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Kent Toothbrushes

Maybe

An estimated 0.4% of orders come back. But the top 5 brands take 100% of clicks, so Kent Toothbrushes is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 14,768 Health & Household niches · +2 vs the category median of 49
Market size
$1.6M/yr779K searches / yr
90-day growth
+8.3%search demand this quarter
Competition
75%top-5 click share · 2 brands · 22 sellers

Flapen Score

Kent Toothbrushes against its category

The dotted line is the Health & Household average. Past it, Kent Toothbrushes is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kent Toothbrushes market on Amazon at a glance

Shoppers on Amazon United States searched for Kent Toothbrushes 779K times last year and spent an estimated $1.6M. All 2 brands take every click. Demand peaks in Jul. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 779K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months
779K
Growth, 90 days vs prior 90
+8.3%
Conversion, latest week
10.8%
Market size, estimated
$1.6Ma year
Peak month
July4.9× the quietest month
Top search term
curaprox toothbrushes198K searches a year

02 · Price

A sale here is worth $19.20.

Listings sell for $19.20 on average, from $9.50 to $32.58. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At $19.20 that is $96K to $115K a year per listing.

Average price
$19.20inside the $15 to $100 sweet spot
Price range
$9.50–$32.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
5,000–6,000
Revenue per listing a year
$96K–$115K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #181 within Toothbrushes & Accessories. It carries 11,071 reviews at 4.79 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#181in Toothbrushes & Accessories
Average rating
4.79 starsAmazon United States average 4.42 stars
Average reviews
11,071per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Kent Toothbrushes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 160%
  • Brand 240%

Demand

Kent Toothbrushes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 4.9×

Search terms

Top Kent Toothbrushes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • curaprox toothbrushes198K/yr
  • curaprox213K/yr
  • nimbus extra soft toothbrushes110K/yr
  • nimbus toothbrushes53K/yr
  • nimbus toothbrush40K/yr
  • curaprox 546031K/yr
  • curaprox toothbrush28K/yr
  • kent toothbrush10K/yr
  • curaprox cs 546011K/yr
  • toothbrush curaprox12K/yr

Reviews and returns

What reviews say buyers love and hate about Kent Toothbrushes

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Soft Feel”
22%of negative reviews mention “Value For Money”
0.4%of orders come back
“very expensive”
A buyer, on “Value For Money”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Kent Toothbrushes questions

Answered from the same tracked data.