Is kava kava capsules profitable to sell on Amazon United States?

The niche generates $133K/yr across 17 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Worth a look (54/100).

How competitive is the kava kava capsules niche?

13 brands and 42 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in kava kava capsules?

Top complaints mined from reviews: Functionality-Overall, Sleep Quality, Stress/Anxiety. The return rate is 0.0%.

When does demand for kava kava capsules peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the kava kava capsules niche?

Listings span $10.31–$33.48; the average listing price is $21.53 (sweet spot $15–$100). The average incumbent carries 887 reviews — the moat a new listing must climb.

Kava Kava Capsules

Worth a look

Shows low returns (0.0%), but soft demand (-9.9% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$21.53

avg listing price — sweet spot $15–$100

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great$10.31–$33.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good886.82

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Market size

Okay$133K

$133K/yr · 63K searches

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-9.9%

90-day search growth — must beat 0% to launch

Is kava kava capsules profitable on Amazon?

According to Flapen's Amazon United States niche tracking, kava kava capsules is a $133K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

kava kava capsules market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $129K–$172K; units × avg price
Conversion rate: 9.8%
Avg BSR: #1,079
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 8.6%
Avg brand age: 73 months
Avg seller age: 168 days

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 flat

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

14%

Natures Craft35%
NOW Foods16%
Vitamatic13%
Samarogen8%
LifeSeasons7%
Gaia Herbs6%
Open — no brand owns it (7 brands, 14%)

kava kava capsules demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top kava kava capsules search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

kava kava capsules47K/yr -14.0%7.9% conv.
kava capsules9K/yr +31.0%5.3% conv.
kava capsules supplements3K/yr -18.6%9.2% conv.
kava and ketum2K/yr -9.4%0.4% conv.
kava capsules extra strength2K/yr -41.0%0.9% conv.

All search terms

Top kava kava capsules products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kava Kava Root Extract Supplement 1000mg per Serving - Fast Acting Herbal Support for Balanced Mood - Relax Calming Capsules for Stress Support & Better Sleep - 60 Count

Natures Craft$19.304.1★2,315 rev

Vitamatic Kava Kava 1000mg with Magnesium Ashwagandha GABA Theobromine L-Theanine & Cacao 120 Veg Caps Kavalactones for Mood Stress & Sleep Support.

Vitamatic$16.394.1★148 rev

NOW Foods Supplements Kava Kava Extract 250 mg 30% Kavalactones Herbal Relaxation Blend* 120 Veg Capsules

NOW Foods$20.234.2★1,605 rev

LifeSeasons Anxie-T - Stress Relief Supplement - Supports Mood & Mental Focus - Feel Calm and Relaxed - Eases Tension & Nervousness - Ashwagandha Kava Kava GABA & L-Theanine - 60 Capsules

LifeSeasons$32.394.3★2,779 rev

Gaia Herbs Kava Root - Helps Sustain a Sense of Calm & Relaxation During Times of Stress*- Made with Noble Kava Cultivars - 60 Vegan Liquid Phyto-Caps (60 Servings)

Gaia Herbs$33.484.2★432 rev

Newest

by launch date

Samarogen Kava Kava Capsules Root Extract Supplement Liposomal 55% Kavalactones with Ashwagandha Chamomile Lemon Balm Passionflower for Relax & Good Sleep (120 Softgels)

Samarogen$31.52303 rev

10mo ago

Samarogen Kava Kava Capsules Root Extract Supplement Liposomal 55% Kavalactones with Ashwagandha Chamomile Lemon Balm Passionflower for Relax & Good Sleep (60 Softgels)

Samarogen$20.62303 rev

11mo ago

Vitamatic Kava Kava 1000mg with Magnesium Ashwagandha GABA Theobromine L-Theanine & Cacao 120 Veg Caps Kavalactones for Mood Stress & Sleep Support.

Vitamatic$16.39148 rev

12mo ago

DetoxenNATURE Kava Kava Root Extract Capsules for Natural Calm & Sleep Support. Herbal Supplement with Valerian Passionflower Chamomile Lemon Balm and Lavender for Mood Support. 90 Count

DetoxenNATURE$18.7358 rev

1y ago

PRIMO KAVA$15.2516 rev

1y ago

What reviews say buyers love and hate about kava kava capsules

What buyers praise and complain about, mined from review topics.

What buyers love

Sleep Quality21%

“I fall asleep easily”

Stress/Anxiety18%

“Great for anxiety”

Quality-Overall8%

“it's a consistent product”

Soothing Effect8%

“Relaxing and soothing effect”

Efficiency8%

“it was very effective for her”

Value For Money5%

“Good for the price”

Side Effects4%

“this delivers similar effects with a much easier delivery method”

Focus Enhancement3%

“Definitely improves mood”

Dosage3%

“easily provided all the benefits of Kava with a simple single pill”

Vitamin2%

“it has been no problem with other supplements I take”

What buyers complain about

Functionality-Overall15%

“Doesn't work”

Sleep Quality12%

“can't seem to find anything that will help me sleep”

Stress/Anxiety9%

“No good I have more anxiety than before”

Dosage7%

“Must be cautious in amount taken”

Side Effects6%

“Severe Side Effects”

Advertised Vs Actual Product5%

“False advertising”

Taste-Overall4%

“Couldnt taste or feel any Kava”

Value For Money4%

“Waste of money”

Ingredients-Overall3%

“Not even close to 400mg of kava extract”

Quality-Overall2%

“Not many good reviews”

Top return reasons

Functionality-Overall100%

Common kava kava capsules questions

Is kava kava capsules profitable to sell on Amazon United States?: The niche generates $133K/yr across 17 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Worth a look (54/100).
How competitive is the kava kava capsules niche?: 13 brands and 42 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in kava kava capsules?: Top complaints mined from reviews: Functionality-Overall, Sleep Quality, Stress/Anxiety. The return rate is 0.0%.
When does demand for kava kava capsules peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the kava kava capsules niche?: Listings span $10.31–$33.48; the average listing price is $21.53 (sweet spot $15–$100). The average incumbent carries 887 reviews — the moat a new listing must climb.