Kent Toothbrushes
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Market size
Great$1.6M$1.6M/yr · 779K searches
Avg price
Great$19.20avg listing price — sweet spot $15–$100
Price range
Great$9.50–$32.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Review moat
Bad11,071.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Is kent toothbrushes profitable on Amazon?
According to Flapen's Amazon United States niche tracking, kent toothbrushes is a $1.6M/yr Amazon United States market (779K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
kent toothbrushes market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 80K–100K
- avg 5,000–6,000/product
- Revenue / yr
- $1.5M–$1.9M
- units × avg price
- Conversion rate
- 10.8%
- Avg BSR
- #181
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 62%
- Out of stock
- 0.9%
- Avg brand age
- 51 months
- Avg seller age
- 158 days
Competition: brands, sellers & click share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
22
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Curaprox60%
- NIMBUS40%
kent toothbrushes demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.3% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 4.9×
Top kent toothbrushes search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- curaprox toothbrushes198K/yr
- curaprox213K/yr
- nimbus extra soft toothbrushes110K/yr
- nimbus toothbrushes53K/yr
- nimbus toothbrush40K/yr
- curaprox 546031K/yr
- curaprox toothbrush28K/yr
- kent toothbrush10K/yr
- curaprox cs 546011K/yr
- toothbrush curaprox12K/yr
Top kent toothbrushes products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NIMBUS Extra Soft Toothbrushes (Regular Size Head) Periodontist Design Tapered Bristles for Sensitive Teeth & Receding Gums (5 Pack Colors May Vary)
NIMBUS$18.514.8★12,226 rev
Curaprox CS 5460 Ultra-Soft Toothbrush for Sensitive Teeth & Gums | Gentle Plaque Removal | 3-Pack |Random Colour
Curaprox$22.604.8★27,564 rev
Curaprox CS 5460 Ultra-Soft Toothbrush Adult Tooth and Gum Care | Super Soft Curen Bristles for Gentle Cleaning | Light Blue Single Pack
Curaprox$23.084.8★27,564 rev
Nimbus Extra Soft Toothbrushes (Compact Size Head) Periodontist Design Tapered Bristles for Sensitive Teeth and Receding Gums Individually Wrapped Plaque Remover Toothbrush (5 Pack Colors May Vary)
NIMBUS$18.464.8★5,775 rev
Curaprox CS 5460 Ultra-Soft Toothbrush Adult Tooth and Gum Care | Super Soft Curen Bristles for Gentle Cleaning | Blue-Pink Single Pack
Curaprox$24.224.8★27,564 rev
Newest
by launch date
Curaprox CS 1006 Single Toothbrush Targeted Cleaning for Gumline and Braces | Ultra-Soft Single Tuft | for Sensitive Teeth and Implants
Curaprox$9.641,829 rev
Curaprox CS 5460 Ultra-Soft Toothbrush Adult Tooth and Gum Care | Super Soft Curen Bristles for Gentle Cleaning | Light Blue Single Pack
Curaprox$23.0827,564 rev
Curaprox CS 5460 Ultra-Soft Toothbrush Adult Tooth and Gum Care | Super Soft Curen Bristles for Gentle Cleaning | Blue-Pink Single Pack
Curaprox$24.2227,564 rev
Curaprox CS 5460 Ultra-Soft Toothbrush Adult Tooth and Gum Care | Super Soft Curen Bristles for Gentle Cleaning | Blue-Purple Single Pack
Curaprox$24.1827,564 rev
Curaprox CS 12460 Velvet Soft Toothbrush Sensitive Gum Care | Ultra-Gentle Cleaning with 12 460 Filaments | Single Pack Random Color
Curaprox$11.062,922 rev
Trending
90-day click momentumCuraprox CS 5460 Ultra-Soft Toothbrush Adult Tooth and Gum Care | Super Soft Curen Bristles for Gentle Cleaning | Light Blue Single Pack
Curaprox$23.084.8★
Curaprox Swiss 5460 Ultra Soft Toothbrush (3 Pack) 0.10 mm Assorted Colors
Curaprox$26.174.8★
NIMBUS Extra Soft Toothbrushes (Regular Size Head) Periodontist Design Tapered Bristles for Sensitive Teeth & Receding Gums (5 Pack Colors May Vary)
NIMBUS$18.514.8★
Nimbus Extra Soft Toothbrushes (Compact Size Head) Periodontist Design Tapered Bristles for Sensitive Teeth and Receding Gums Individually Wrapped Plaque Remover Toothbrush (5 Pack Colors May Vary)
NIMBUS$18.464.8★
Curaprox CS 5460 Ultra-Soft Toothbrush for Adults with Ultra-Fine Filaments and Compact Slightly Angled Toothbrush Head for Improved Tooth and Gum Health Assorted Color
Curaprox$9.514.8★
What reviews say buyers love and hate about kent toothbrushes
What buyers praise and complain about, mined from review topics.What buyers love
“Feels good in the hand”
“Seems well made”
“A desirable feature is the soft bristles”
“worth it”
“Really great especially if you have sensitive gums”
“cleans between teeth”
“still clean very effectively”
“cleaning my teeth thoroughly”
“Comfortable”
“Just what I needed”
What buyers complain about
“very expensive”
“Definitely Not Super Soft”
“It doesnt clean at all”
“The head is way too large”
“Look cheap from first view as my son asked me if I got them for free from somewhere”
“Can cause tooth sensitivity”
“Not Very Comfortable For Me”
“hard to hold”
“Didn't get the color in the photo tho :/”
“because the handle is round-ish it's hard to get a grip on the toothbrush”
Top return reasons
Common kent toothbrushes questions
- Is kent toothbrushes profitable to sell on Amazon United States?
- The niche generates $1.6M/yr across 13 tracked products. 90-day search growth is +8.3%. Flapen's verdict: Worth a look (51/100).
- How competitive is the kent toothbrushes niche?
- 2 brands and 22 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in kent toothbrushes?
- Top complaints mined from reviews: Value For Money, Hard Feel, Ease Of Cleaning. The return rate is 0.4%.
- When does demand for kent toothbrushes peak?
- Demand peaks in Jul; the busiest month runs 4.9× the quietest.
- What does it cost to enter the kent toothbrushes niche?
- Listings span $9.50–$32.58; the average listing price is $19.20 (sweet spot $15–$100). The average incumbent carries 11,071 reviews — the moat a new listing must climb.