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Kentucky Derby Cups

Maybe

Search demand grew +472.5% this quarter. But shoppers spend an estimated $0 a year here, so Kentucky Derby Cups is a Maybe.

Flapen Score
63
63 / 100
Top 6% of 14,768 Health & Household niches · +14 vs the category median of 49
Market size
$0/yr21K searches / yr
90-day growth
+472.5%search demand this quarter
Competition
25%top-5 click share · 40 brands · 47 sellers

Flapen Score

Kentucky Derby Cups against its category

The dotted line is the Health & Household average. Past it, Kentucky Derby Cups is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kentucky Derby Cups market on Amazon at a glance

Shoppers on Amazon United States searched for Kentucky Derby Cups 21K times last year and spent an estimated $0. The top 5 brands take 39% of clicks. Demand peaks in Apr–May. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +472.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
+472.5%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
April50.6× the quietest month
Top search term
kentucky derby cups11K searches a year

02 · Price

A sale here is worth $20.60.

Listings sell for $20.60 on average, from $10.80 to $45.87. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $20.60 that is $0 to $2K a year per listing.

Average price
$20.60inside the $15 to $100 sweet spot
Price range
$10.80–$45.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #1,458 within Disposable Drinkware. It carries 27 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#1,458in Disposable Drinkware
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
27per listing
Listings tracked
58

04 · Newcomers

2 of last year's 32 launches cleared the first-year sales bar.

32 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
32
Successful launches
2Amazon's first-year sales bar
Average brand age
26 months

Products

Top Kentucky Derby Cups products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

40 rising

Sellers

47

Top-5 brand share

39%

Top 20: 80%

Top-5 click share

25%

Top 20: 62%

Open market

56%

  • Brand 110%
  • Brand 210%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Kentucky Derby Cups search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 50.6×

Reviews and returns

What reviews say buyers love and hate about Kentucky Derby Cups

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Advertised Vs Actual Product”
0.3%of orders come back
“False Advertising”
A buyer, on “Advertised Vs Actual Product”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Kentucky Derby Cups questions

Answered from the same tracked data.