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Kelp

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -6.9% this quarter, so Kelp is a Maybe.

Flapen Score
60
60 / 100
Top 11% of 14,768 Health & Household niches · +11 vs the category median of 49
Market size
$508K/yr304K searches / yr
90-day growth
-6.9%search demand this quarter
Competition
51%top-5 click share · 27 brands · 651 sellers

Flapen Score

Kelp against its category

The dotted line is the Health & Household average. Past it, Kelp is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kelp market on Amazon at a glance

Shoppers on Amazon United States searched for Kelp 304K times last year and spent an estimated $508K. The top 5 brands take 58% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 8.7% of those searches ended in a purchase.

Shoppers searched for this 304K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $508K a year.

Searches, last 12 months
304K
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
8.7%
Market size, estimated
$508Ka year
Peak month
January1.2× the quietest month
Top search term
kelp160K searches a year

02 · Price

A sale here is worth $19.23.

Listings sell for $19.23 on average, from $5.40 to $117.56. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $19.23 that is $19K to $24K a year per listing.

Average price
$19.23inside the $15 to $100 sweet spot
Price range
$5.40–$117.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
$19K–$24K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #323 within Glandular Extracts. It carries 1,761 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#323in Glandular Extracts
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,761per listing
Listings tracked
28

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
86 months

Products

Top Kelp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 rising

Sellers

651

Top-5 brand share

58%

Top 20: 93%

Top-5 click share

51%

Top 20: 92%

Open market

37%

  • Brand 125%
  • Brand 29%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Kelp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Kelp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kelp160K/yr
  • kelp supplement68K/yr
  • sea kelp35K/yr
  • organic kelp9K/yr
  • kelp tablets7K/yr
  • kelp capsules5K/yr
  • kelp iodine4K/yr
  • kelp iodine supplement4K/yr
  • organic sea kelp2K/yr
  • kelp tablets for iodine organic3K/yr

Reviews and returns

What reviews say buyers love and hate about Kelp

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Value For Money”
0.1%of orders come back
“could be more competitively priced”
A buyer, on “Value For Money”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

24 topics

NegativePositive

FAQ

Common Kelp questions

Answered from the same tracked data.