumbent carries 45 reviews — the moat a new listing must climb.