Kentucky Derby Napkins

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +157.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months

44K

Growth, 90 days vs prior 90

+157.4%

Conversion, latest week

4.4%

Market size, estimated

$22Ka year

Peak month

April76.2× the quietest month

Top search term

kentucky derby napkins18K searches a year

Listings sell for $11.51 on average, from $5.65 to $19.63. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $11.51 that is $0 to $1K a year per listing.

Average price

$11.51under the $15 to $100 sweet spot

Price range

$5.65–$19.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

0.4%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #1,577 within Disposable Napkins. It carries 45 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

98%

Out of stock, average day

5.5%

Average rank

#1,577in Disposable Napkins

Average rating

4.75 starsAmazon United States average 4.42 stars

Average reviews

45per listing

Listings tracked

65

30 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

30

Successful launches

0Amazon's first-year sales bar

Average brand age

27 months